Raphael Djine explains why launching a business requires a different mindset than running one. Many founders think setting up a website and bank account means they're done, but without a detailed plan to solve a specific problem, burnout follows. He recommends ongoing mentorship to stay motivated through the startup phase.
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Hey, my friend. I know you are doing so well. We are talking about start and run a successful business. I talk about idea, right? You start with the idea. I talk about go from dream to reality. And today I want to talk about start a business. You know, whatever you want to do in life, you get— whatever. I mean, mainly in business, if you are just like me, when you have a project that you want to accomplish, like start your business, You need a different type of energy to start that. Remember, it's a project, and your goal is to get the business going. And sometimes, some people just have enough energy to start a business, and they get to that point where they do the website, they do the order, they register the business, they open a bank account, and be like, so what? It's like it's over. No! The energy you need to start a business, that's not what you need to take the business to another level. That's why so many businesses close, because people were so prepared to start a business. The enthusiasm was as if, if you have started a business, that's it. I have the documentation, I have the bank account, I have my website, I opened the shop. Everything is there now. So what? Starting a business requires a different type of energy. It requires a different type of strength. It requires a different type of mindset. If you are not very careful, You can prepare yourself to start a business, start a business, and then go out of business because you thought starting a business was it. Let me tell you the truth. Start— you need a different mindset to start a business, but you need also a different mindset to run the business. You need one mindset to start a business, and then you need another mindset to run the business. So as you go from idea, from dream to reality, you have to prepare yourself to really start a business. Now, when we talk about starting a business, you have to talk about have a right setup, have a plan to unfold the problem that you'll be delivering, or the problem that you want to solve. Whatever problem you are solving, if you don't have a clear plan to really, really, really roll out that business, you'll be burned out easily. I see people get into business and when they're done with that first stage, then they just die. They don't even have passion for it anymore. Why? Because you have to shape your mind again. That's why sometimes you need a mentor or you need to be in a class like this to keep reminding you and motivate you and encourage you and push you to be where you need to be. So the energy to prepare to start a business, the mindset to start a business, that's not what you run the business with. So what could you do after you start the business, set up the business? You want to make sure you prepare yourself and you have a clear, clear, clear, clear map how to really, really unfold that business, how to deliver that product. And I'm sure before you start a business, you knew exactly what market you was getting to and all that. So starting the business, if you are burning now because you was trying to do business but you set up everything and you don't know what to do, I will talk about the next step, what to do after you start that business. So tomorrow we will talk about that. After you start a business, what do you do? You know the The pathway is not the same running the business and starting the business. So tomorrow we'll talk about what to do to run the business. Talk to you tomorrow.
