1:06:47

The webinar, hosted by ID Global, opens with a presentation of the organisation’s portfolio (Global Training Center, Global Youth, Global Exchange, Million Dollar Toolbox, Master Coaching, etc.) and then focuses on the ID Global School of Business. The speaker shares recent Cameroonian entrepreneurship statistics – a surge in company registrations due to reduced registration fees, but a high mortality rate (≈50% within five years). To address this, ID Global offers low‑cost ($30) modular trainings: a Dream‑Testing module, a 4‑step Product Development module, a Sales Psychology module, and a Pricing module, each priced around 17 000 CFA. The narrative stresses that entrepreneurship requires more than desire; it needs tested ideas, market‑fit products, and understanding buyer motivations. A promotional interlude follows, advertising the ID Global Training Center’s office‑software courses (Windows, Office, Google tools) and multilingual expert instruction. The session then shifts to a guest presentation by Coach Abdel Loïc on John C. Maxwell’s “Law of Connection” (the 10th of 21 leadership laws). Through interactive questioning, participants define “connection” as contact, liaison, or emotional link. Loïc explains that effective leaders must first touch the heart of individuals or groups before issuing instructions, using empathy, humility, and personal relevance. He illustrates with examples (e.g., assigning a task by first acknowledging a colleague’s strengths) and warns against “leadership of opposition” where leaders rely on rank rather than relational influence. The talk emphasizes that genuine connection builds loyalty, aligns teams with a leader’s vision, and sustains organizational success. The webinar concludes with thanks, reminders of upcoming sessions (next Sunday at 14 h on product building and sustainable systems), and calls to stay connected via Telegram, Facebook, YouTube, and email. Throughout, the tone is promotional, instructional, and motivational, aiming to equip African entrepreneurs with affordable skills and leadership mindsets.

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