THE LAW OF AWARENESS IN BUSINESS: Part 6 | ILEAD SCHOOL OF BUSINESS 365

11 Dec 2021 · 6 min
5:33

In this motivational monologue, the speaker emphasizes the importance of identifying a personal "big why"—the core purpose that drives one's business, nonprofit, or personal mission. He shares his own story of lacking formal education, self‑educating, and turning that experience into a coaching career aimed at helping the underprivileged. He references a Tony Robbins anecdote about a Thanksgiving turkey to illustrate how a simple event can become a lifelong purpose. The speaker then invites listeners to reflect on their own motivations, offering varied examples (e.g., solving a skin problem for a child, advocating for healthcare after a family loss, escaping poverty to feed many). He stresses that while the specific why may evolve, having a clear, compelling purpose fuels daily action. The segment ends with a call to comment in the chat and continue the reflection in the next session.

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