This content was created by Danyls Ngongang. This content was uploaded by Danyls Ngongang. This is a YouTube business/coaching talk titled "THE LAW OF AWARENESS IN BUSINESS: Part 3 | ILEAD SCHOOL OF BUSINESS 365" (uploaded December 9, 2021). A single speaker addresses entrepreneurs and small business owners about the "law of awareness," warning against falling in love with one’s product or personal preferences instead of serving customer needs. The speaker uses an anecdote about a Dallas clothing store owner (“Jamie”) to illustrate how ignoring customer demand can drive a business out of operation and urges listeners to adjust their offerings to meet clients’ needs.
Chapters
Hey, my friend. I know you are doing so well. Hey, we are dealing with the law of awareness. Law of awareness. Hey, I want to ask you a question, and I want to talk about something very, very important. Now, my question to you is that: Are you crazy about your idea? About whatever you are doing now? Do you like what you are doing now? Some one one of the things I will share with you is that. Some business owners actually, they really fall in love with whatever they are doing, whatever they are passionate about, whatever, you know, they love to do, at the point that they drive themselves out of business. They're not aware of what is going on with the customer. What is the customer demand? What does customer need? They really, really like the way they do. I have a young lady that actually have a clothing store here in the— In the Dallas area that I was mentoring. One of the things is that when I walk in her store, I mean, this young lady, she's a Christian, so she only buy clothes that can cover you all the way to the feet, and she's not selling. And she want people to wrap their hair and all this stuff. And I asked her if you guys stay on them, maybe you guys may know her, but I just say Let's, let's call her, uh, Jamie. I said, Jamie, are you buying these clothes to sell to yourself, or you buy to meet a need of client? He said, yeah, I buy to meet a need of client, but I think they should be dressed like this. I said, you crazy! You don't understand what you're doing. You fell in love with your business You fell in love with what you are doing and you forget that you are serving clients. You are so immersed in— I mean, you're so passionate about the way you dress and you literally want to possess others with that. That's not how you run business. Maybe for you it's ice cream. You like to make your ice cream not sweet at all, and clients scream for sweet ice cream. You're like, no, no, it's too much sugar. Do you love what you do, what you are doing? Did you fall in love with your product, your service, and you want to just do a certain way and you never want to know what a client needs? Remember, we established that any business, any system is to solve somebody else's problem, is to stop somebody's pain. Something that may be a pain to somebody may not be a pain to you. And this happens. So many people get out of business. Do you love what you do more than your client? Does your client love— now the great question is, does the client love the way you serve them? Are you truly meeting their needs? Is that what they are looking for? Is that what they want? Have you ever asked yourself that? Or you just decide you think that's the best way, that's what your mom taught you, and that's what you want everybody to just go that way, take it or leave it? If you do that, you actually fire yourself. You'll be out of business soon. But if you really, really focus on what what your client want, if you are aware of what the client actually want and you deliver that, you strive in business. We are dealing with the law of awareness. It's not so much about you. Yes, you are carrying the message. Yes, you are carrying the solution, but it's all about your client. Are you doing exactly what— are you falling in love with the way you are delivering the product, or you fall in love about what you love about it? Make sure you answer that question and go back into your business and adjust what needs to be adjusted. And I'll see you tomorrow.
