In this solo lecture, the speaker introduces the “law of awareness,” urging early‑stage entrepreneurs to first understand market timing and the financial realities of their ventures. He argues that business should be driven primarily by profit‑generating opportunities that serve a large customer base, which then enables founders to fund their true passions later on. The talk distinguishes between passion‑driven businesses (which may lack market demand) and money‑driven businesses (which prioritize cash flow). Using vivid examples—a mortuary service in a remote town, a cake‑making hobby, a farming operation, and the waste‑management billionaire—the speaker illustrates how solving high‑paying problems can fund personal interests. He cautions listeners not to be misled by romanticizing passion at the expense of revenue, and encourages them to focus on solving problems that people are willing to pay for. The session ends with a prompt for reflection on personal confusion between passion and profit.
Chapters
Hey, my friend. I know you are doing so well. We are dealing with the law of awareness. The law of awareness. A business person must be aware on what is happening. The business person must be able to understand the season and the time. So now I will talk about the passion, passion and purpose in business. You know, one of the things sometimes people get confused with is, you know, Is should I be doing what I love to do or just be purposeful, you know, in business? Like, okay, what is bringing most money? It doesn't matter what you are passionate about. You notice that most business people, more business people, particularly when you are on your early stage— when I talk about early stage, when you are not really, really, really, you You know, to the point where your money is working for you. Because when your money works for you, you can do whatever you want to do with your money. Now, you let the money work for you and you use your time and all that to— and to do what is your passion. So, as a business person, you have to understand— make a difference between a passion-driven business and the money-driven business. Business, we're talking about capitalism. You're in business because you want to make money in order to fund your passion, right? So, when we talk about, you know, the law of awareness, when it— how does it relate with your passion and the business? Pursuit your passion, you know, the business through your passion, or just straight dry business? Find a problem, develop a solution to solve a specific problem, and get paid. Sometimes your passion may not fund you, may not pay you enough, but you may find something that can really, really give you money, and later on you can fund your passion. For example, I always illustrate this. Let's say you live in the town Where, you know, people die all the time, right? But they have to travel 300 miles or, you know, 300 miles away to, you know, to, to storage the, the body in a, in a mortuary. For example, if you a business person, you know, you may not be so passionate about dead and keep a dead frozen for month and all that, right? But as a business person, you can be aware that, man, this is an opportunity. This is something that can actually pay me. I can solve these people's problem. I can develop a place. I can build, you know, a, um, a motorway here so people don't have to travel that way and maybe even charge people more. to keep those, you know, dead bodies, right? So this is a, a business. This have nothing to do with passion. I never see somebody who would say, well, I'm so passionate about dead people, man. Well, I love to just keep them overnight. I mean, I love it. No, but people love the money it produce. You keep one for 30 days, maybe pay what, get $2,000, $3,000. for it. It's just like a big refrigerator, right? That's it. That's a little difference between passion and purpose. Let's say you love, you know, you love how to make cake, for example. Man, I'm so passionate about it. I'm so passionate. I love— You love how to put outfits together and you live in a remote area when people cannot really afford to purchase new clothes every month. Right? You are so passionate about it. Yes, you passionate, you love it and all that, but there's no market for it. Are you going to keep doing that instead of getting in a business that can pay you immediately so later on you can fund your passion? I, I, I want you to be aware of that. Don't fall into that trap. I'm in a farming business. Trust me. Sometimes I say, I just want this cow out of my property. I don't like the noise. I don't like the poo all over the place, right? But guess what? I love the money part of it. At the end of the year, if you have a 1 million calf, it's a lot of money. So that part is more interesting. Please make a difference between your passion. Be aware of your passion and then the purpose. I know down the road I will talk about passion, how to function within your passion, but I just want to make sure I make that straight line so you don't get confused about getting in business because, oh, I love it, I love it, and forget about the right, the best aspect of that. That is, okay, what am I getting by solving this problem? It's not just about you. You're just one unit. But when it comes to business, remember, you have to serve the mass number of people. All right. So tomorrow we'll go back, we'll go to the next module and drill this down. Now, my question to you is that what are some of the things you have been confused about? You know, confused about. Focus on what is paying you as a business person. Or just— or you just say, no, no, I'm not going to do this even though it's paying me. I hate it. I want to do what I like. I used to be like that. I used to be like, you know what, I would never do this type of business even if it paid me a billion. I was just a fool. You do what is paying, particularly if it's going to serve people. There's a guy here in the, in the US that's called Waste Management. He pick up garbage. He's a billionaire today. Guess what? He live on a golf course. He own a plane. He drive with his private jet. He start in the garbage. He pays— that pays so much. Now he get to play golf. He get to live on the beach. He get to have a club when people pay membership to be part of it. Now he's doing what he loves to do. That's the line between passion and real business. All right, see you tomorrow.
