In this introductory video of a 10‑part series on elite sales techniques, the presenter explains the first strategy: a salesperson must consciously control and sustain a positive emotional condition, termed the “beautiful state.” He argues that losing this state—falling into anger, irritation, or a “suffering stage”—directly harms the sales interaction, causing customers to sense tension and leading to lost deals. Through vivid everyday examples (car sales, restaurant complaints, real‑estate showings, shoe store browsing), he illustrates how negative reactions cascade into poorer outcomes. The speaker outlines practical steps: constantly monitor one’s emotional state, remind oneself that the client is the focus, avoid taking remarks personally, maintain a pleasant tone and body language, and employ quick resets (deep breaths, humor) when tension spikes. He assigns a homework exercise: recall a recent sales encounter where the state slipped, and devise a personal mantra or technique to restore the beautiful state. The video ends by previewing the next lesson, which will address managing the customer’s emotional state.
Chapters
Hey, my friend, I believe you are doing so, so well. Hey, this is another level. I will dump the 10 strategies on you. I take one strategy every day, and then by the end of this, you'll be like, whoa, whoa, now I understand why maybe I'm not selling, or I have not been selling. But guess what? By the end of this course, you'll be the best, the best. This 10 strategies of the top Seller, if you apply this, you'll be so good. You won't know what to do with yourself, right? So let's dive in. The first, the first thing is that top sellers actually affect their own emotions, emotional state. As a salesperson, you must be able to affect your own emotional state. Sell is like a Not battle, but you know it can get dirty sometimes. You know, so if you don't know how to affect your own emotional stage by maintaining yourself in what we call the beautiful stage, you may lose a sale. If I'm if if I'm trying to you know let's say you trying to sell something to me and as you know let's say you are selling me a car for example. And I test drive the car and then I say something like, you know what, I think this guy is a piece of shit. You can feel offended, right? You can be like, oh, you know, right there you can lose it a little bit. But I mean, it's not a good thing, but as a salesperson, you can't be mad. You can't lose up. You can't just go into the suffering stage. Or you can get nervous and start saying nonsense. Or let's say somebody— let's say you have a restaurant and somebody walks in a restaurant and tries and says, sir, matter of fact, this chicken is too spicy. I mean, I don't think this is good, right? Or they may even say, I think this is nasty food. That can sound insulting. But if you are a salesperson, you can really, really Be like, oh my God, what do you mean? And lose up. No. You have to maintain the beautiful state. You have to maintain the beautiful state. And how do you do that? By telling yourself certain things while you're in the sales process and watch your state. Don't get angry. Let's say somebody comes, you are in real estate, for example, and you are showing a house to somebody. They watch, they look at this house and look at that other one and look at another one, and they're not making a decision. You can be irritated. Or maybe, let's say somebody comes to your shop and you sell shoes. They try the red shoes, they try the black shoes, they try the yellow shoes. They keep trying the shoes. You can be like, you know what? What? What's wrong with you? Don't make a decision. You may not say it verbally, but when your state changes, And now you are nervous, you are tense, and then you, you know, you don't really, really, really, you know, you start getting irritated and you want to wrap up and get the client out of there. Customer will notice that. They will notice that. They will notice that you are in a suffering stage. So how do you maintain your state? You have to monitor your state. Number one, the way you maintain your state, first of all, to Know that you are there for your client. You are there for the client. And you have to set your mind that, hey, whatever the client do, some people say the client is king. Know that you are in to serve. Don't take it personally. Sometimes when we take personally, that's where our state drop all the time. So, if you are doing sales or you are prepared, you meet the client or you in your shop and you over the phone. Make sure you maintain your stage. Maintain the right tone of voice. Make maintain the right attitude. Don't get mad. Don't get you know don't don't get disturbed. Literally, if you want to get disturbed, like watch it and be like, "Oh, Johnny, you can't be disturbed." You're going through a suffering suffering stage. So you always want to maintain your stage and and. Stay in the beautiful stage. That means you have to stay happy. You have to be— the customer has to feel you. You can't be mad at the customer. You can't, you know, just frown your face and all that. You stay in the beautiful stage and it's going to make your sale easy. Now, I want you to take this as homework. Remember the last time you was doing sales or the last time you was interacting with a customer and you was— you almost lose up. What can you tell yourself to always come back? Again, before this course, we talked about the big why. If you really have that big why, you're not going to be upset easily. So whatever you do, you monitor your state. If you need to jump and breathe and, you know, throw a little joke in so you guys can laugh a little bit and you come back, but you must stay in the beautiful state. If you go down— I'm sorry. change your state down, most likely you lose a sale. You lose a sale. So maintain your state, maintain your state, and maintain your state. That is the first thing that you must do. Every successful salespeople must maintain and stay in the beautiful state. You cannot go down in a suffering state, even if the client look— appear to be difficult. Matter of fact, The way to deal with difficult clients is to maintain and stay in a beautiful state. So that is something you must practice, and you must practice and practice. That's what the technique number 1. So tomorrow we will talk about how to manage the customer state. How to manage your customer state. That's your stage. Remember, we talk about you and then we have to talk about the customer. What could you do to manage your customer state? When they are, you are interacting with them, you are doing business with them. So tomorrow we'll talk about that. Hey, I'm giving you this one at a time just because I want you to master. This is going to be your life. I don't want to just dump everything on you. I give you a little bit. I want you to practice that and ask yourself at what point, when was the last time I lose a sale because I got mad on a customer and I start arguing with customer? Some people even argue with their customer. Like you want to fight them? No! Somebody come to give you money, you want to fight them? No, that's wrong. You manage your state. You always have to be in a beautiful state. You have to breathe in. You have to do whatever you need to do and stay in a beautiful state. All right, see you tomorrow.
