Why do People Buy? Part 2

Today we'll talk about— remember, we are working on you. We'll talk about the second human need, which is uncertainty or variety. Uncertainty or variety. Now think about it. Think about— maybe let's just use a woman. in general. Why any woman who want to have red shoes, long heel shoes, short heel shoes, blue bag, the same bag, the red one, the black one, the green one, the crocodile skin one, and the white one? Why would women want to, you know, wear a short dress and also have a long dress in the wardrobe? and, you know, maybe a tight dress, that actually meets a need of variety. Human beings, most human beings, all of us, we want to change. We want to try new things. We want to do it in a different way. That is how we meet our needs. All human beings, you and myself or any woman, That's why women purchase, can purchase the same type of bag but get multiple color, the same type of shoes and get different one because it fill a different need. It fill, it give different type of feeling just by go from one to another one. Now, if you can afford, sometimes you see people with different type of car. It's a car, but they have Ferrari, they have Bentley, they have Mercedes and they have pickup truck or even the four-wheeler. Why? It's because that, you know, you don't want to be doing the same thing over and over and over and over. You want to change. That's why we need surprise. Sometimes when you go to the market, you know, you want to try new things. You don't necessarily want to just get another thing that you already have, right? You want to try new ones. So As an entrepreneur, as a businessman, you must ask yourself, okay, this product, how could this product meet that need of uncertainty, that need of variety, that need of surprise, you know, that, you know, that, that, that's the excitement. Think about like a young kid. Most kids, you know, they really, really get excited if you tell them that, hey, I have a surprise for you. That's why Christmas is such a big deal, because most kids will get a surprise. The the thing is not what is in, but it's the it's the momentum. It's the feeling. That's how we are. That's how we are. You can't say you know what? I just want to wear tennis shoes. Sometimes you want tennis shoes. Sometimes you want shoes with heel, and sometimes you even need a high heel. Sometimes you need a low heel. Why? Because it meet the need of uncertainty. Each shoes give you different type of feeling, which is a little different. Another one make you feel so tall. Another one make you feel relaxed. Another one even make you feel comfortable. Another one challenge you. So as you think about your service or your product, or, you know, the service, the problem you want to solve, you can ask yourself, okay, What is— how am I going to meet this need of uncertainty? How am I going to meet this need? That's why some restaurants, most restaurants, they have different meals, and they even have a special meal that they try. They try this from time to time, and some people will just come there because of the, you know, the special of the day and try something new. So I want to leave you with this. As you are building your brand, as you are thinking about, you know, helping your customer, as you are building your product, ask yourself, how am I meeting this need of uncertainty? And not only that, remember, you are the lab. How do you meet that need of uncertainty? How do you meet that need, that variety? Some business owners, just like myself, I like to start new business most of the time. I get bored so quick, but I'm doing the same thing for like 10, 5, I mean 5 years. I, I have to have business going, and I, I'm curious. I like to try new things, and I need things that will challenge me. After I master area, I want to do something different too. That's what pushed me to start a new business almost, I mean, I would say every month I'm trying I'm working on a new project. That's how I meet my need of uncertainty as a businessman. And I'm trying to discover a new one. How do you meet your need of uncertainty, of variety? You have to think about how you do it. And now remove yourself and put yourself in your customer's shoes. How do they meet that need? That's your homework today. Write down. How do you meet your need of variety? How do you meet your need of uncertainty? And how do you— could you meet your customer need of variety or uncertainty? All right, man, this was fun. See you tomorrow, and tomorrow we'll talk about the significant. So see you tomorrow.