Daron Pacheco shows how to turn one long-form video or podcast into dozens of pieces: short clips for reels, transcripts for newsletters, blog posts from the same material. AI tools and editors handle the slicing and repurposing, so one piece of content feeds YouTube, LinkedIn, email, and more.
our main focus, uh, for us is YouTube and LinkedIn because we are B2B. And so our whole strategy is start with the long form, and that can feed all of your other content. It's called repurposing, and you do this using AI tools, editors.
And that's what we encourage people to do in the studios too. They think, oh, making content is so complicated, and we encourage them to come in, they do a long form like a podcast or like a video, um, and we break it up into tons of reels or smaller videos that they can shoot across all those platforms.
Absolutely. So if you start off with a video, let's just take this podcast, for example. We're talking about building a brand. What we can then do after this is go and take this long-form video, use AI to cut it up into short clips, use AI to take the transcription, write a newsletter, write an email that you can blast out to your email list, write a blog. You can write an article. You can do all of these things just from this one YouTube video. And so it's driving all the rest of your marketing. Um, yeah, that's what I like to do. Get on 3 platforms. Um, sorry, if you're