A creator's trust with their audience matters more than follower count. The speaker advises brands to partner with creators whose content actually aligns with them, negotiate based on budget, and keep deals transparent.
And I think it's very important to note that you always have to stay true to yourself and to your values and to not necessarily take just everything under the sun. Because for me, the most valuable thing I had on social media is my audience and their, and their trust. And if I don't have that, 100,000, 200,000 followers, 1 million followers wouldn't mean nothing if they don't trust me for who I am and they don't believe in me. Does that make sense? So I think it's very important on that. But to answer your question, I would— if I was a business, I would just reach out to people that I see creating content, and, you know, you kind of base it off your budget and you offer your budget.
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