Your favorite creators keep you coming back because of who they are, not just what they make. Theo Von's personality draws viewers more than any other comedian, even with endless comedy options available.
I think the biggest difference that is going to set any person apart is them. Mm-hmm. Them as a person, which is what we call personal brand. And so if you post content, if you're online getting to know these people, building true relationships with people, they're gonna watch your podcast because of you more than the topic all the time. For example, I love comedy. Comedy podcasts, comedy shows. And so if I'm wanting to laugh, I could pick anything in the world to go watch comedy, but I always choose the same one or two people, like Theo Von, for example, just because him as a person, his personality— I would much rather watch him over the other person
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