New creators lack credibility, so borrow it: get established guests on your show, invest in good equipment and editing, and set up a dedicated studio space to actually launch instead of procrastinating.
And I'm like, when you start, you have no credibility. So you want to get credibility as fast as possible. One way of doing that is having guests that already has credibility. So you borrow theirs. Another thing that you really need that most people aren't going to trust you if it's low quality, they're going to think this person is going to be gone in a couple episodes anyway. I'm not going to invest my effort into it. And so you need high quality. Equipment, high-quality production, and you can borrow somebody's credibility with the guest. But that's the main thing that you're chasing is you have zero credibility when you start. So everybody, everybody, yeah. So every little— even somebody that already is like big in something else, you're stepping into a new arena with media or podcasts. So You could have a successful business in town and be a big shot in town, but nobody in the media world knows you. So you're starting from nothing. So you want to build that credibility as fast and as big as possible, like immediately. So one way to do that is high production quality. And another thing I've found is most people, we want, we want to procrastinate and put it off and wait till everything's right and all that stuff. So that's another thing. I'm like, just go to a studio. It takes all the hassle out.
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