Amazon's marketplace floods the platform with cheap knockoffs that undercut quality goods, forcing real manufacturers to either cut corners or quit. The speaker argues direct-to-consumer brands like their own Danger Coffee keep better margins and higher standards than anything sold through traditional retail.
If you want to know why everything in the world is crappy, just look at Amazon. I'm not kidding. Here's a high quality product. Here's a shitty knockoff product that will fall apart in five days. That's $6 cheaper. Let me put this one up here. And so it incents you to always buy crap and it punishes the expensive, nice stuff. And it's expensive because it lasts 10 times longer and it's well made and it punishes it so much, those companies either make a crappy product with the same sticker or they go out of business. With Danger Coffee right now you go to dangercoffee.com I'm not selling it in grocery stores. Because same thing, you go to a grocery store, they take 90% of all the profits and you make one penny on something sold in the grocery store if you're the creator. And it oftentimes doesn't pay to do it. But if you want to reach 100 million in sales at Bulletproof, we sold more than half a billion dollars in lifetime revenue. Wow. And it's helped a huge number of people. I think Alzheimer's is lower because MCT Oil reverses Alzheimer's.
