Enhance Sleep Performance with the Organic Essentia Mattress - Jack Dell'Accio | 1083 | Dave Asprey

You're listening to the Human Upgrade with Dave Asprey. Formerly you're listening to Human Upgrade with Dave Asprey. Today is an in studio episode. Always love getting to do those here in Austin, Texas. And our guest is Jack Delacio, who is the CEO of Essentia. Essentia has been working on on non toxic organic mattresses for 20 years and he's funded a bunch of research on sleep quality and works with many of the professional athletes, you know, and with me on improving sleep. The reason I wanted to have him on the show today for you is that he's got data on how to improve REM and deep sleep by between 20 and 60%. So if you're a longtime listener or you've read some of my books, you understand how getting a lot of sleep is probably not good for you. If it's more than 8 hours, your chances of dying are higher than people who get seven hours a night. So it's not the volume, it's the quality. And Jack has data for us about how to improve the quality. So you get the right quantity for you. But make sure every minute counts. Jack, welcome back to the show.

Thank you, Dave. Great to be back here.

Who's the most famous athlete you've worked with, who you can talk about?

Geez, I don't like to. I think they really love working with me because they never name drop. Geez. There's a lot. I mean, we were really strong in hockey, so we've got. I don't know if that's from my Canadian heritage, but We've got over 30% of the NHL sleeps on our beds, including the, you know, the known ones, the Crosbys and Taves, and so many of the superstars there. We also dabble with football and a lot of NBA and NBA. Some of those are just oversized beds. You know, Kevin Love is one that's been a longtime client of ours. And so when we're making the eight foot by eight and a half foot beds, those are usually NBA boundaries.

Why do you need eight feet wide? Because the NBA guys have two girlfriends sleeping with them.

I'm not sure why the width is for, but I guess get the length, they need the length, and then maybe their interior decorators need to balance it out into the room.

That could be. Maybe their arms are so wide. Their wingspan.

They do have wingspan. Right, right.

That's hilarious. All right, so we do know also Consumer Reports named Essentia the top foam mattress for seven years in a row. And if you're listening, you're like, dave, why do you have the CEO of a mattress company on here? Well, it's because I like to talk to the people who do the real work, build the stuff that's high quality. It's very simple to go onto Amazon, which is basically the world's biggest flea market at this point, and someone's gonna say, I have a high quality organic foam mattress, and it's gonna cost you 600 bucks. And you're going to think that you're getting something that's really good, and you'll open it and be like, that smells funny. And the next day I feel hungover. And you're getting formaldehyde endocrine disruptors, you've broken your thyroid with flame retardants and all this kind of nonsense that goes on. But as a normal human being, you can't tell the difference between the good stuff and the bad stuff. And that's by design. And this has driven this horrible cheapening of the world where knockoff brands. I'll just make it have the same sticker on the box, but the inside's not the same. So I want to find the people out there who are doing things that are noteworthy, unusual, who haven't degraded over time. And Essentia is that company, as far as I can tell, for mattresses. And certainly that's what I'm sleeping on. And I'm noticing that's by far my favorite mattress.

I mean, we definitely are that company. We just push ourselves, the research, the lab. That's where we're always just trying to make it better and really focused on that time of sleep. You hit the nail on the head on the quality of sleep and when we're able to really just push that forward. Got a lot of pro athletes that can't get more than five, five and a half hours.

Why is that?

It's a combination of things. So when they're on there and they're training like crazy, they're overtrained, they're overtrained, they're hyped up, they're revved up, and sometimes they're late games. They need to get some nutritional intake in. They need to load up on calories because they're burning so much. So there's everything in their lifestyle is designed for them not to sleep well, but the sleep component is critical for them to keep going.

Longtime listeners will have seen me talk about, number one thing that's impacting your sleep quality is the lighting. So it's bright lights. Number two is food timing. So let's see, you're at an arena, you're playing late at night under the brightest possible lighting, and you burned a ton of calories. Oh, and exercise also ruins sleep quality. So if you're exercising at 9pm you're not going to sleep well. So they're like, oh, let me have a late meal. Let me exercise under bright lights. And then, yeah, five and a half hours. No wonder. Oh, and you're overtrained, so cortisol's high. So they're like the worst sleep athletes you could possibly have.

Exactly, yes.

Okay, so how do you fix them?

Basically, all of our studies have been and we've done this by each of these stimulants individually to see their impact. But the combination of it, we eliminate everything negative that stimulates your central nervous system in their sleep environment. And oddly enough, the item in the sleep environment that is has the most negative impact is typically the mattress. That's the one that's trapping heat. That's the one that is expelling all of these VOCs in the room. It's the one that nests and harbors proteins from allergens. So the bed, which is supposed to be there not just for comfort but for sleep, is probably one of the worst items in the bedroom for proper sleep.

I totally agree. I remember back when I still had mold toxins. My liver was really not doing that well. I bought a foam mattress topper and I put it on the bed. And my partner at the time, this was many years ago, we woke up in the morning, I felt 100 times worse, which wasn't very good in the first place. And she woke up and one of her ribs had dislocated, which is something that happens when you have toxins, when your liver gets jacked. The rib that's attached neurologically to the liver, that one is most likely where the nerve that goes from liver into the spine. The rib had just popped out to the point. It was really painful. We had to take her to urgent care, and they had to give her muscle relaxants and all this. It was caused by the chemicals. We were already compromised by mold, and the chemicals pushed us over and it was terrible. After three days, I threw it in the backyard, just left it there for a while, and then went to the dump. What happened? What was in that mattress Topper, that was made out of healthy latex foam?

Well, basically, most latex out there are not organic latex. So you have a synthetic latex, which will have off gas chemicals as anything else is. There are a lot of fire barrier laws that are in the US Specifically, that basically add more cocktails of chemicals into that as well. So what we've noticed in our sleep studies is we just noticed that specifically with toxins, when it comes to sleep, it keeps you in your wake and early stages a whole lot more than your deep sleep stages. So that constant stimulation is not keeping you in REM or deep sleep at night from heat, from the stimulants, from the voc, just from the chemicals, just from chemicals themselves.

And those.

The same thing happens with heat as well.

Okay. What's going on there with mitochondria is those chemicals lower mitochondrial function. They get a sense these ancient bacteria, something is wrong. And they don't necessarily know. They didn't evolve with VOCs like these. So they send you an anxiety signal something is wrong. And then you toss and turn and you don't know what's going on. You don't get good rest. And I believe that I'm pulling this number out of the air. But somewhere around 70% of anxiety that people feel is not emotional. It's not from an old trauma. It might be different for you if you have a lot of trauma in your life, but it's actually from your environment. Your body is going, I am starved of minerals, I have too many toxins, I'm not getting enough sleep. So the body feels that way. And then you think it's you, and then you blame your mother in law or your partner or your boss or whatever victim cult you're following at the time, just because there has to be a reason that you're just so tweaked and your mattress could be a major part of it.

It's interesting. I just heard someone just recently talk about mental health and they say that stress in combination with anxiety equals torture. That's what mental. So I kind of wonder. It would be an interesting experiment to understand the mental health aspect of putting your body through that anxiety every single night.

Well, there's a guy who's done that. It's Daniel Amen from Amen Clinics is a good friend who's been on the show. I'm on his board of directors. And yeah, it's very clear. These environmental toxins have a direct and measurable effect on brain metabolism. And it's kind of horrifying when you think, oh, I just blew $1,000 on a healthy new foam mattress, but yet it smells. And then you sleep on it and something's not right and you can't remember things as well, or your joints hurt. And is there a way to fix that? If you have A crappy mattress.

Well, I mean, I always say, like, whatever you can eliminate. Whether, you know, the number one thing for me is eliminating the toxins. So you have to go organic. That's the foundation to it all. Then you need to, like, one of these things at a time. The next step would be sleeping. Cool is the second most important thing. Then you focus on allergens. Then you focus on. People usually go buy a mattress for pain, managing pain. But for me, that's like the third or fourth on the list, not number one on the list.

You get toxins down and pain goes away.

Exactly. That's so weird. But, yeah, just incredible. The thing is, I believe most people are not in tune with their bodies, so they just don't realize what in their environment is causing things. And that's kind of the hard part in what we do is we're not there just for pain management and pressure redistribution, which is what most people think a mattress is for. There's a lot more going on in those six to eight hours that we try to support someone.

Okay. Most mattresses I hate, I would rather sleep on the floor. In fact, a lot of hotels, it's like, man, the mattress is full of chemicals. The carpet's full of chemicals, probably equal amounts. But the mattress is so mushy. Like, my hips and my back hurt. I don't normally ever have pain when I wake up unless I drink wine the night before or something. So is it a better choice to just get off a crappy mattress and sleep on the floor?

Well, the problem is that the race for all mattress makers is to make something that feels comfortable, specifically when you're mattress shopping. So they're looking for that initial cradle, that initial comfort, but they're doing it by removing density. The easiest way to make typical cheap mattress is to have a chemical foam on the bottom, which is low density and even lower density surfacing, whether it be pillow tops. And all of those offer you zero support because there's no density in it. It's a complete other way around. You need something that cradles but with extreme high density. Our mattresses, we build them just not that we want to just throw product in there, but they're triple the weight of an average mattress because you need content in there, and the content needs to be organic so that we're not adding triple the VOCs in there.

So it's three times as much material as a normal mattress and it's organic.

Exactly.

So these are not the cheapest mattresses. I'll be real straightforward. These are World class mattresses.

Yes, yes, definitely. We're on a mission to make people sleep really well. And we take that. When I started this business, we were mainly working with people going through cancer or other terminal or, you know, biggest health challenges of their life. That's who we were focused on. And while those are still part of who we serve, over the years it became, you know, healthier lifestyle people who are opting for us. And when I issue the latest patents for increasing the rate of recovery that a person can have by sleeping well with these specific cores, that's when those pro athletes came in, probably around 2012. And that's my greatest passion. Like right now. In the late last few years, we've done a lot of. You'd think that there was not much more we can do, but with the introduction of quartz into our latex formulation, we've been able to unintentionally also drop the body temperature. It's almost like you're sleeping on a, on a stone which doesn't absorb heat very well. It expels it. So by having this as part of our latex formula, the body heat expels faster than it did before, which was already at a really good rate. And now we're working on different formulas that also help to be mold resistant. Just by its organic nature of some of the essential oils that we're using in our formula may have an ability to restrict the ability of mold to grow as fast as it normally would.

That actually makes me happy. And by the way, guys, My Essentia E S-S S E-N-T I A.com DaveAsprey has all the discount codes and savings for you there. If you're wondering about this. Let's talk about. Why don't we talk about coarse and mold. But I believe, and I've even seen some studies now that blame moldy mattresses on SIDS for babies. The sudden infant death syndrome, where a lot of people have said, well, we don't know what it is, but these mattresses get wet because, well, babies are just like water making machines of every orifice they have. Any parent will tell you that. And so then you get spores that have very strong toxic effects. And most baby mattresses are full of chemicals and stuff that you should never put near a baby, which is kind of horrifying. So adults, same thing. You have this nice latex mattress, your air conditioning's on, it gets cool, then you open the windows and it's super hot and humid and you can actually get condensation on the mattress. And it sounds like what you're doing is you're putting essential oils that are antifungal into the oils in the foam itself. So you couldn't ever take them out because they're part of the mattress, correct?

Yes.

Oh, that's really cool.

Well, the essential oils have always been part of our makeup of how we build our beds. It's just in the formula that it gives it the performance and the response time that we were looking for. It's unique to us. But also in playing around with the different essential oils, some that have higher acidity levels. We've been mandated to do this study for a contract that we've been working on. And so now we've been working on this for the last five months. And, and we're seeing that based on the different essential oils that we're using, we're applying mold to it and we see that it's not expanding as it would without it. So that's pretty cool.

Why did you choose to put quartz in a mattress? That's kind of counterintuitive.

So the quartz was completely. Just because it's a material that stores memory. And the reason behind the quartz was specifically for the quantum energy. And, and what we've been able to identify, and we've spoken about this before, is the, through dark field microscopy and seeing how the blood cells just kind of group together when you're exposed to the 3G, 4G, all the different wireless technologies that are out there. And what we've been able to identify is that when we have our informed quartz on there, it maintains a low level frequency that doesn't obstruct the body, the blood cell's performance. So with the quartz we're able to protect the blood cells from behaving erratically as they would just normal use of a cell phone. And we've had other benefits that we've discovered by using, for example, dropping in temperature. Our previous technology Pre quartz was 7 degrees over an 8 hour time lapse. Now we're at 9 de substantial impact benefiting there as well.

If you're listening to that and you heard some stuff that sounded like quantum woo, you're kind of right. And I don't like it when people use the word woo the way I just did because it's actually dismissive. It's like when someone says you have misinformation, it's like actually go screw yourself. There's no such thing. People are either right or wrong and they're possibly lying. Right. So when you say someone has misinformation it's either you've been lied to and you're stupid to know it and I'm smart and you're not. And when someone says woo, they're like, well, that's not science enough for me. And it's actually just a bratty entitled type of mindset. You can say, when you say very low frequencies, what does that mean? And it's okay for you to say, I don't know. But we don't know why it works. But if I put quartz in there and I get a 2 degree variance and I can see that the red blood cells don't stick together, when I look at, on dark field microscopy, something is happening and when I don't put quartz in there, it doesn't happen, therefore the quartz causes it. And maybe it's because quartz attracts invisible leprechauns. We don't know, right? And it's okay not to know and still get results, right?

For us it's just because we also have institutional customers. It's really important that we have an evidence based approach. Therefore the blood work is critical for us.

It's a proof point. But the mechanism of action, honestly, we don't know what I do know very clearly from the very, in fact before we had the word biohacking going back at least to the 80s, we have very clear evidence. This was a textbook by the former president of the Karolinska Medical School, or maybe it was a dean, not president, and as he retired he published this huge multi volume tome of saying the body's electric, not chemical. And he published it after his career was over. He's like, they'll cancel me for this. But it was full of incredibly dense information. The body runs on DC direct current. And there was a war, a science war, between a guy named Royal Rife, who believed life was dc, and another more famous guy, Tesla and Edison, who believed that that was less important, but that alternating current was the way to go. So the direct current guy lost and all. Life on earth runs on DC direct current. So we are both chemical, magnetic, light and electrical beings. And it's not alternate current, it's direct current. So given that that's what reality looks like, even though that's not the picture most of us have today because we just think we're chemicals. That provides a lot of scope for mechanism of action, for why being on quartz does something. And this is also why all the people who use crystals for var things, they're not crazy, they're looking at life from a different lens and there's data that you should not be able to do the studies you're doing unless there was an effect there, because you keep seeing the effect. So let's talk about why it is, and maybe I'm wrong about that too. Bottom line is I'm going to trust the black box model, which is we don't know why, but we know if we do this, we always get this. And inside it there's all these stories about molecules and atoms and quarks and. And neutrinos and the center of the universe, all that stuff. Okay, but maybe that's all wrong and we just think it's right. It doesn't matter, because if you do this, you get this. How strong of an effect did you have, though, in these studies?

One of the things that I think is for us, the studies were very obvious. I mean, it was not even statistically significant.

Yes, p less than 0.001 and all those things.

But I think the reason the people are skeptical of this is there's a lot of people that will just go with based on what you've said or based on what we've tested. And they run with it, but they don't feel that they need to understand it completely. They just go with that. But then when they tell their surroundings, they don't know how to explain the supporting document, the supporting arguments. So there's a lot of people out there that think this is a little odd or that the whole quantum energy is not real. But tell that to Google.

Somehow they have a quantum computer that just did 47 years of calculation based on provable scientific quantum effects that are too woo for us to use in our bodies. I don't know.

But I do think that people have opened up to this so much more exponentially over the last few years. And that's where I was confident to come forward with our technology, where maybe 10 years ago our athletes were not ready for this, but today they are.

So there's always been a small group, we'll call them alchemists or wizards or something, who've worked with pro athletes on the stuff that no one talks about. One of the guys like that is on the show. Many years ago I did a little bit of coaching with him was Jeff Spencer. He was the coach, wellness guy for Tour de France team for nine years in a row. And he was out this is 20 years ago, earthing people and all the other teams wanted to know what he was doing. So he'd go out at night and put a little metal rod in the Ground and run a wire through the window, like, what are you doing? And so it was almost spy level stuff for athletic performance. And I think he's also a chiropractor, if memory serves. So doing all the things that might work to see what does work. And then maybe 20 or 50 or 100 years later, we figure out why they work. That's the history of all ancestral medicine. Why do we do this? I don't know. It's what makes our kids the strongest. Let's keep doing it and all that. So you decided on quartz, but is this like one crystal or is this a powder? That's just. I'm kind of curious about that.

It's really extremely thinly broken down powder and it's blended in the latex foam, so it's throughout the formula.

Oh, so you're doing some real interesting stuff there. There's Wilhelm Reich. Have you heard of this guy?

No.

Reich was one of those early energy guys. There's a group of people like Royal Reif and to a certain extent Tesla and Wilhelm Reich who were working on today, we call them esoteric technologies, but not that esoteric where he figured out that you could charge a capacitor. And guys, if you're listening and it's getting too nerdy for you, a capacitor is something that stores a large amount of electricity and can dump it all at once. So it's a source of lots of electricity when you need it. And you can make one of. He called it orgone energy. But you could make. They think even the arc of the covenant was made out of this. And it's a layer of insulation like epoxy or wool, it doesn't really matter. And then a layer of metal which, you know, like aluminum foil or whatever lead they would have used back then, and then wool, then lead. And the more layers you have, it picks up such a strong charge from the energy that's all around us, the ambient charge in the air, that it'll kill you. You can even make one out of a Coca Cola can. Well, if they're still made out of metal, who knows? But it's can coat of epoxy, aluminum foil, epoxy, aluminum foil. And you do 20 of these things. And if you isolate each of the layers, you have a very powerful thing that pulls electricity out of the air, from the air. So what you're doing in the mattress, it's not metal, it's quartz. But people have been doping that type of thing with pieces of metal and pieces of quartz together in a matrix. That's not unlike latex. So I wonder if you're actually. I wonder if there's a way to measure that. But I do think you're doing something that affects us in a way that people can feel. I miss my essentia mattress when I'm traveling, for sure.

Sorry about that.

That's all right. Part of it's the support. I hate it when my hips sink into hotel mattresses, partly because I'm really dense, my bone density is off the charts and I'm lean. The other thing is there's just a calm feeling that comes with it as well.

I mean, everything is designed not to stimulate you. So again, from its supportive cradling nature of the dense material to allowing your body heat to escape to having this controlled frequency. And that's what we're seeing. That's where we've been able to push those limits and have in the study showing that the minimum improvement was 20% increase in REM. So all these things, we're slowing down your central nervous system and allowing it to stay into those deeper sleep phases longer and you're sensing it. But today, with the tracking devices, we're able to put a number on it.

Do you see a change in heart rate variability when people start sleeping on essentia mattresses?

Yes. Well, everyone, right now I have to look at the data on the heart rate variability. It has been tested and we haven't been looking at that part of it, which is actually really important. But when we worked with our athletes, everything had to be. So the data that they were willing to give us was just the time spent in those.

Oh, yeah, of course, they're not going to give you HRV because you could actually bet based on game.

Yes, yes. So there was limitations to what we were allowed to have and everything had to be anonymous just because we've been trying to get these studies done with athletes for years and we've always get roadblocked on any time that there's too much information shared for contract renegotiations and all that. So the PAs are very involved in.

Tracking and of course it's going to get released under whatever. It's not protected by law, we'll put it that way. If you give away your data. So here's a plan for you guys. Has nothing to do with essentia mattresses, but it's cool. I believe you could probably get heart rate variability from a person using just very, very good optics. So right now the camera that's in your Xbox or something can look at your heartbeat and just by looking at your face, they can see micro capillaries get bigger and get smaller. If that data is rich enough to pull heart rate variability, what you'd end up being able to do is probably look at a professional athlete with a camera like that, figure out their heart rate variability, and then bet on the next game based on the team with the highest heart rate variability as opposed to the one before. And I'll bet you anything that that team would be sleeping on essentia mattresses. Or maybe not. But bottom line is that would be a killer quantitative based biohacking bedding strategy. And if you do it, just let me know. I don't even want to cut. All right. You ever think about adding magnets to essentia mattresses?

I know that that's been around for a long time. I've never looked into any studies to know the benef. To me, anything we're putting in, we'd have to really know what it's.

There's some really good data as long as the magnets are arranged in the right way. I've been doing that for, geez, probably 12 or 13 years.

Where are you positioning them right now? Under the essentia mattress?

Yeah, they're under the mattress. The field from them is so strong that if they were on top of the mattress, they would probably disrupt my biology. So there's. We can chat after the show. There's good enough evidence for that. Bottom line is if you realize that our bodies are electrical, then all of a sudden. You mean magnets have an effect on electrical currents? Actually, they do.

I'm sure they do, yeah. The question is tracking where to position them, what they're doing and manage the flow, right?

Yeah. And it's funny because if we had. In fact, I'd like to see a study on an essentia mattress with this. Using physics magnetic field visualization tools, you can actually measure the field coming off of your heart. It's one of the strongest effect. It's probably the strongest magnetic field in the body. And it's shaped like a donut or a torus. And it's tipped 8 degrees to the left, unless your heart is installed wrong. And so we all walk around with this invisible donut that no one can see coming off our heart. Mine's probably any clear, but you're supposed to laugh. Jack.

Picture the eclair.

That's not a donut shake. What's wrong with you? Anyway, so we have this coming off of our heart and things around us, including other people's fields, affect us. So I would like to see what happens to the shape and strength of the torus around someone's heart when they lay on an ascension mattress. Because of the. Specifically the quartz that you put in there. My guess is it's going to enhance the field and that would be reflected in heart rate variability.

We'll have to do some more exploring. Because that's what I live for.

Well, you're in a rich field because we're spending a third of our life doing that. And people think the bottom of the ocean is the most unexplored part of the earth. And maybe there's a lot down there that we don't know about, that's for sure. But I would say that the third of our lives when we're asleep is less explored than the ocean.

That's right.

And there's a lot of work we can do there, both on changing sleep as well as understanding what's going on during that time. Because we still don't really know. Right.

Yeah. And it is game changing. Right. That impacts everything. Every other effort we do in our lives is based on that foundation. That if we do it well, you don't remember exactly.

Right. Or maybe. Maybe you remember some dreams or something. Exactly why and how.

And a lot more rem. More vivid dreams.

How much REM do you get?

I am basically anywhere from an hour and a half and then sometimes push towards 2 hours.

Nice.

Same with my deep sleep.

Hour and a half to two hours.

Yeah. So that's.

How much do you sleep every night?

Seven hours is my typical. You know.

Do you wake up on purpose after that or is that just how you do it?

I wake up on purpose.

So you set an alarm?

I set an alarm, yeah.

Okay.

I actually don't set an alarm. It's my wife starting to start with her daily routine. That is my alarm.

You have a built in alarm in your environment? The marital alarm. I get six and a half hours per night. And people who live the longest actually get that. Mine's 6 hours and 32 minutes over the last 15 years monitoring. Except last three months I lost the charger for my aura ring. I'm like, I always get a good sleep score. I'm just not going to try. I'll get a charger when I get around to it. So what I could do is that. And it's 90 minutes of deep. 90 minutes of REM. More or less. Sometimes a little bit less, sometimes a little bit more. Always predictable based on bright light and food timing. It's just easy. At a certain point you know how to do it. So we're pretty similar in that way. And I sometimes will sleep a little bit more if I'm jet lagged or stayed up late or whatever. But yeah, okay, so we're both doing about that. So call us masters of sleep. If you could change one thing about your sleep, personally, what would it be?

If I could change one thing about my sleep would be my lighting environment. Again, there's compromise that happens in a marriage and my lighting needs, what I'd prefer to have in my environment is not specifically aligned with what my wife would like.

So there's a solution for that. It's pepper spray. So whenever the lights are too bright, you just mist that stuff around and eventually automatically the lights will get dimmer. Right. Then you won't have to do anything, right?

It should, yes.

You just can't be caught being the one spraying the pepper spray.

Exactly. Sometimes you get that thing of bringing your work home. Well, my work is sleep. And say, well, we shouldn't have this and we shouldn't have that. And I could be fully respected as a master at work, but at home I'm still second in charge.

Gotcha. Yeah, it's funny. And there are always compromises like that. Like with my kids, I'm like, guys, since you were tiny babies like three days old, we've only had dim red light in your rooms at night. Because especially for little kids, if your kids sleep all night, you sleep all night. But now that they're teenagers, it's like, look, you have a dimmer switch in your bedroom. Why are the lights on all the way and it's 9 o' clock at night? Because it actually really does affect your sleep, but it's like a habit forming thing.

I did find something satisfying just about a week ago where sometimes I feel that my family's not listening to what I'm saying. But I walk into my son's room and he's gaming and he's wearing truedark glasses and they go, all right, he's listening to me.

Does he really?

Yeah.

That's awesome, guys. TrueDark is my glasses company. It's one of the first circadian optics companies out there. The glasses work really well for sleep. I know that when we travel, I posted pictures of my son, actually my daughter. They're wearing a baseball hat and the truedark glasses for jet lag. And they're on airplanes because that combination of blocking light from above and all that, you're not going to get your essentia mattress when you land unless you're flying Home, but at least you won't be jet lagged.

But I talk about them all the time. I prescribe them to people who are struggling with their lighting environment all the time. Because I know they work. I've used them myself.

Yeah, the combination of a really good mattress and really good lighting is magical. So you change your lighting environment, which man, other than wearing glasses, if you can't dim the lights, what are you going to do? I did something else too, for my sleep that's really important. In July of 2023, the US government, without a lot of press about it, probably because people were talking about some submarine or something, that actually didn't change anyone's life except for five people and their immediate families. But we banned all incandescent light bulbs, which are the ones that are most similar to sunlight. And any company selling incandescent bulbs is subject to a $450 fine per light bulb sold.

Wow.

Now, did you know about that?

I didn't, I didn't.

Yeah. Very few people heard about this, but I did. So I bought thousands of incandescent bulbs and stuffed them in a bedroom. And the reason for this is that normal lights, the LED lights that we're used to today, they only show you about 90, maybe 94% of colors in the world around you versus natural lighting from incandescent or sunlight. So you just took a 5 to 10% reduction of what's coming into your brain through your eyes because a government official wanted to make sure that Chinese factories got all the money from light bulbs.

Insane.

It doesn't make any sense to me either.

All the laws are you just have people using half their brain and really focused on solving one issue and they're not really concerned about the other issues that they cause. We'll worry about that in 20 years.

It's really funny. If I was in the government, I know that the first law I would pass is that if you're choking on an ice cube, you have to drink boiling water.

It's one of those things. I don't know if it's because you know what it's like to be an entrepreneur. You need to kind of be well balanced about everything. I think politicians need to be a little more entrepreneurial. Look at the global thing.

And not just politicians are always imbalanced. That's the. I'm not picking any party. I don't care what party you're in. Like, sorry, we have too many laws, period. Let's talk about laws and mattresses and sleep, because this is a travesty. What's happened there? How did we end up with six pounds of endocrine disrupting anti fire chemicals in our mattresses?

Well basically lobbyists specifically after a senator had a child that was in a fire and they looked to eliminate all accelerators. So most mattresses are made out of petroleum based products.

So an accelerator is something that burns quickly in a hot fire.

Okay. So from, from, from back in those days then they started putting in legislation where curtains and carpeting and mattresses need to be able to pass a flammability test, you know, so, so with a product like ours, because it's an organic latex, it doesn't require we use a Kevlar to pass the laws. But we don't, we don't need much just because there's more of a melting point and not an accelerant point that happens in organic latex.

So you could say if it's got Kevlar on it you could say this is actually a bulletproof mattress.

Yeah, it's not that dense.

Okay.

But ultimately it's completely inert and the laws in there mostly requirements.