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In this brief instructional video, the speaker addresses the common question of optimal story length for business contexts. He emphasizes that story length is not fixed—it should be determined by the specific point or "so what" the storyteller wants to convey. Stories can range from a concise 30‑second anecdote to a more detailed 10‑minute narrative, but the essential criterion is that the story must clearly support the intended point. The speaker cautions against assuming stories need to be long; brevity is acceptable as long as the story serves its purpose.
