Jo, a LinkedIn expert, recommends posting 2-3 high-quality times per week, or one post weekly if that's all you can manage. Consistency and depth matter more than volume. Engagement through thoughtful comments spreads your content further in the feed.
Jo, you're the LinkedIn expert, and I've never heard a categorical answer to this question, but how often should you post? I know some people who say, you know, they post once a week. Some people say they post once a day. Some people say they post half a dozen times a day. What's the answer?
Well, there is no one-size-fits-all, but you want to start as you can go on. So I've worked with clients who have decided they want to post daily. But then they get busy and then they've got to find time to create the content, schedule the content, and now it becomes a chore and they drop the ball. So, you know, what's more important is that consistency. And with LinkedIn, I'm not sure if you've noticed this in your own feed, not everything is, is fresh. You might see stuff from 3 days ago, you know, 7 days ago, 2 weeks ago. So what's more important is being, well, being of service to your audience and being Creating quality content that's engaging. So rather than sharing, you know, a daily post that you've scrambled to put together in a hurry, and it might be more likely to be promotional or, or just lower value, it's better to go into— well, I'll go into a strategy that Gary Vaynerchuk, Gary Vee, teaches. So he talks about a $1.20 strategy. He's had this around for a long time. It was Referring to Instagram, and he talks about it with LinkedIn. So what he means is you should add— this is about engagement though— add 2 cents to 90 conversations a day, which gives you— what's 90 times 2 cents? $1.80. So there's your $1.80 strategy. Now what I always say, like, this is purely about engagement, but it relates to content. I always say that's too much because no one's got that amount of time, do they? 90 conversations a day?
No.
But 9 conversations a day you could probably do. Or 9 conversations in between the next time you post. So if you do 9, but rather than adding your 2 cents, add your 20 cents, go deeper. So go a bit more in depth. Now when it comes to posting, apply the same sort of principle. So rather than just going adding a 2-cent conversation, so you know something about meetings and it might just be a fact, a quick fact or a link to something, go deeper because you want to get people thinking so that they engage and when they engage with your content, they're spreading it to their network. You know, 'cause if I share a post, you see it, you comment on it, first it's gotta grab attention and it's gotta stop them from scrolling, capture their attention. So you can do that visually and with the text. And then you wanna engage them by asking a question. And then when that person engages, it falls into the home feed of their connections potentially, or algorithm delivered. If your connections see that you've commented on my update, they might join the conversation, spreading it to their network. But that won't happen if you're over-posting. And firstly, if you post more than once a day, LinkedIn— well, they don't say this, you know, definitely, but they don't reward content. It needs time to breathe. So you're better off posting, you know, maybe 2 or 3 high-quality posts per week rather than every day.
Oh, right.
That's my best advice. But if you're not— if that even sounds like a lot, do one post a week or one post a fortnight, but try and maintain a consistency. But don't go in for once a day if you're not doing anything, because it's going to be hard to maintain that when you get busy.
Okay, thanks, Jo.
