David Julian Price breaks down meeting attendees into three types: silent observers, occasional contributors, and charismatic speakers who command the room. He argues that commanding presence is a learnable skill, not just natural talent, and positions himself as someone who teaches it.
Have you noticed that when you go to a meeting, there's several different types of people? There's people who sit there and say absolutely nothing. There's people who sit there and say something every now and again. And then there's the third type of person, the one who, when they speak, everyone sits up, they look at them, they move forward, and they listen. They hang on their every word. What is it that makes the difference? The difference is that those people command the room. They have a quite unique skill to hold people, to engage people, to persuade people. Now, some people are born with the skill, but most people learn it. I'm David Julian Price, and I teach people how to have that skill, how to command the room. Whether they're in the chair or whether they're a participant in a meeting, some people command the room. They've learned the skill from a master. I'm David Julian Price, the master of teaching people how to command the room in a meeting.
