A pitching expert breaks down three formats: a 30-60 second intro pitch, a 5-10 minute pitch for business ideas, and a 30-minute to 2-hour pitch for contracts. Most people fear networking because of public speaking anxiety, not the networking itself. The key is crafting a concise, memorable pitch you can scale to any length.
Hi, Jo. Hello. So I hear you are the pitching expert. So with your pitching work, what do we need to know about when it comes to pitching in business?
Okay, so there's 3 types of pitches, Jo. Okay. The first is the 30-second, 60-second pitch that people do typically at a networking function.
Yeah.
Where they're introducing themselves to the other people that are there.
Yeah.
The second one is the one that might go 5 minutes, perhaps 10 minutes, Where they may be the person that could be at the networking function as well, but they've been given the spot to talk more about their business today. Okay. So they might do a slightly longer pitch. So that's the second one. The third type of pitch is one that could go for half an hour or 2 hours, where they might be pitching to a large organization to get work, to get a contract.
Oh, okay, yeah.
So I work mainly in the first 2, and mainly in the first one, because It's surprising the number of people that hate networking. And if you drill down into that, it's nearly always not so much that they hate networking, but they hate the fact that they're going to have to speak. And so they, the good old fear of public speaking comes out.
Yeah.
And so I coach people to give a really short but really powerful pitch that people remember. And that's the purpose of pitching. By the way, even for the other 2, it's the same purpose. It's just that the structure, the design, and the delivery But the other 2 types of pitches is different. So that's what pitching is all about.
So it's really a tool to use so you can actually love networking. Yeah, exactly.
