19:04

In this interview, Dr. David Perlmutter talks with Rena Greenberg, author of The Craving Cure and founder of Wellness Seminars, Inc. Greenberg’s background is outlined, highlighting her media presence, work with hospitals and major corporations, and her public‑television program Easy Willpower. The conversation frames food consumption as an addictive behavior driven by processed foods, sugar, and artificial sweeteners, linking it to leptin resistance, insulin spikes, and microbiome changes. Greenberg explains her multimodal approach to breaking these cravings: mindful, conscious eating; self‑hypnosis to re‑program subconscious reward associations; and biofeedback to demonstrate physiological control over stress, heart rate, skin temperature, and muscle tension. She describes how these techniques are delivered in both one‑on‑one virtual sessions and large‑group seminars, emphasizing the power of group energy and reinforcement tools such as audio recordings and CDs. The interview also touches on the evolutionary basis of the human sweet tooth, the dopamine reward system, and the need to replace maladaptive habits with new mental “movies” that favor healthy foods and exercise. Throughout, Greenberg stresses the importance of personal motivation, habit restructuring, and the practical resources available on her website (easywillpower.com) and in her books The Craving Cure and The Right Way.

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