YouTube testimonial video (Customer Testimonial Video | Remote Video Testimonials | YESLER | Derek C.) featuring a speaker—likely a customer—describing why customers work with Carlson Forest Products: competence, trustworthiness, and relationship-driven advice. The speaker highlights company principles: hard work, honesty and integrity, and industry/trader expertise (notably forward pricing in the futures market and supply/delivery solutions). The testimony emphasizes problem-solving, relationship-building, and using market knowledge to help customers lock prices and secure supply for future needs.
Chapters
Our customers do business with us because, number one, we're good at what we do. And number two, they trust us. They know that when we say something, it's the truth. And they know that when we say we're going to do something, we're going to do it to the absolute best of our abilities. I love making new relationships, I love problem solving, I love connecting people. These sort of things are probably the most rewarding thing in my career. We use our relationships with our customers to inform them when the best time to buy is and oftentimes when not to buy. And this is a crucial part of our relationships with our customers. The principle and values of Carlson Forest Products are, number one, hard work. There is no secret sauce. There's no substitute for hard work. Number two, honesty and integrity. Trust is the bedrock of all relationships, business and personal. And number three is the industry expertise that we have that our traders possess. Forward pricing in the futures market is something that we have a lot of experience in, something that we excel at. So we're able to provide our customers with a supply of lumber for a future need. We're able to lock in a price which enables our customer to lock in their profit and then deliver that product to an agreed upon destination, a reload, or even the job site. The fact that we trade so many different products and excel in so many different niches, we use all that information collectively to benefit each of our customers and all of our vendors on a daily basis.