A short YouTube video (day 19 of a 30-day challenge) by David Vogel of Remote Video Testimonials advising against adding music tracks or opening title cards to customer video testimonials. He argues that simplicity and authenticity—starting storytelling immediately—improve viewer trust and engagement, and that music can make content feel like an advertisement.
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Last week I got a message from my friend Martin Morris, who owns a yoga studio in Bogota, Colombia. He had recorded some video testimonials from a few of his clients and he needed some editing advice. He wanted to know, should he be adding a music track and creating a title card with the person's name and company logo to put at the beginning of the video? Now, these are excellent questions and I thought I would share with you what came out of that conversation. My name is David Vogel. I'm the owner of Remote Video Testimonials and using a 100% remote video production service, we capture video testimonials from customers and personal profile videos to build trust and generate more sales. Today is day 19 of my 30 day video challenge. For the entire month of April, I'm creating a video a day with hopes of inspiring you in your life both personally and professionally. Now, as much as a music track is a nice touch that is included in TV commercials and movies, does it have a place in customer video testimonials? And my answer is no. I don't believe it's warranted. Let me ask you a question. If you were having a conversation with a friend and you asked her to recommend a restaurant, would she stop what she was doing, take out her smartphone, launch her music app and select a music track and and then start telling you about a restaurant? No. She would just tell you what you need to know. A customer video testimonial is no different. The music track isn't going to sway someone's decision. If anything, it can actually backfire. When we come across a piece of content on social media and it has a music track added, it immediately puts us on the defensive. This is an advertisement. Someone is about to try and sell me something. Here is the thing. If you want your video to be seen as authentic and sincere, my recommendation is not to over produce it and keep it simple. And with regards to a title card, I don't recommend including a title card at the beginning either. With people's short attention span, you want to get them into the storytelling as quickly as possible to increase the chances that they will continue to watch. So to summarize, less is more when it comes to customer video testimonials. Let the storytelling do all the work. I hope you found today's video helpful. Tell me how you're using video testimonials in your business and don't forget to like and share this video. If you have any questions about using video in your business, please message me here. Thanks again for watching and I'LL see you tomorrow.
