The Importance of Storytelling

Today is the first day of Passover and this this is a Haggadah which contains the text that is recited on the first two days of Passover. The holiday is more than an opportunity for family and friends to get together and eat matzo ball soup, latkes and brisket, but for us to retell the story of the Jews exodus from Egypt so it can be passed on to the next generation. Passover is a beautiful example of the art of storytelling. Facts and figures are important, but if you want people to retain that information, weave them into a story. Today I'll be sharing the three storytelling elements you need to create a great video testimonial. My name is David Vogel. I'm the owner of Remote Video Testimonials and using a 100% remote video production service, we capture video testimonials from your customers and personal profile videos to build trust and generate more sales. Today is day 16 of my 30 day video challenge. For the entire month of April, I'm creating a video a day with the hopes of inspiring you in your life both personally and professionally. So the first thing you want to do is start with the problem. You want to come up with questions that get your customer talking about the problems they were experiencing before they reached out to you for help. The more you can get them talking about their pain points and the consequences if not addressed, the better. Next, you want to have them talk about the transformation that happened. The questions here should be focused on what your company did to resolve those pain points. Last, you want them to talk about the results Here. The questions you ask should be focused on the outcomes that were achieved. Have your customer talk about the successes that were experienced and what is now possible to for their company. The key to successful video storytelling is in the editing. Now you have to find the best sound bites and organize them in such a way that it creates a compelling story. Not only is a customer video testimonial a great way to tell your story, but it will easily and effectively educate your prospects on how you help your clients and build their trust in the process. I hope you found today's video helpful. How are you using storytelling in your life? If you have any questions about using video in your business, please message me here. Thanks again for watching Happy Passover and Happy Easter. See you tomorrow.