A short YouTube video (day 20 of a 30-day challenge) by David Vogel promoting personal profile videos on business About Us pages to build trust and increase sales. Vogel, owner of Remote Video Testimonials, explains how profile videos help prospects connect with business owners (examples: an oncology practice and a boat seller) and urges viewers to record and share a one-minute intro video across website, social, and LinkedIn.
Chapters
People don't buy what you do, they buy why you do what you do. I learned that from Simon Sinek. So if you haven't watched his TED Talk, it is a must watch when someone visits your website, they're first going to go check out your homepage. But in many cases one of the next places they will go is your About Us page. An About Us page will typically have a photo of the business owner and maybe some of the core team members, as well as a story about each of them and and how the business was started. But what about video? Today I will talk about the importance of including personal profile videos here as well. My name is David Vogel. I'm the owner of Remote Video Testimonials and using a 100% remote video production service, we capture video testimonials from customers and personal profile videos to build trust and generate more sales. Today is day 20 of my 30 day video challenge for the entire month of April. Creating a video a day with the hopes of inspiring you in your life both personally and professionally. People buy from people, so why wouldn't you have a video of yourself and your team on your About Us page to give prospects a chance to get to know you? I just finished six doctor profile videos for an oncology practice. Cancer treatment is a long and difficult road. You are not only going to want a doctor who can cure your cancer, but also needs to be someone who who you'll be comfortable with. Doctor profile videos help give patients a chance to learn about the doctor's qualifications, but also assess if they will be a good fit personally One of my first clients was Marina. A couple was looking to buy a boat and came across the video on their website. The couple immediately felt connected with the business owners, knew they were people they could trust and drove two hours from another state to buy a boat. So if you don't have a profile video on your About Us page, take out your smartphone and record a one minute video introducing yourself and why you started your business. Not only can you put it on your website, but you can share it on your sales pages, social media and your LinkedIn profile. I hope you found today's video helpful. Do you have a profile video? If so, share how it has helped you in your business in the comments below. Don't forget to like and share this video and if you have any questions about using video in your business, please message me here. Thanks again for watching and I'll see you tomorrow.
