A short vlog-style YouTube video by David Vogel introducing a 30-day video challenge and explaining the power of storytelling for personal and professional communication. Vogel uses personal anecdotes (watching The Dropout, dining next to Rod Stewart) and a business example (video testimonials converting a $13,000 dead deal) to argue that stories engage audiences more than raw facts; he recommends using stories or video to convey ideas and ends with a call-to-action to comment and share.
Chapters
Happy April Fool's Day. My name is David Vogel and today I'm starting a 30 day video challenge. When I heard my friend Analyne Dinkelman, owner of Teach Me Wall street, was doing this, I decided I'd do it as well. For the entire month of April, I'm going to be creating a video day with the hopes of inspiring and teaching you things that could help you in your life, both personally and professionally. And what better to talk about on April Fools and than the power of storytelling? Let's face it, most of us don't have much interest in facts or figures, but we all love a good story. When we think about storytelling, your first thought might be your favorite shows on Netflix, Hulu or hbo. Right now my daughter Morgan has me watching the Dropout on Hulu, which is the story about Elizabeth Holmes and Theranos, and I am hooked. And that is what a great story does and it makes you crave more. You want to know what's going to happen next? It is the same in your own life. When a friend asks you how you've been or what you did over the weekend. You could list everything you did, but that's boring. They want to hear how when you went to dinner, you had a table right next to Rod Stewart. By the way, that did happen. My wife Adrienne can verify that now. I bet you want to hear that story, right? And the same goes in business. As a video storyteller myself, I help businesses capture the stories of their customers with video testimonials and their founders with profile videos using a smartphone. Good to know, but not very interesting. But instead, what if I told you that a client was able to turn a dead deal worth $13,000 into a sale 48 hours later by doing nothing more than emailing a video testimonial? I don't have time to tell you the whole story, but just hearing that little bit I bet piques your interest. Storytelling is a great way to share information. So when you want to get an idea or a point across, whether it's over dinner with family or on a sales call, try using a story to do so. And if you're not able to share that story in person, rather than doing it with words on the page, try using video. You'll find it so much more effective. Thanks for watching. Hope you found this helpful and in the comments, let me know how you're using storytelling in your own life. And please be sure to like and share this post.
