David Vogel says most About Us pages lack a personal profile video of the business owner. He uses oncologist profile videos as an example of how video builds trust and emotional connection with prospects, increasing conversions.
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There's something missing on your About Us page. Do you know what it is? On average, more people visit an About Us page than just about any other page on your website. Yet most business owners are forgetting to include this crucial element. My name is David Vogel. I'm the owner of Remote Video Testimonials where we help businesses build trust and close more sales with video testimonials and profile videos created using our 100% remote video production service. Today is day 11 of my 30 day video challenge. For the entire month of April, I am creating a video a day with the hopes of inspiring you in your life both personally and professionally. People visit your About Us page not only to learn more about your products and services, but you no matter how big your business is, people buy from people. And if you've watched Simon Sinek's TEDx talk, then you know that people don't buy what you do, they buy why you do what you do. What's missing from your About Us page is a video. With video, you give a prospect a chance to meet you and hear you tell the story of your brand in your own voice. If someone can hear you talk about your company and why you do what you do, you are building an emotional connection and trust that makes your prospect more likely to take the next step. At Remote Video Testimonials, we call this a Personal Profile video. As an example, we just interviewed six oncologists to create doctor profile videos. Choosing the right doctor can make all the difference in the outcome, so giving potential patients the opportunity to get to know the doctors increases the chances that a patient will schedule an appointment. I hope you found this information helpful. If you don't have a Personal profile video on your About Us page and would like to learn more, please reach out. Please do me a huge favor and like my Remote Video Testimonials Facebook page. By doing so, you will get access to tips, bonus material, training and special offers. See you tomorrow.
