David Vogel (owner of Remote Video Testimonials) presents a short instructional YouTube video aimed at business owners frustrated by low video engagement. As part of his 30-day video challenge (day 24), he identifies the problem—videos getting virtually no views—and offers three concrete tactics to increase viewers: (1) use a pattern-interrupt at the start (an unexpected object or action to stop scrolling; example: a ball in frame), (2) shoot in an interesting location or with an engaging background (example: pickleball courts instead of his office), and (3) include relevant hashtags when posting on platforms like YouTube, Facebook, and LinkedIn. He closes by encouraging viewers to try these techniques.
Chapters
Are you using video in your business? How would you like to learn three different ways to get more people watching your videos? My name is David Vogel. I'm the owner of Remote Video Testimonials. And besides making video testimonials and profile videos for business, I help business owners learn how to leverage video. Today is day 24 of my 30 day video challenge. For the entire month of April, I'm making a video day to help you both personally and professionally in your life. Now, one of the problems I see with businesses that are making videos is they put them online and then no one is engaging, no one is viewing them. The views on their YouTube channel are like 0, 1 or 2 and they're putting all this energy and effort into their videos. So today I want to share with you three different ways that you can get more engagement in your videos. Get more people seeing your videos and making that investment of time and energy in video worth it. So number one is something. I did this today. Today I'm here at pickleball. I'm out playing pickleball for the first time in six months and I did what's called a pattern interrupt. At the beginning of the video, I put this ball in the frame to try to get your attention. Hopefully it did. And you're watching this video. So try to think of ways that at the very beginning of your video, you can do something that's going to catch someone's attention. So as they're scrolling through their news feed, they stop and they watch your video. Number two is choose an interesting location Today. This morning I played a couple hours of pickleball and I came here to the courts and I said, you know, instead of shooting these videos here, well, typically in my office, I thought I'd come here and get one while I was here. So use an interesting location, have an interesting background. Behind you is also a great way to catch someone's attention. Number three is use hashtags whenever you post your videos. Whether you're posting them on YouTube, on Facebook, on LinkedIn, put hashtags that are going to get more reach for those people who are looking for that subject matter you're talking about. I hope you found this helpful. Go out there and shoot some video today and find an interesting location. Try to find a pattern interrupt and don't forget to use hashtags. Thanks for watching and I will see you tomorrow.
