Roderick Jefferson discusses Sales 3.0, an Amazon bestseller on go-to-market strategy, and a new workbook with templates and AI prompts to boost revenue. He also offers keynotes on using AI for productivity and one called Stroke of Success about his recovery from a near-fatal stroke.
Questions this video answers
Sales 3.0 (blueprint to enablement excellence) and a companion workbook (interactive templates and exercises).
"learn anywhere, achieve everywhere".
RoderickJefferson.com (pre-sale list and website contact).
1) Leveraging AI to drive productivity and revenue; 2) "Stroke of Success" — a resiliency keynote based on his near-fatal stroke.
Yes — Jefferson states Sales 3.0 has become an Amazon bestseller.
Chapters
Hi, my name is Gerhard Schwartner and welcome to Selling Power tv. Today we have a very special guest, my friend Roderick Jefferson, and he is the author of an amazing book, sales enablement 3.0. Welcome, Roderick.
Gerhard, thanks for having me on. I am truly honored to be here with you.
Over your right shoulder, you have actually two books. What is the second one?
The second one is actually based on the first and the first was sales 3.0, which was what I call the blueprint to enablement excellence. It was initially built for folks that were either moving into enablement or folks that were a part of it. But as it has grown, I realize it's more of a go to market book across the entire span where sales marketing, product marketing, HR engineering, it touches on all of those pieces on how do you communicate clearly, how do you collaborate more and more, and then how do you orchestrate in a fashion that is scalable and repeatable. And I am blessed to say the book's done very well. It's become an Amazon bestseller now. And because it's done so well, I had an enormous amount of ass. For a companion workbook. They're looking for a step by step guide around how to build a strong go to market enablement program. So in the book, what I did was I took it in the same flow as the initial book, but I added some extras in it and that was some tools, some templates, some exercises. I'll give you an example, I'll give you an exercise and then I allow you in an interactive format to actually adjust it so that it works for you and your company.
You can go now to the workbook and pull out those templates and make your organization learn faster and get better results.
And then as you continue to grow and iterate, you now have a tool that will grow with you as your company and your organization grows as well.
What is the most requested template right now?
It's actually a bonus piece that I've added into the book and it's literally how do you leverage AI to drive productivity and increase revenue? More importantly, I give you specific prompts as well. Whether it be for sales leadership or it's for content management. These are things that you can actually go put into practical application today that will now help increase the productivity of your team as well as increase revenue.
You also created a new logo that's in between the two books. What does the logo say?
The logo says, learn anywhere, achieve everywhere. However you are consuming your content, never stop learning and don't confine yourself to doing it. The way we used to do that.
Really encapsulates a mindset that is focused on growing revenues and growing your knowledge and skill space to a level where you can outperform the competition.
And that is the key. But I think there's another component here and that is because whether you're a C level executive, mid level manager or you're an ic, there's something to be learned cross functionally from all of those that can make all of the others bigger, faster and stronger.
If you haven't gotten the book yet, get it now on Amazon with that one.
I'd prefer for both of these go directly to my website@roderick jefferson.com in regards to the new workbook, I actually have a pre sale list that started also on my website@roderickjefferson.com so you can go to both and you will be the first person to find out via email. And there's also going to be a special thank you that'll be added in that you'll get that no one else will get beyond that pre sale piece.
Do you give keynotes as well?
I do. Whether it be your conference, your sales kickoff, your mid year summit. I'll come in and talk about one of two things. Either A, which is a part of the book which is leveraging AI to drive productivity and revenue, or I've got something that I call Stroke of Success which is based upon a near fatal stroke that I had that's actually focused on resiliency, grit, determination and what it takes to to do that. But more importantly for those leaders, how my rise to success almost killed me and how I can help you not following those same footsteps.
I recommend if you need an outstanding keynote speaker, head over to Rodrifferson.com and get on this schedule.
Thank you so much Gearhart. That means the world coming from you.
