Prompts That Sell: How to Use AI for LinkedIn, Objection Handling, and Pre-Call Prep That Drives Rev

Bryn is the CEO and LinkedIn Whisperer, CEO of Social Sales Link. And what I love about Bryn is she's very methodical, practice, practical, precise, and you get 100% value for every minute you listen to Bren. Take it away.

Thank you so much. I'm very excited to be here, Gerhardt. And I'm so excited to be really talking about prompts. I am Bryn. And the biggest question I get is, can I get a copy of this deck? And the answer is yes. You can go to socialsaleslink.com sales3o all lowercase and you could get a copy of the deck and Gerhardt or Stephanie or Carrie, maybe you can add that link. Socialsaleslink.com sales 3o in the chat. This program is based on the crispy framework from our book Prompt Writing Made Easy. The whole goal of the Crispy framework and we're going to go through this, is to make prompt writing not only simple, but for the result to be in your authentic voice. So that's what we're going to take you through today. So let's go through. What does crispy stand for? C is context. This is as simple as it gets. What do you want AI to do? I want a blog post. I want an email drip. I want a comment for, for a LinkedIn post. I want content for a curated piece of content, whatever that might be. That's the content context. Excuse me, the context is what do we want AI to deliver? And by the way, it could be a spreadsheet or, or it could be content for a newsletter, right? It could be anything. But that's what goes here, the context, that's C. Next is role. Who do you want AI to be? Now you could say, I want AI to be Brene Brown. But if you say I want AI to be Brene Brown, then every third word will be empathy or courage. And that's probably not sounding like you. So if you want the brilliance of Brene Brown or Neil Patel in marketing or Gerhard Schwentner in sales and Mindset in sales, right, you would say, I want uai, I want to be Gerhard, and I want you to interview me and write in my voice. So then we're getting the.

AI version of that expert that we wanted to be. But instead of saying right to like Gerhard, I want Gerhard to interview me. And every one of you could have that happen when you use it in AI. So that's role. So context, role, inspiration. This is where you just rant everything that you want your audience to feel and know the tone.

The intent, the strategic message I put in here. I want to create compelling aha moments. Like all of that stuff could be under inspiration.

Scope. This brings it in and scope could be, you know, I want this to be a three email drip with no more than 200 characters or 500 characters in each email. I want a checklist that has 10 points.

I want a deep dive or a high level summary. And if it's a LinkedIn post, we want to make sure that we're using the, the, the parameters around that. Right? So LinkedIn post max is added 2000 characters. That's still too long. But maybe I want a sales call script that's has, you know, that is, you know, under 60 seconds for voicemail, whatever that might be. The 60 seconds needs to be part of that scope. This is where the magic starts to happen. And this is what a lot of people miss, which is prohibition. So it was context. C R is role, inspiration, scope, prohibitions, everything you don't want AI to do. So don't give me any content that would get flagged by an AI detector, including words like foster or delve, or starting paragraphs with prepositional phrases or using EM dashes. Those are the, the absolute giveaways that AI was used.

And you this is our secret. AskSSL AI is our platform we're going to use today, chat GPT because that's what everyone has available. But all of our prompts are built into Ask ssl. And the major secret that we're giving you today is ask me all the questions you need to complete this task and my voice or my perspective, one at a time. And if you take nothing else away from my training today, it's this line at the end of every single one of your prompts. When you tell AI to interview me to ask me all the questions you need, one at a time.

It goes from writing the content to being the ghost writer of your content. And there's a big difference in that output. And you want one at a time. Otherwise it'll give you five, seven, ten questions that you have to go back and answer, but they don't work off of each other when they give you a list of questions to answer. When you do one at a time based on your answer, the next question will arise. And it might be different every time you use this prompt. And that's the magic of this interview. You can take it in different directions, but by having that prompt in the crispy format, you have a consistency in voice and then you have the tailored customization of the interview Each time. Okay. So I. We have very little time and I'm going to go through some of the props. The first one, these are prompts that sell. So referral request. So I'm going to share a quick little trick. And you can do this right now on your computer if you wanted to. You do have this prompt available to you, but one of the magic things is we can take a screenshot of that prompt. Why do I want to do this? Well, I can go in. And by the way, you could take. If you are at a live event, you can take screenshots. When I was at sales 3.0 in Vegas, I was taking pictures of all of the amazing slideshows and then getting all the texts. I didn't have to take notes. It was amazing. Okay. And I still go back to them because they were so valuable. So now I'm going to go in, I'm going to bring in that screenshot of that text and I'm going to say, run.

Sorry, Run prompt. So what am I running? I'm literally running for referrals. I want to ask a satisfied client for insights around their LinkedIn connections. Oops. So here I go. Run prompt. And it is now going to interview me. You can even say if you wanted the text for the prompt. You could say text. So do you already have the list of names from LinkedIn or do you want me to draft a message that request requests your clients to review? And I will say, draft message.

Right. So, hi, client. I noticed you're connected to a few professionals I'll be reaching out to. Since you've had a front row seat to the work we've done together, I'd really value your perspective. Would you be open to taking a quick look at a list and sharing any thoughts you have? Any thoughts on who you know well or think might be a good fit for what we offer. No pressure, just looking for a bit of context before I reach out. Let me know what's easiest. Happy to send the list over or hop on a quick zoom call. Pretty cool, right? So simple. Now, what I didn't do, and this is perfect, I did not say no EM dashes. So in prohibitions, I forgot to say no EM dashes. And so that this is a perfect situation where I'm like, right, So I can go back and I'll say no EM dashes. And it will rewrite it without the EM dashes. So. And then it would say, would you like me to draft a message your client can use to introduce you to the people you know yes.

So it knows me. Right. But if it didn't know me. If it knows, it'll write this as I'd like to introduce you to Bryn Tillman because chat knows me. Chat knows you. Right. So she's helped our team get much more out of LinkedIn, especially when it comes to building real conversations with real people. It's been a great experience. Bryn may be reaching out to you and you know, so directly. Here's her information. Would you like a shorter in version a message for LinkedIn, see how it walks you through. And I could say, actually.

Can you add in a client success story to this message? Notice I'm not telling it what the success story is. Oh.

So. Oh, it's pulling from my success stories. But I could say interview me on the success story.

Great. So step by step, which client or team am I highlighting? So if this were a client, I want to introduce you to Bryn Tillman. I can, I can throw in their success story and I could say.

Got three new clients from training in two weeks. Okay, whatever it is. And then it'll build it. It'll say, so now it's going to ask me some more questions and take me through it. But notice how important it is to say, ask me if I want. Oh, this is. Asked me if I want to send a list or I'd like to request a zoom call. Notice how it brought all of those questions in.

Okay, prompt number two. Pre call planning. I'm going to go ahead and I'm going to grab the text. I'm now going to add it from my desktop.

And I can say run prompt. Typically I would have started a new chat so it doesn't get confused. So.

Okay, so I'm going to do it again because it did get confused. All right, so I'm going to come in. Run prompt, add photos from file.

Wrong prompt.

And now. Right, so who is the prospect you're meeting with? Please share their LinkedIn profile link and their website. So let's have some fun and let's go to Gerhard.

I'm gonna bring in. All I need to do is share his LinkedIn profile link.

And will share.

Sales. Yep, I'll do the Sales 3 conference.

Paste that in.

And now I am going to get. So what is your goal? Partnership, let's say.

And collaboration. Now, if this is a prospect, you might say something else. So what type it goes into the collaboration. Speaking. Co hosting. Let's do co hosting. A LinkedIn mastermind. AI mastermind. I love that.

Right. And so what do you already know about Gerhard's audience, they are hungry for sales insights and love learning. Okay, great unique angle. Right. So.

Just warm market.

Trust based selling.

And then it's going to come through here. What kind of outcome would make this call good for you? Yes to class.

Now it's going to go and it's going to write this.

So if this were a pre call planning for. Right. So this is a high stake sales call with someone.

If it were your prospect it would have walked you through and it's taking a little while but wait till you see how fast this is going to give you this pre qual planning. Think about how long it takes you typically to do your research. So goal. Right. Swat Strengths, weaknesses, opportunities and threats. Key insights. Gerhardt's reputation is built on curating practical, forward thinking sales content. His audience is already sold on the importance of evolving with the times. All that good stuff, right. Opening conversation, flow. Gerhard, you work with sales3O. Your work with sales3O has always focused on what's next in sales. I'd love to explore how we could team up. See how it just brought in my goal and everything that Gearhead does. Right. Credibility. In the last few months I've been running a series of how to do this. You know this is. What would you think of this angle in your community? If it makes sense to explore further, would you be open to hosting a short form masterclass with me? No fluff. Right. So would you like follow up email and it's going to keep asking you questions to get you everything you need on that pre call planning, the next prompt and this will be the last one I review even though there are lots more on the deck that you have are the discovery questions. Oh my gosh, how much do I love my discovery questions. This I'm going to put right into.

This.

Into this thread. Right. Because I'm going to say run prompt and use insights above.

It still may ask me questions because I'm asking it to. Oh it didn't. So this is based on chirp. CHIRP is our framework. Challenge history, impact, risk and priority. That's our discovery. Right. So what are the challenges they're facing? What have they done before? What have they done to try to fix it? What impact is it having on the business? What risk happens if there's no change and is this a priority? So that is our methodology and now I have challenge. What kinds of challenges are you seeing right now when it comes to helping your sales 3o community apply what they've learned when it comes to AI and LinkedIn are your attendees expressing more curiosity or overwhelm? Right. So then this takes me through my discovery process. You have my process. That's true. You put in your discovery questions and it will customize every one of your discovery questions based on your solution and the actual prospect. Think of the time that's going to save you. So we have an overcoming. Objection. Handling. Oh, that's it. I thought I'm going to do it. I thought I had three more. I must have brought it down. That's awesome. So objection. Handling. Let's say last one. I love it. We're going to get it in.

So now run prompt using insights above so I don't have to reteach it. Same thread. Right. So all right. So okay. So this is based on. It's too expensive. We're not ready to switch. So I want. We have a very full calendar. Not sure we can fit your class in. I don't know if Gerhardt's going to say that, but let's see. Totally understand. Sales 3o has a pack lineup for a reason. Would it be worth a quick look to see if there's a creative way to plug it in that doesn't require a heavy lift? Are there moments between major events where a short form session like this could add value without competing for attention?

Or.

Or if timing was more flexible, say we offered it as an on demand bonus or tied it to an existing theme. Would that make it easier? Right. Optional reframe. So here's the thing. I know we went through a lot really fast. You have. If you go to socialsaleslink.com sales3o you have access to this.

To the deck where you can use this. And in our last 37 seconds, if there are any questions, I'd love to help.

That was brilliant. Bryn.

I love. I love the example of interviewing yourself, but what I think is probably the most important part for me is that you talk about prohibitions in your prompt.

Yeah.

And that is brilliant because you are going to get content that doesn't sound like AI. And I get so many emails that have been AI generated where.

I hope this finds you well. You know, I know that's AI generated.

Although I have to say, my first book in 2017, all of my paragraphs started with that. So I have to revise everything because I actually used that. But yeah, now you can't. And you can't use delve or Foster or EM dashes. And my son, you, who, who's a publisher, he owns a publishing company, used to use EM dashes all the time and now he's can't anymore.

I know. It's so sad, right? The way that you wrote. If AI is mimicking you, then you have to change it or you don't look authentic. And gehard that I hope this email finds you well was designed because of everything that was fed into it that started like that, right?

That's right. Oh my gosh. So funny. Well, I hope this was helpful.

Absolutely.

You're always practical and relevant and I've learned the most. To be honest with you. I took notes, even though I know I can get the slides. But I want to change the use of my prompts now.

Yay. And all based on our book, Prompt Writing Made Easy.

Yeah.

That my son published, actually. So there you go.

Wonderful. And it's on Amazon?

It is on Amazon. Promptwritingmadeeasy.com and if I could just throw out. If anyone's looking to write a book, give me a call.

I had to do it, Gerhardt. I'm sorry.

You're a proud mom.

I. I am. I'm such a proud mom. Okay.

What's his publishing company?

Generations Inked, llc.

Oh, nice.

Thank you for asking.

Yeah, thank you.

Wonderful. Thanks, guys. Thanks for having me. Have a wonderful rest of the day.