Building a personal brand in a beauty or wellness service industry

You know, they like coming to you. They trust you, and they have an authenticity with you that—I mean, literally, these people are going to be bearing their skin to you. So it can be a very—it can be an intimidating thing if not handled properly, right? So yeah, we want to make sure like your story is super clear. And if that means you coming a little bit more forward about who you are in relation to the community and as a whole, that I don't want to like recruit your kids, but kind of, I mean, to know that they are, that you are like an established member of society, you know, coaching soccer, doing these things, volunteering at school.