A breakdown of how mortgage lenders use fine print and advertising tactics to attract borrowers. The speaker explains why you need to trust a reliable source when comparing mortgage quotes, not just the numbers in the ads.
Fine print of many ads and proposals for mortgage lenders. It'll say the rates, the fees, the points may change. And that's just because it's an unofficial quote. So something we see daily, something we help navigate our clients through, because there are a lot of old school sales tactics that still take place in today's mortgage world. It's no different than a car dealership advertising in the newspaper or putting that billboard up on the side of the highway. You know, it gets people to call in. And part of that's the design. You know, many people are overstaffed because they slowed up during the refi boom and now they need to make the phone ring. And. And this is the result of that. So definitely important to go with somebody you trust.
