Derek McGowan built MacBot, an AI trained on his professional materials to replicate his decision-making. It listens to every call, transcribes in real time, and coaches his loan officers by suggesting his exact phrasing and pointing out missed opportunities.
I've dropped our AI. I call it MacBot. It's read everything. So I'm all about duplicating. My whole idea there is if I can answer each question one last time, that's winning. That's doing something. We have our AI, for example, built into our team texting. And I think the team texting is great because my team members can see what I say in response so they can learn. But then you add AI into that, it remembers everything. It's in our phone systems as well. It'll transcribe the calls. It literally will coach the loan officers on my team and my assistants on how they did on that call live time. It'll say, hey, literally, you, you went left, you should have went right. The client threw this, you know, hurdle out there and this was your rebuttal and it worked.
