A speaker discusses why real estate and loan officers succeed in tough markets by staying positive and knowledgeable. Consumers choose to work with professionals who are optimistic and experienced, not those who broadcast doubt or negativity.
If you put yourself in the consumer's shoes, which we all should do from time to time, are you going to want to go do business with the loan officer or the real estate agent that's like, oh, shit, you know, doom and gloom and it sucks. Or you're going to do business with somebody that's over here, like, no, this is a good market. Here's why I can help you. I've been doing this for 30 years. Like, they're going to gravitate. Anybody would. Naturally, to the person that's positive, it comes in with uplifting facts about it instead of the person like, you know, it oozes out of you. Whether you're enthusiastic about this market or not. I think that's huge.
