A mortgage lender breaks down why a big company's Super Bowl ad costs more than it's worth. McGowan Mortgages offers personalized service at lower rates, without the expensive national campaign overhead.
Who's your pick for the Big D this weekend? No, I'll be rooting for my hometown Kansas City Chiefs, but I'll also be watching the show within the show, which is the commercials. They're at a record high $7 million for a 32nd time slot, almost a quarter million for every second. And you'll probably notice a pretty well known mortgage company advertising like they do every year. But it's important to note that they do this by charging higher rates and fees to their clients. So they may think that consumers want to see their mortgage company on the super bowl commercials. We feel like you should have a personalized experience. We know your mortgage team on a first name basis and we guide you through that home buying process while delivering. For example, I just looked at their website today and we're well over a half percent difference in interest rate when comparing apples to apples on the closing cost. So if you want the fancy advertising and the call center experience where you're just another number, then take a look at the super bowl ad. Call that vendor. But if you're looking for experience, expertise and your best interest rates, reach out to McGowan Mortgages today.
