This is a YouTube video titled "Day 2 of Devin's 7 Days Of Christmas - What We're Doing" created in December 2023. The content features a single speaker, Santa Xander Devin, who presents a training session on building a profitable print-on-demand business model for 2024. The video is part of a seven-day series aimed at teaching viewers how to launch and grow a six-figure online store, focusing on apparel products like hoodies, T-shirts, and accessories. The speaker shares sales success metrics, business strategies, and encourages viewers to follow along daily to build their own business.
Welcome to the second day of Christmas. This is your host, Santa Xander Devin. That's who Santa's been. This whole time, I've been sneaking down your chimney. I am eternal and I live with elves. My wife is as tall as an elf at the very least. Today is our second day of Christmas. 2 of 7. Quick reminder, if you guys missed yesterday's video, from December 25th to December 31st, seven days, we are releasing one video per day, breaking down how to have a profitable store in 2024. The best model to use, what products to sell, how to find products, how to run ads, what to do. Oh, my God. Covering it all. One video per day. Highly digestible. Trying to keep no video over the length of 10 minutes and just giving you what you need to succeed, baby. Yesterday I. I just introduced the idea of the seven days of Christmas. Today is our first actual training video where we're just gonna talk about the model and guys, watch every video over the next seven days and you will have what you need to launch a six figure business in 2024. It's free training, baby. It's a Christmas gift from scup to you, baby. All right, so today we're just revealing the model, what it is we're selling. Some of you might already see this coming, but. But I'm more confident in this model than ever because over the past five or so days, so Thanksgiving, Black Friday, Saturday, Sunday, and Monday. So five days, The Black Friday weekend. Really, the Thanksgiving weekend. Since we started selling on Thanksgiving, we did $871,915.72 in sales over five days. So, yes, I do believe that a business model where you can make almost 900,000, which is just shy of a million in five days, is a pretty damn good model. And it is what Matt and I are gonna recommend to you simply because it's what we do, baby. It's what we live and breathe. We've been doing this for 10 years. So what's the model? I'll do you one. We'll just share the store, baby. Pause. One of our stores, the model is just print on demand. But in 2024, we want people to focus more on hoodies, T shirts, hats, apparel. All right? I mean, realistically, you can do whatever you want, but the big thing that we want everyone to focus on is just print on demand. Why? Margins are good. Okay? High profit margin. It's easy to sell, as opposed to drop. Drop shipping widgets and stuff like that. The audiences are massive. And we'll talk more about that tomorrow, which Audience to choose who to sell to. But the audiences are massive in Print on Demand. You know how big our audience is for pause. It is over 100 million people. You know how big the audience is for a little drop ship sewing gadget from AliExpress. It's like 50,000 people. So what fucking happens when your audience runs out? You stop making money and you have to start over from scratch. Meanwhile, we've been running these stores for years. No sign of slowing down, baby. Millions coming in every single year. It's only getting better. And here's the best part is some imbeciles, no offense, got it in their head that Print on Demand is not the best business model anymore. They're like, oh, I'm gonna do this AI shit. By the way, like, we use AI too, okay? We've been using it a lot to help automate the business. And I'll talk about that in a future video as well. But people are like moving on to this Kindle stuff, this audible stuff. And so there's less people entering the print on demand market. And what I say to that is, fuck yeah, baby, let's go. Stay out of the market. Cheaper ads for us, more customers for us, more money, baby. Except for you, because you're smart and you're gonna listen to what we say because you want the, the best way to make a bunch of money online. And that's why you're watching this video, because you're a genius and you're gonna get it right. So the audience is much bigger. And the way that I'm gonna show you on how to pick audiences tomorrow, you'll see how to get audiences that like, it's impossible for it to ever be saturated. It's impossible for you to ever go through your whole audience. And like, the beauty of Print on Demand is, right, like with the drop shipping widget, once you sell them that little sewing gadget, it's hard to sell them more shit. And then also, as you probably know, what's it called, the, like the products from China suck. So when people get those, they don't come back and shop from you again. Our return customer rate on pause is like 50%. So it's not that high. It's closer to 40%. But that means every 10 customers who buy from us, four of them come back and buy again. You know how much easy it is, how easy it is to print money when people are coming back and buying from you, baby. And anyways, like I was saying, like, once you sell people your drop ship widget, it's hard to sell them more stuff because you've already sold them the widget and most people don't have more widgets to sell. But like with print on demand and like building brands the way we do it, you just make a new shirt, right? Like super easy and then you'd never run out of products to sell and people come back and they spend more money and it's awesome. So there you go. But yeah. So all that being said, I'm trying to have fun with these videos, guys. I want to really entertain you while I teach you. So I hope you're having fun with all my stupid jokes and stuff. But so the model that we're going to go over, very simple. You guys have probably seen it before, but I'm going to break it down for you step by step by step. Hoodies, T shirts, mugs, tumblers, yoga pants, everything. Okay? We got the tees, we got the hoodies, we got accessories, hats, jewelry, stickers, we got all the stuff. All right, and that's what we're going to be focusing on. How you can build a six figure business selling to passionate people. We'll talk about the audiences in tomorrow's video and how you can make a bunch of money doing it. Just like we made $871,915.72 just over the past weekend. So if this is what you want to do, if you want the blueprint to a 6, 7, 8 figure business in 2024, if you want to hang out with me in the seven days of Christmas, then make sure you stick around for tomorrow's video because we'll be getting into how you can pick your audience, how you can decide who, who to sell your products to and how you can make a bunch of money. So let's go. I'll catch you guys in tomorrow's video. How to find your print on demand audience that you can start selling to in 2024. And by the way, implement as we're going along. So tomorrow when I teach you how to find an audience, like go out there and find an audience. If you follow these steps every day as I'm teaching them to you, then at the end of seven days, you'll have a business ready to go and make money. So let's do it, baby. Peace.
