Don't stop when you're so close to winning
11 Dec 2023
Matt shares a coaching call with Gary, who was struggling with his ads but kept going. Gary's breakthrough came from understanding his data correctly, turning a failing campaign into a win.
Matt shares a coaching call with Gary, who was struggling with his ads but kept going. Gary's breakthrough came from understanding his data correctly, turning a failing campaign into a win.
We were on a call with Gary, one of our students. He's now a coach in Incubator. Said Matt, I, I just turned off all my ads. I don't know what to do. Nothing's working. I, I just can't seem to figure this out. Maybe I'm incompetent, maybe I'm not technical enough or maybe I just don't understand the market. All Matt had to say was Gary, you're just looking at the wrong data. Your ads are actually extremely profitable. You're just looking at it incorrectly. And so Gary turned the ad back on and he made over 70,000. He's done well over a hundred thousand dollars in sales now from a single product, from a single piece of advice on a single call with Matt. And you would be surprised at how often that happened. People are so close to getting it but they don't understand enough. They overthink it or they over complicate or they just look at it wrong.
