How To Start Your Print On Demand Business in 20 Minutes - Full Tutorial

What's up, guys? Devin Zander here with my little baron of hell from. Actually, no way. This is a marauder from Doom. In today's video, we are going to be walking you through how you can set up your own print on demand business selling print on demand jewelry in under 25 minutes. And the steps that you should take to take that business to six figures a year. It's a very repeatable, simple process and it shows you just how easy it is and how you can get up in selling today. So this is a private training that I did for our master buy before. Uh, so I did record it like a month and a half ago. So you're seeing it in the public for the first time. I'm going to let you hop into the video right now because I have another intro and all that. So enjoy and make sure you implement this so you can get your business rocking started today. Let my marauder inspire you. These guys are so badass. I'm obsessed with Doom. And yeah, anyways, enjoy the video today, guys. I will see you in next week's video. What's up, guys? Devin Zander here. And today I'm going to show you how you can build a six figure per year e commerce business working just a few hours a day selling these really niche, cool products that not a lot of people are selling and of course, how you can start it today. So real quick, what I'm on right now is just our store's dashboard. It's currently about. No, it's November 30, 2022. It is about noon right now. And We've already done $4,700 in sales so far today. Let's take a look at yesterday.

Boom.

11,000. Let's take a look at this month.

Boom.

$274,000. 30 this month. So what I want to show you is just a quick overview of how I'm doing it, how you can do it, and how you can get started within the next 30 minutes or hour, whatever, you know, as quickly as possible. So first thing first is, what are we selling? We are going to be selling print on demand jewelry. It's just these little jewelry things. And if you're a guy and you're like, I don't want to sell jewelry. All right, cool, Don't. Fine, I'll keep all the money that I'm making for myself and I won't show you how to do it. That's fine. You know, you don't have to do it, but you're missing out on a huge Opportunity to make money in a pretty unsaturated niche. So what's really cool about this jewelry is we're not selling the jewelry itself. All we're doing is selling the message card on the jewelry, and the jewelry justifies the price. Trying to find a good example here. Well, don't worry, because we're about to show you how to find winning jewelry designs. And it doesn't matter. But the idea behind selling this jewelry. Look at all this. Okay, this is embarrassing. All the Satan stuff. I was buying my friend who's a Satanist, a Christmas present, and now you guys can see what I searched. But the idea behind the jewelry is it's like gifts for family members. And the best part about this type of e commerce is it sells all year round. And we have a huge holiday right around the corner, Valentine's Day, which is the perfect opportunity. In fact, last year we had a student, Tiffany, might as well pop her result up on the screen, who started working with us in December. $0 in sales. $0 in sales by Valentine's Day or yeah, Valentine's Day, she was doing $10,000 a day. So really sick way to get started. Make a lot of money. So let's just, for example, search Valentine's Day message card like this. And then see right here, you can see, Boom. This is what we're talking about. This print on demand jewelry. Now we use that company I just showed you, shineon. And what they do is they automatically deliver these. They, they supply the products, they supply the message cards, they supply everything. And in fact, I'm going to show you a little tool that I have that I created, um, that will allow you to create these message cards without hiring a designer, without knowing Photoshop or anything like that. So it's really powerful stuff. But all we do is we create these little message cards. We come to Etsy and just use this search function to find hot sellers. And we can look at what's selling hot just by the amount of, like, review it has. So we can see 4,761 reviews right here. This is to my mom. We have to. My beautiful soulmate. We have to. My girlfriend necklace right here. So what we do is we just come in here and we default. We find these messages that are selling really well. And then we use this neat little tool that I'm going to show you to just recreate the designs with no work at all on your end. So you don't need a designer, you don't need to know Photoshop, you don't even need to know Canva. I swear, canva gets more and more difficult for me every day. I don't know why. Probably because I'm so used to this tool that I'm about to show you. But it's. To my amazing girlfriend. Thank you for loving me Some way to lifetime to find their soulmate. I'm so happy I already found mine. So all we do is we come into this little tool. It's called DFY jewelry. Now, the cool thing about this is everything in here. And you can see we have mother, wife, daughter, friend, mother in law, nurse, doctor, religious, granddaughter, all that different stuff. Everything in here is proven to sell. None of these designs in here. Like, we always test them out first. We make sure they sell well. Then we put them in here and you can just copy. So it's nice and it's easy. And we can do something like this. Like, so, to my gorgeous wife, we can change this to. To my gorgeous girlfriend.

Boom.

Just like we saw here. This says, to my amazing girlfriend. So if we wanted to, we could even change this to be like, oh, gosh, I'm messing everything up. We got this little undo button. To my amazing girlfriend. And then if I had to choose between my loving you and breathing, I would use my last breath to tell you I love you. So what we can do is just like, thank you for loving me. Some wait a lifetime to find their soulmate. So what's this? Thank you for loving me. Some wait a lifetime to find their soulmate. Hold on, let me turn on. Do not disturb. I'm getting some messages. Do not disturb for one hour. Okay. So some wait a lifetime to find their soulmate. I'm so happy I already found mine. So boom. Nice and easy. I'm so happy I already found mine. And we can just move this down so it's love your boyfriend since remember we're selling this. This is to a girlfriend. This is a gift to a girlfriend. And now we can hit jewelry preview to see what looks like in the jewelry preview. We can literally see what it's going to look like in the box with the jewelry. So look at that.

Boom.

To my amazing girlfriend. Thank you for loving me. So look, we already have a product to sell. This only took us like, what, a couple minutes so far. And you've already got a beautiful graphic design based on a proven seller. And remember, when you're looking for a seller and you can do this with all kinds of stuff, I just did Valentine's Day message card, but you can do like message card for son Right. You can do message card for son, you could do message card for dad. There's all kinds of different things you can sell. We just did the Valentine's Day one because Valentine's Day is right around the corner. And our student Tiffany went from zero to $10,000 a day in less than two months. Okay. Because of Valentine's Day. So I figured, boom, this would be the perfect example to show you. So we found a winner. We put it on a message card. Now, I will say this is just for example purposes, but if I were you, I would rewrite this. And there's a free tool you can use called Quill Bot to rewrite these messages. You would just paste it in here and then you could hit, like, paraphrase. So, you know, thank you for loving me. Some people search for their soulmate for a lifetime. I'm very glad to have already located mine.

Boom.

Look at that. We got a unique. Like, we changed it. We're not copying word for word what they said. And you can just paste that in here. Thank you. And you could, like, break this out on a different line if you want. We can move this down. Move this down. Now we can hit show preview. Let's see how it looks.

So, boom.

Look at that. Beautiful. Ready to sell. And all we have to do is hit download. We hit this little download button, save it to our downloads.

Boom.

Now we have a product ready to sell. But we have a huge issue. Where do we sell it? All right, cool. We have two tools that we're going to use. Number one, Shine on. Okay, that is the first tool we're going to be using. So what are we going to do? We're going to hit get started, and we're going to make a quick account here. All right, so what's an email? Let's see. Log into your account. Nope. We're going to register for free. And of course, we got some technical difficulties here. All right, full name, Devin Z. Email. We're going to use, let's see, dcup.net password. We're going to use a fake password. Save. I agree to the terms of service. Continue.

Boom.

Now we have a Shine on account. And this is what we're going to use to start selling. But we need to connect our store. So now the next thing is we could either sell on Etsy or Shopify. Obviously what you saw when you saw our store here. Let's just take a look since we're back over here at like, April 1st up until today, so we can just look at. Oh, God. I Clicked the wrong button. Have to blur all that out. PII. PII. Personally identifiable information. Okay, let's just look at like March 1st up until that's not today. Until today. August 30th. $2 million in sales in the past few months. This is why we use Shopify. There's tons of reasons we use Shopify actually, but it's just much better long term. Etsy you don't get like a ton of control over and you can really grow a buildable, scalable business here on Shopify. In fact, we, our last store before we had this one did $20 million in a single year and then we sold that store for multiple millions of dollars. You cannot do that with things like Etsy, but Shopify makes that possible. So Shopify is definitely the place to be. But what we're going to do is we're just going to start a new store because you are just beginning. So we're going to hit start free trial here in the top, right? Totally free to get started. And what you answer to these literally, it doesn't matter. You can even just hit skip, skip, skip. It doesn't matter. Store name optional. You can hit skip region. United States. It's where I live. And now we have to create a Shopify id. So you could just continue with email. We use that same email and a fake password save create Shopify id. All right. I actually already have an account so it's probably change that. So we can just use matt smartapps.com and now. Okay, continue with email. Matt smart apps.com sorry. Create a Shopify ID.

Boom.

Now it's building our store for us so we can sell online. Shopify.com super easy. They build our store for us and then Shine on is the one that's creating the products for us and they're also going to deliver the products for us when we receive an order. Store super easy. And as you can see, boom. Multimillion dollar per year business. And we only work on this a few hours a day. It is, you know, it's much less work than having a day job. Surprisingly it's not to say it's not work, but I don't need to slave away eight hours a day for a boss, right? I'm just selling on my own store and it's taking a few hours a day doing mostly what I'm showing you here today where we just research. Then we use this to create products and then we put them onto our store. Now I don't have to sign up for accounts on shopify every day because we already have an account. Obviously that's. That's a little different. But now you're going to click that button that we just saw. Now we're on ShineOn's app on the Shopify app store. So we are on Shopify. We're on their app store. And what we're going to want to do is add this app to our store. So we're going to choose our account that we just created, the matt smartapps.com one, and we will install this app on our Shopify store.

Cool.

Now we want to publish a product so we can sell this love not necklace right here. And we're going to upload that image we just made. Remember, we just made this in a few minutes right here based off of a design that we found in a few minutes. Now we continue to product assets. And as you can see, look at this. Now we have a beautiful product ready to sell. How easy is this? And we're selling it for 59.95, 69.95, $79.95, $89.95. Because this is gold. This is real gold. I mean, it's gold finished, but it's gold, you know? And then our. Our cost is only $14 or $20. So that means if we sell this one right here, we're getting $50 profit. If we sell this, we're getting $52 profit. If we sell this, we're getting $57 profit. Every sale. That is so massive because most of the time in E commerce, you'll get like a 30% margin. This is way over 50% margins. The profit margins here are massive. All we have to do is like, to my. To my amazing girlfriend, Perfect Valentine's gift. Just like that. Publish the product. And now, guys, we've only been doing this a few minutes. Just a few minutes ago, we didn't have a business at all. Now we have an online store. We have a product that is selling well. Okay? And now we created a design using this little tool. All we had to do is edit some text. Every design in here is already proven to sell. We don't upload a design that you can edit unless it's already done $10,000 in sales. And we've done all this. I'm looking right now in under 12 minutes. So now we've got this product built, ready to go. What do we do? We hit view in store. Here it is live on a store. We can already sell it and make money. All we have to do is run ads to this page, we got the luxury box.

Boom.

Got all this different stuff. We have a sale to go. What do we do? We hit view in store. Here it is live on a store. We can already sell it and make money. All we have to do is run ads to this page. We got the luxury box boom. Got all this different stuff. We have a sales page for it. Everything's done. Now. There are obviously some edits we can make to the store. I can't cover all that in this video, but I did just want to show you how easy it is to get started and how quickly you can get started. Now the next step is to get customers to this store. So to do that, let's hop over onto Facebook and I will show you how you can run ads to this product. And after that, I'll show you a way that you can work closely with my team and I if you want us to help you do all of this so you can get up and selling as quickly as possible. So right now, let's hop over to Facebook. All right, guys, sorry about that. I had some quick technical difficulties, but we just set up our store, right. We got our product, we built it, we made sure it's a good seller. We signed up for Shineon, we signed up for Shopify. So we got a store. We have Shineon, who's gonna fulfill the products for us if we ever get an order. So what that means is shineon, when you receive an order, Shopify tells them right away, they print that little message card for you. They put the jewelry on it, and they ship it to the customer. You never have to do anything. You saw that base cost. That's what you pay ShineOn for doing that. And you keep the rest as profit, baby. But we got to get people to the store. No point in having a store if there's no people going to it and buying. So the easiest way to do this is Facebook ads. So, as you can see, I have it pulled up. You just go to business.facebook.com. this is how you sign up for an ad account. It's free to sign up, you just click this create account button. I'm not going to walk you through that because it's super boring and it's not like super beneficial for you. It's just like, hey, what's your name? Hey, what's your address? So create an account.

Boom.

Once you've done that and you have an ad account, then it's time to go into your business manager. Okay, so we're going to go into our Business ads manager. Once you have one of those bad boys created, this is kind of what it's going to look like. All right, maybe a little bit overwhelming, but I'm actually in the wrong ad account. That's my other software company. We do SMS marketing. So once you're in your ads manager, it's going to look like this. It might look a little overwhelming, but look, it's all right. You'll get used to it. First thing we want to do, though, is just create an ad so we can start making sales on that product. So we click this create button and what we're going to do is choose sales. Obviously, we want to get sales from our ad, right? And then we click continue. Now, it is so simple to set this up. And that's why I love selling these products. Because usually when you do Facebook ad, the targeting is like super complex. Like, we used to teach and do drop shipping from China and you had to do all these, like, magical things to find the right interest so you could sell your tiny little sewing machine, right? But with this, it's. It's like so easy because you're just targeting percentages of the population. How many people have a girlfriend that they are going to need a gift for on Valentine's Day? And the best part about this is like, sorry, guys, to all my men out there, but men are, like always running a little bit behind. They never get a gift ahead of time. So if you show them that perfect gift with a Facebook ad in their Instagram feed or their Facebook newsfeed, dude, they're going to buy it, you're going to get paid, and then they win because they got their girlfriend a beautiful, thoughtful gift that you help them get. So the name of the campaign doesn't really matter. Just name it whatever you want so you can recognize it. So girlfriend necklace test campaign. We do not have any special ad categories or anything like that. For your daily budget, you could spend like 10 or 20 bucks a day. I would recommend starting out at 20 bucks a day. And now look, this is the amazing, amazing part, okay? Because you don't even need to really target because most men out there who are in a relationship, I mean, you just don't need interests. So obviously we want to choose an age group. You could do 18 to 65, but let's be honest, how many men over that are 65, like, have a girlfriend, you know? So 18 to 55 is a better idea. We can go to show more options here. It's not loading. All right, come on. All right, so What? We can just go detailed targeting right here. Add people who are in a relationship. So we just choose this right here in a relationship as their relationship status. And we want to obviously change the gender to men because this is for girlfriends. Now, you could do girls too, because a lot of, you know, women also date other women. That being said, that is a much smaller pool that is like a very small percentage of the population. It's like a few percentage points. So if you're searching for men in a relationship, then you're much more likely to be targeting men with a girlfriend. And as we can see, the audience size is 5.5 to 6.4 million. And this is only in the US I would recommend testing out in the US to start, but thankfully, Shine on does allow you to target people in other countries as well. Now, there is one step we did skip, which is creating a fan page. But it's very easy. If you just Google literally how to create Facebook fan page, it'll cover it. Like, these are the things that I don't want to walk you through because it's a waste of time. Anybody could teach you how to set up a Facebook fan page. I'm not worried about that basic stuff. I'm worried about showing you how to write ads and how to make money selling these products. Okay, so next we need to choose our image. And what we're going to do is we are going to just download the image. I'm going to go back to our store and download that image real quick. Give me just a moment. So let's see. Sorry, I should have done this ahead of time if I was prepared. But we're just going to go to the store and I'm going to download that image. So save image. Cool. Okay, so now we back. So what we're going to do is select an image. We're going to upload the image of our product that we just made. Now, it's important to show your product image. You don't even. You don't want something that has like a model in it or anything like that. Okay. Because all that matters is the message on the message card. And now we're going to put in the URL of the product page. So when we publish that on our store, you may remember we looked at the product on our store. There was a little URL there. So we're going to want to grab that. Now, look, as you can see, our ad is already coming together. It's already starting to look pretty dang good. Now we need to write a headline so the perfect Valentine's gift for your girl. Pretty cool. So we have the perfect Valentine's gift for your girl. We don't want this call extension. So we can turn that off. Now look, the perfect Valentine's gift for your girl. We want to add some text. We use a method called CIC that is connect, incentivize, call to action. So connect. Need the perfect Valentine's Day gift. All right, and then we're going to do a second line. That first line, connect. So we want to call out what our prospect is looking for. They're looking for a gift for Valentine's Day right now. Use discount code, save 10 for 10% off. So this is incentivizing. Why do they purchase right now? Why should they stop what they're doing right now and purchase our product? So we incentivize and then we call to action. Very simple. Click shop now below to get yours. Boom, just like that. And we hit publish. Now we are serving ads to men in America that are in a relationship, and we're showing them a product that is already proven to sell tons of reviews, probably sold thousands of units. And once someone buys it from our store, we're getting over 50% profit margins. The profit margins were like, whoa, $40 per sale. This audience is 6 million people. If you just sold a thousand of them, right, which is a tiny, tiny fraction of this audience, that right there is $40,000 in profit. Then you have your advertising costs. So maybe we go down to like $30,000 in profit and you don't have to spend a ton of money upfront like you have to do with Amazon fba because they make you buy inventory in bulk, right? That's not fun. You, you're not drop shipping crappy products from China that people off that get you high chargeback rates. And the issue with that too is your business doesn't even last very long. When you saw our store earlier, that store has been going for years. All right, I don't know about you, but when I make an online income, I want it to last month over month over month. I don't want something that's going to make me money for two months. Then I have to go back to my day job. You know what I'm saying? I mean, I'm at the office right now, but I actually work for myself and I enjoy it. So it's a little bit different. No one's telling me what to do, you know what I mean? And I get to hang out and make cool videos and teach you. All right? So the video kind of went into talking about the mastermind right here. So I, you know, paused the recording and stuff because none of that's relevant to you. If you want access to the DFY jewelry software I talked about in the video, there's a link in the description. Other than that, I hope you guys enjoyed the video. Make sure you, like, comment, subscribe, and see you guys next week. Peace. And Marauder says peace. Let's go. See ya, everybody.