Our "Million Dollar Hack" Revealed - FDDTC #25

You get really rich. You do, you just get rich. And you get a lot richer by solving other people's problems than you do by worrying about how can you enrich yourself and how can you get rich. Obviously, we don't go out and solve other people's problems all the time just because we're like these super altruistic, nice people. We do it because we want to get rich, right? But you have to prioritize solving other people's problems first. That needs to be what you do, okay? And then once you got that rocking, guess what? Because people love your products, because you are solving their problem, and we'll talk. A lot of people in E Commerce will be like, well, I sell apparel, I sell shine on jewelry. How am I solving people's problems? I'll tell you, okay, it's really simple, actually. But that's why we exist, to solve problems. And if you get that, you will realize that you've been playing on hard mode this entire time. Because when you operate in business with the sole goal or the first goal, where it's just about you and empowering yourself and getting yourself money, that's. That's hard mode. It's hard to succeed because you don't get repeat customers. You don't get word of mouth, Right? And those are things that make business so much easier because those word of mouth compounds. One person tells two people, those two people tell four people, those four people tell eight people, they tell 16 people. If you scale your ad spend, it does not compound like that. You have a cost per acquisition. It could be 30 bucks. Okay? So you spend 60 bucks, you get two customers, you spend 120 bucks, you get four customers. But there's no compounding effect. It's not like if you spend 30, you get 1, you spend 60, you get fucking 3, you spend 120, you get 6. No, you still only have. I can't remember what the cost per acquisition. I said four or whatever, right? Like, and in fact, the way it really works with ad spend is the more money you spend, the more expensive your cost per acquisition gets. Obviously, you're not going to reach that at that small of a scale where you're only spending a couple hundred bucks a day. But once you start spending thousands, tens of thousands of dollars a day, you know your cost per acquisition goes up. And that's why it's so important to put the customer first, because then you can get repeat business. Right now, one of our stores has almost 50% repeat customer rate. That means one out of every two people who purchase from us, they come back and they buy more shit. And guess what? They tell their friends too. You know how I know? Because our social media following exploded on those stores. Check it out for yourself. Paws.com P A W Z.com, go look at the social media followings. Millions of followers across all of the varied accounts. TikTok and Instagram. Go look. And it's because we create products that solve people's problems that people love, okay? And then there's other things that go into that too, like branding and values and having a mission that creates customer and brand loyalty. But the biggest thing is just starting off with solving people's problems and focusing on that instead of focusing on how can you serve yourself. And when you do that, your life will become so much easier. It will become easier to sell products, will be easier to make good products, It'll be less stressful. You'll have happier customers you won't be worried about. So, like, I always worry about people, like, how do I handle refund requests? Like, you know, new store owners, they're asking me that and I'm like, dude, why the fuck, why do you think you're going to get refund requests? Are you creating shitty products? Like, do you feel like you're scamming people or something? Why are you so concerned with getting refund requests? And of course refund requests, I mean, they're going to happen, it's going to happen regardless. But for this to be like that front of mind thought where that's all they can focus on is how do I do returns and refund requests? Like, it shows me where your head's at, you know, that you're thinking about yourself and not the customer. Because if you're thinking about the customer, you wouldn't be worried about refund requests. I mean, you would, but you'd be worried about them for different reasons, like, oh fuck, why don't they like my product instead of like, oh God, how am I going to handle it? And why do I have to give them back their money? You see how different that is? And when you change this frame, your life changes. So, you know, we, I truly believe in our e commerce businesses. We solve serious problems for our store owner, for our. Sorry, for our customers, right? And you know, all we do is sell apparel. We sell T shirts, mugs, hats, tumblers, leggings, jewelry, products, shine on products, posters, things like that. And it's like, well, Devin, how is that solving people's problems? It's like, it's easy, dude. We'll start with the shine on jewelry, because that one's super easy. Okay, let's just go. We'll go through two niches, right? There's two shine on niches that are evergreen, which are anniversaries, right? People have anniversaries every day and then apology necklaces because people are fucking up and have to apologize to their spouse every day, too. So with anniversaries, how are you solving someone's problem? Well, it's easy. There's a guy out there who wants to express how much he loves his wife. He can't figure out the words to say. He really wants her to know how much he loves her, but he just can't figure out the right words. Boom. That's where your shine on necklace comes in. You're solving a problem for him. You're giving him those words in a beautiful message card with a nice piece of jewel, because people are fucking up and have to apologize to their spouse every day, too. So with anniversaries, how are you solving someone's problem? Well, it's easy. There's a guy out there who wants to express how much he loves his wife. He can't figure out the words to say. He really wants her to know how much he loves her, but he just can't figure out the right words. Boom. That's where your shine on Neches comes in. You're solving a problem for him. You're giving him those words in a beautiful message card with a nice piece of jewelry on it that will make his wife tear up and be happy with joy. That is an unbelievable feeling when a man gives his wife something and it is so happy that he brings her to tears and she says, I love you, and then they go have some nice sex that night. You know what I'm saying? That's a problem, and you're solving it. Anniversary or so that's anniversary. The I'm sorry thing, guys. Same thing every single day. There's some dude out there who did something wrong and he needs to apologize to his wife. He's scrolling through Facebook and he finds this message that you put on a card that perfectly embodies the words that he wants to express to his wife, but he couldn't figure out how. There it was in the newsfeed. You bought it. He gave it to his wife. They make up, they kiss, they have sex again. So you're just bringing people together. You're creating love. That is one of the most powerful things that we could do as humans. And you're. You're allowing people to have that. That is how you're solving people's problems. And if you focus on that first, how can you create those feelings? How can you create those moments? You get rich. You focus on, how can I make myself rich? It's a lot fucking. It's just harder. We have to put others first, and then we get rewarded. So with selling the T shirts and stuff like that, people want to express themselves. People.