The speaker argues that e-commerce sellers waste time chasing volume when they should focus on a few strong products instead. Many products can win, but spreading yourself thin across dozens of SKUs kills your margins and your ability to actually market anything well.
Yes, people focus too much on quantity and not enough on quality, believe it or not. And yes, this is a bit of a spray and pray approach that people have. But here's the thing. Most products are winners. If you see something selling well on AliExpress, or if you have a print on demand product that you see selling well elsewhere, it's probably a winner. Most of these products are winners. It's like not rocket science. People think it is, but it's not. The issue though, is is that people try to do too much on almost. You need to stop focusing on having hundreds of products, and you need to focus on having a few really good ones.
