In this solo talk, Donna Brown emphasizes that intention is a critical yet often overlooked element for entrepreneurs. She explains that when starting a business, founders usually have a clear vision of the value they want to deliver and the lifestyle they seek, but daily operational pressures—such as client volume, timing issues, and stress—can cause them to lose sight of that original purpose. Brown likens intention to a mother’s cooking made with love, suggesting that intention adds a “color” to every action. She advises entrepreneurs to pause before each task—whether writing an email, creating a course, or publishing a blog post—and consciously reconnect with their core intention: the why behind the work and the impact they hope to have on their audience. By doing so, she argues, the quality of communication, products, and services improves, leading to more inspired, supported, and satisfied clients.
Chapters
There's something that a lot of entrepreneurs talk about very little and I think makes a huge difference in everything we do, and that's intention. So quite often when we start our businesses, we have a very clear idea of what we want to bring to the world, what our message is, what we feel our special gifts are and how we feel that will meet some other need that someone else has in that perfect match. And so our intention is to do something positive for somebody else and to create a certain lifestyle for ourselves, obviously, as well. And that's one thing, but often then we get caught up in the day-to-day of running your business, the details, Maybe putting yourself to the test or being a little bit stressed out about things. Maybe the timing isn't quite right or you are trying to rush to finish things or you have too many clients or too few clients. But there's something that we should keep in mind no matter what we do and that is what is our intention. So it provides a color to everything. If we're— we always talk about our mom's recipe for whatever is the best. Why? Because she made it with love. There isn't anybody that doesn't say that about their mom's cooking, or very few people, let's put it that way. So usually what your mom has made with you, why is it so for you? Why is it so special? Because it's made with love and it's made with intention. And so if you can bring this intention to all your actions in your business, just before you start your day, before you write an email, before you create a course, who— what am I trying to do? But not just in that sort of very conventional I'm trying to teach them ABC or that they can learn skill XYZ. That doesn't really matter. What it is is that you hope that by spreading this information or giving this service or writing that email or writing the newsletter or the blog post, whatever it is that you're doing, that the people who receive it will be inspired, that they'll learn, that they'll be comforted or supported, whatever it is that It depends on the business that you have obviously and what your goal is for that action. But if you can just bring yourself back to that just for a moment, even just for a few seconds before you start on a new task, it will change everything you do. So when you start your day or start a new thing, a new project, just go back to your intention and to why you're doing it, what it means to you and what it will mean to the people that you're serving.
