In this solo talk, Donna Brown explains that intention acts as an invisible motor behind all business and personal actions. She shares a personal anecdote from her daytime TV cooking show in Italy, where she began meditating on a clear intention to nourish viewers before filming. That episode, recorded after she had extra time to focus on her intention, achieved the highest ratings the program had ever seen. Observing this pattern, she noticed that whenever she could pause and set a purposeful intention, her segments performed better. Donna argues that the same practice can be applied to everyday business tasks—writing emails, creating ads, launching courses, or interacting with clients—by first clarifying the benefit intended for the recipient. She suggests that this focused intention not only improves immediate outcomes but also creates a ripple effect, influencing the broader network of people the client interacts with. The talk concludes with a call to action for listeners to consciously set intentions in their work and observe the resulting positive changes.
Chapters
There's something that colors everything we do, whether in our business or in our private life, and that's intention. And if we can focus a little bit more on the intention that we bring to our business and to the different activities that we have in our business, it will for sure reflect itself in the results. So if we were to think about something really, really simple like your mom's home cooking and they'll say, oh, nobody makes brownies like my mother, or nobody makes whatever dish like my mom does. It's also because whether the flavor is actually sort of better or worse than others is very subjective. But what really you mean by that is she puts so much love into it that you can taste it. And this is what intention is. Mm-hmm. And when you're putting love and care and support and and service into your business and into your actions, whether it's an email or a newsletter, things change drastically. I have a really sort of personal story about that. I did a lot of daytime television in Italy, and this one program was— I was doing show cooking. And although that may seem very simple and something very short, what was really interesting what happened to it, I decided that I would try and make something more of it than what it What it might have looked like. I would get up on the set and I would, you know, show how to make a recipe and the recipe would be provided to the audience live and recorded, right? But I decided before that I would do a meditation on my intention. So my intention was that the people who watched this episode or that segment of the program, that they would receive nourishment, that they would feel— That they would feel nourished. as if they had been taken care of, no matter, no matter whether that had anything to do with the dish or not, that they would feel this intention of love and care and nourishment, and that they would be inspired to do the same for themselves and for other people, their family, their friends, whoever, and that anybody who watched the program or who was involved in the program directly or indirectly would receive these benefits. And what's really interesting is that Timing on a TV program, for anybody who's done it, can be varied. So you can be really early, you can be running late. It's generally late. And then there's so there are lots of waiting times. So when I had more time to focus on them, this meditation and this intention of what I meant and offering this to the to the public and thinking this is why I'm doing this. I'm doing this so that you can be inspired to do something. similar, the same or similar for your family, but the spirit of it was the same. So after one of the episodes where they were particularly late and I had an extra amount of time to do this process, the next time I came in, everybody was all excited and I was treated even more nicely than I usually was. And they were really, really good to me. I thought, what's going on? So I asked the The author, you know, what's going on? What's happened with this? He says, your— that segment had the highest ratings of any segment of the program since it's been on air. I do not believe that's casual. And I noticed that I then started to follow this and I made a specific effort to notice the differences when I was late, when I was a little bit less connected, when I didn't have that time to really focus on what it is I was doing and what it was I was offering to the public. They would always do well, so I'm pretty lucky for that, and it was tons of fun. But the ones where I could take that extra time was when there were huge results. So just think of what that would mean to you and your business if every time you were to write an email to a difficult client, or even to a new client, or even— it doesn't matter whether they're difficult or not, or even if they're your favorite client— or a Facebook ad, or a Facebook post, or creating a new course, take just a few moments to figure out what your intention is. What benefits do you hope that the other person will receive or the other people will receive from this? And I'm sure you'll see a difference in your business. So intention is sort of like this invisible motor, this invisible foundation of everything we do. So please take the time, focus on why you're doing what you're doing. And what benefits you wish to receive from it and which benefits you hope your clients receive from it. And the people, of course, if you affect one client and they're different with their family or in their own business, think of how many people are affected by that. Countless. So try it out. Use your intention and let me know. Thank you, Donna.
