29 Sept 2020 · 12 min
Donny Raus talks about why success isn't overnight, drawing on his coffee company and podcasting work. He pushes back on the myth that big wins happen fast, and shares how managing expectations and enjoying the process actually matters more than chasing the finish line.
Hi, guys. My name is Donny Rouse, and you are listening to the podcast One Life Overnight Success. You ever wonder how people become successful overnight? Here's the truth. They don't. You're just not seeing the thousands of hours that they're putting into it. The only thing you're witnessing is the result of that work. See, if there is anything I want I've come to understand as a result of my journey, both in my coffee company and now in this podcast, is that the success is the journey, because the journey you take keeps making these micro adjustments. And in that journey, the concept just becomes more refined as you become more aware of those. The things you like, the things you don't like, the things you want to tweak to make it your own. And the reason I bring this up. So I was talking with a friend of mine, my friend Hubert, who has an ambitious goal of starting a hedge fund. Well, I mean, not necessarily ambitious, but his thought process, his expectations were a little bit out of whack. So Hubert had been trading for, I think, about maybe two years. So this is where he's into his third year. So we had spoken. I called him up and said, hey, do you want to grab a drink? And he was all for it, which he had been pretty much, like, face down, studying and just working on his business, working on getting traders underneath him, training them. And he obliged to come out for a drink, which I was actually really surprised because I hadn't seen him in a while. When we were out, he told me, he's like, yeah, I've just been feeling stress. I've been feeling. I've been feeling down. I was like, well, tell me more. Why have you been feeling down? And he's like, yeah, it's not happening as fast as I want it to be. I laughed. I'm like, what the hell? What are you talking about? You're trying to build a hedge fund. You just learned how to trade two years ago. And not to put time limits on anything, right? Because, like, I mean, you could. You could. You could kind of, like, compress learning and learn very fast. But he was being extremely hard on himself. And when I. When I said that, he kind of like, you know, he took, you know, he kind of, like, jarred himself a little bit. And I could point to, like, the great minds like Ray Dalia. I mean, Bridgewater wasn't made overnight. I mean, I remember hearing stories about Ray Dalia being, like, a golf caddy and talking to people. So this knowledge is something that you accumulate after years of Focus. And he was beating himself up for not building a hedge fund in a matter in a period of three years. I mean, so I laughed at it. And I think he felt a little lighter after that because he just realized that this is all part of the process. I mean, this is the journey you're on. And the thing is to enjoy that process. I was talking with another friend of mine, my friend Rico. Rico has a deli, and we were talking about just kind of like the journey life. He had been working in the food service industry for a very long time, and as a result of that, he was like, he thought about giving up being in the food industry and going into something else, maybe like health and fitness. But then he had this epiphany. He said, you know what? I thought about it. And I was like, well, why am I stopping this? I mean, I enjoy it. It's something that comes extremely easy to me. And now he finds purpose in it because it's a trap that we fall into a lot, is that we get so good at something that we take it for granted, and we don't give ourselves the credit to say, this is the journey I had to take to get from point A to B. But now that I'm in, you know, it doesn't seem like that big of a deal because doesn't everybody have this knowledge? No, they don't. Especially when you've put decades or years or decades of your life into something you possess a knowledge so great that other people are starting out can't even fathom. I mean, but the thing is, we're so in it that we're blind to the progress that we've made until other people make us aware of it, or if we just stop ourselves and we look at it and say, you know, well, you know, where was I 10 years ago? If I look at my journey in espresso, where was I 10 years ago? Oh, my. 10 years ago. Like, I remember, like, my understanding, my questions were so basic. And the journey from, you know, then till now has been, like, astronomical. It also brings light the story of doing this podcast, for example. My goal for this podcast is to get a million downloads a month. Am I near that? Not even close. But I am on my first year of doing this podcast, and, you know, I could beat myself up over numbers, but I could also celebrate the successes I've had in this. I've put out more than an episode a week. If you look at the amount of episodes I have out, and I'm still not at a year. I have like, two more months to make it a year. And I've been showing up consistently, giving my best to it. Now there's tweaks along the way. There's different things I could do to market. But I was watching something on YouTube, and I was watching this guy who has a podcast, and he gets, like, one of his podcasts, like, 1.1 million views or downloads a month, and the other one is, like, just under a million. So where he's where I want to be, and I'm looking at it, and as I'm watching this video, he's giving tips on things you can do to market it, collaborations. And then he says, well, yeah, I've been doing this for, like. I think he had been doing it for, like, seven years. I think the first podcast he did was, like, seven years. I'm. I'm blanking on the name. Otherwise I would mention it here. I'm like, seven years. It took them to get to that point. Why am I beating myself? Or I wasn't really beating myself up. Yeah, all right, fine. Kind of was, but why am I beating myself up? Because I'm not, you know, like, I'm not hitting a million followers in, like, the first year or something like that. You know, it was ludicrous. So, in closing, like, success isn't overnight. It takes time. It takes drive. It takes immense focus on what it is you want, and more than anything, enjoy the process. And I hope if there is something that you're doing where you feel like you're not where you want to be, and you're being really hard on yourself, that you're in an area that you enjoy, and that you could take a step back and be like, all right, well, how can I enjoy this? That's the key question is, how can I enjoy this? If you are fixated on that end goal and that end goal, there's no enjoyment in it. What are you doing? You're waiting for this cash out or this payoff of achieving this thing, which may never come. I mean, I believe that we can do anything we put our minds to, but why make it treasure us along the way? Do something, or at least create it so that it brings you joy. I mean, this podcast, I enjoy doing this. I enjoy being on here. I enjoy sharing my experiences. I like. You know, I like broadcasting stuff. It just. It makes me smile. So. And I. And I hope and know that people get value out there because they comment on this. That makes me feel good. So if I'm going to leave you with your homework as I do. With every single episode. What are you beating yourself up for? Or what are you down about? Because it's not happening fast enough. Look at your expectations. What are your expectations for this goal, this experience, whatever it may be? How does that compare to reality? Looking at the example I just gave you, I was being hard on myself for not having a million followers or anywhere close to that in my first year. But I've only been doing my first year. And the reality of the fact is that people have been doing it for almost a decade, and they have a million followers. People have celebrity status, and they. They've built that notoriety, that personal brand, and as a result of that, they have the million followers, right? So realistically, I was being unfair to myself. So how do your expectations compare to reality? And then look at the time that you're spending in creating this. How does that benefit you? It's easy to be like, oh, well, it doesn't really benefit. Yes, it does, because every step along the way is a tweak. It's a minor adjustment. In a prior podcast, I spoke about my journey in espresso, my journey in coffee. When I was roasting for. I roasted three years before I ever sold a single bag of coffee because I wasn't happy with what I was putting out. So that journey, I wanted to understand every single variable and how it impacted the roast. And as a result of that, now I could take a coffee, I could roast it, cup it, and know what needs to be tweaked. I could have beat myself. I was hard on. I mean, I was hard on myself when this was going on. I was pissed. But, you know, but that pushed me forward. And the same thing with my understanding of espresso. I was always like, why does this shot taste like shit? You know? And I kept going and going, going until my understanding. Now, as a result of having all these setbacks, like, now I have knowledge, like, second to. Second to none. You know, I mean, my knowledge is this. My library in my head is like, I know so much about it that I can make these tweaks now. But it all came as a result of having these hardships, these setbacks, these things going wrong. So those are going to happen. But what I want you to come away with in this is that you don't have to beat yourself up. You can be light about it. You can look at those things, those setbacks, as just a point of learning in your journey, right? So this way you can enjoy the process. You don't have to, you know, beat yourself up but just kind of look at everything with from the frame of curiosity. Well, what can I learn here? Guys? I hope you enjoyed this episode. That is it for today. If you enjoy this, please take a screenshot, share it with your social media, your friends, your family, invite them all to listen to the One Life podcast with Donny Rouse. If you want to send me a message, give me your feedback, your inputs, how this podcast has impacted your day, your life, you can send me a message via Instagram. O N N Y R A U S and lastly, if you enjoy amazing coffee and you love espresso and especially espresso that makes you stop life, be present and just enjoy that moment and it also tastes like coffee ice cream, then try the cold Roman espresso. I promise you it is second to none. There's nothing you'll ever try that is like it. God bless guys. Thank you so much for everything, for listening, for giving your time, for improving yourself. I hope you enjoy this episode and I will see you again next week.
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