Mind Shift 360 – Digital Literacy Program
The document is a comprehensive proposal by Preventia Welfare Foundation for a one‑year, community‑driven digital wellbeing and literacy mission to be delivered through Kerala’s Local Self Government Institutions (LSGIs). It expands Kerala’s existing digital literacy achievements into a second‑generation programme that focuses on digital safety, financial security, responsible social‑media behaviour, digital addiction, and structured digital detox. The proposal outlines a behavioural‑science framework called “Mind Shift 360”, four core pillars (Digital Finance – Awareness & Security; Social Media, Influence & Attention Economy; Digital Addiction & Problematic Use; Digital Detox & Digital‑Life Balance), target groups (children, adolescents, working‑age adults, senior citizens, families), a phased 12‑month implementation plan (pre‑paratory, pilot, district‑wide campaign, intensive community rollout, evaluation), a cascade training model, a dedicated mobile/app platform with privacy‑by‑design principles, a public‑campaign communication strategy, and a detailed set of key performance indicators and expected outcomes. The proposal positions the programme as the logical next step after Kerala’s Digi‑Keralam initiative, moving from digital access and basic literacy to digital safety, wellbeing and responsible digital citizenship.
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Vision & Mission: From Digital Access to Digital Wisdom
Defines the overarching goal of a digitally empowered, financially safe, and psychologically resilient Kerala, and the concrete mission to deliver community‑based, scientifically informed digital wellbeing education.