This is a YouTube video titled "Salesperson or Financial Advisor? #money #personalfinance #wealth #millionaire #finance" containing a monologue or talk discussing the challenges consumers face in distinguishing between salespeople and financial advisors, highlighting industry issues around trust and standards. The content was created on August 16, 2024.
Consumers can't tell the difference between the salespeople and the advisors, and they're trying to figure out what to do with that. But the industry has had so much financial success selling products under the guise of advice, they're making it very, very difficult to, to take that title back for the advisor side of the industry. And so I, like, I have an immense amount of sympathy for the average consumer. I mean, I look at these articles that many good folks put out, like, the 17 questions that you should ask to figure out if your advisor is a good advisor. I'm like, what a crappy process that we make you. 17 questions of multiple people just to figure out who's actually worth trusting in the first place. Like, I think it's an awful state of affairs. There is a difference between advisors and salespeople. Like, there's a legal difference, there's a standards difference, there's a training and education difference, but our industry is not actually discriminating in how those titles work. So unfortunately, a lot of the due diligence for an advisor is just figuring out whether you're actually talking to an advisor or whether you're talking to a salesperson.