A sales coach explains how to handle common objections like "I need to think about it" or "I don't have the money." Objections mean the prospect is interested. Reframe each one around the specific result they said they wanted, and you turn their hesitation into a step toward closing.
So if you're sick and tired of hearing, I need to think about it, I don't have the money, let me talk to my spouse, and watching deal after deal slip through your fingers, then you're in the right place this morning. Objections are not rejections. If they weren't interested, they wouldn't even bother giving you an objection. So when you hear an objection, that's proof that there's a desire. And fear in the same conversation. They're just afraid of the cost, the change, the risk. Stop trying to answer objections and start aligning the objections with the result that the client told you that they wanted.
