🔥 STOP SCROLLING. THIS IS YOUR MOMENT. 🔥You’re Not Lacking Talent—You’re Lacking This One Discipline

Dr. Toby Potter shares how he rebuilt his life after losing everything in 2008 through disciplined daily habits and identity work. He argues talent means nothing without the internal architecture to support it, and promises a 2026 program to replace motivation with concrete systems for wealth and legacy.
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Baby, see, for so long I carried the weight of my past, crippled by burdens like stones on my back. I thought I had fallen too far from your grace. You came and showed me the way when I was lost, soul searching. You're the ground beneath my feet. When I was a blind man, you were the eyes so I could see. When the smoke was rising up, you were the air that I could breathe. You gave me hope, you gave me something to believe. Now I'm alive and born again, rescued from the grave. Mhm. So can't have both? Probably can't. Okay. All right. Good morning. Good morning. As we are bringing people on, we are stoked, excited. This is going to be amazing. Some real quick housekeeping tips. We're going to be giving away several prizes today. Some of these prizes will be life-altering, life-changing. We're going to be doing drawings throughout the presentation. But in order for you to get your name put into the drawing, we got to have a couple of things from you. Number one, most important, camera must be on. I need to see who I'm willing and ready to do business with. No avatars. Number two, we need your name on there so that we can put your name in the drawing. I can't put iPhone in the drawing, I can't put your value in the drawing because there may be multiple of those registered under that name. Therefore, I wouldn't know who to give this amazing amazing life trip around the world gift to. Uh, so turn your cameras on, put your names in there. If your camera is on, your name is there, then the last thing we want you to do is participate. There's gonna be several questions and things going on throughout the presentation. The more you interact, the more you comment The more times your name gets thrown into the jar, we're going to be bringing them out midway through, 2 and 3 and 4 times, drawing those names out. If your name's in there, 10 to 1, your odds are 10 to 1 to win. So camera on, name on, uh, and participation, participation. So, uh, we're about to get started. How we doing on letting people in? Doing good. Looking good. Looking good. Looking good. All right. Again, good morning, everybody. It is December 20th, 2025. I want to start this right here, right now. I'm going to ask a question and I want you to think about it the entire time I'm talking to you about this life-altering process that we're going to present to you. It is December 20th, 2025. We are, what, 6 days away, 5 days away from Christmas. We're really 10 days away from 2025 being done and over. Here's the question I want to propose. Here's the question I want you to ponder upon. And then what are you going to do about it? The question is, did you achieve everything that you wanted to in 2025? Did you hit your goals? Did you accomplish a life-altering situation? Did you excel personally, financially, family-wise? Did you do in 2025 that you set out to do and accomplish? That's just the question. I want you to think about it, ponder upon it, because if you didn't, if you fell short, if you failed miserably, we're here to show you how in 2026 it can be achieved and how we'll ensure a better system, a better plan, better program to give you absolute better results. That is a promise I'm going to make to you. So we just had some new people coming in. I'm going to do some housekeeping real quick. We are giving away amazing gifts throughout this today. You have to do 3 things absolute to get your name in the drawings: have your camera on, have your name on the screen and then participate when requested. The good news about participation— nobody's charging you for it. It's free. It's one of the things we give you first and foremost is free participation. So jump in. You have made a choice to be here today because you want more. You want to achieve, become, and accept. More out of life than what you've gotten. And here's one promise I will make to you right here, right now, an absolute guarantee. You get everything out of life what you put into it. That's an absolute fact. This presentation, this today is exactly the same. The more you put into it, the more you're going to get out of it. So it's up to you. Okay, so let's get things going.
Ladies and gentlemen, get ready. He doesn't just speak on a stage, he commands it. He doesn't just train, he empowers. From dozens of countries to thousands of entrepreneurial minds, meet Dr. Toby Potter.
The speaker that got my attention today was Toby Potter. This is something that was really amazing. Sometimes you go through things that, you know, take us apart, but it's a process for us to grow.
He's known around the world as the unshakable investor, a strategist, a player, a mentor who knows risk, reward, and results. When he steps into this room, you will feel it. The energy changes, the expectation rises, the possibilities expand.
When someone starts to get coached by Toby, the biggest The thing to me that they're going to get out of it is he is someone who there's no problem that is too unachievable or, uh, is too big to overcome.
Working with Toby is inspiring, and it leads you to believe that you can complete things, you can get things done that you didn't always think you could. There's always a path, some way to get to an end goal if you You want to take the time to figure it out.
He helps you unlock more, more vision, more legacy, more impact. Whether you're an investor, an entrepreneur, a leader, this is your moment. You will learn how to structure opportunity when others only see risk. You will leave with tools you can apply tomorrow. So raise your energy, open your mind, prepare your questions, and now, with no further Please put your hands together. Bring the volume up for the one, the only, Dr. Toby Potter.
All right. All right. I do that first and foremost so that you absolutely know why I'm here today and what you can gain from it. Everything that I'm about to share with you is not hypothetical. It's not theory. It is real life strategy, real life battle scars that I have evolved from over the last 30 years being in the trenches. And I'm going to share some stories with you to help validate who I am, where I was, where I'm at today, and how I can help you, because this is the only reason why you're here. The number one question I pointed to you, did you achieve? Most of you are going to say probably not, or if not, no. But then the next question is, well, what's in it for me? How can Toby Potter— how can Dr. Toby Potter help me? And I'm going to share with you and show you how. And it's not from theory, it's not from hype, it's not from motivation. It's from real life strategy structures and implementation. So you are here today to become an unshakable leader, not only in your life, your wealth, and your legacy. There's going to be no hype, no chasing dreams, no chasing aspirations, no chasing goals. And you're not going to be overwhelmed. Because, see, you don't need more motivation. Zig Ziglar says it better than anybody. Motivation without education and information becomes frustration. How many people in the chat right here— here we go— how many people have bought motivational books, motivational tapes, been on, been to speakers, been to events, got all pumped up, but then fell short because you didn't have information and education and direction. Put me in the chat right here, right now to get your name put in there first and foremost. See, I've been there too. I bought all those books, I bought all those tapes, I've been to all those seminars. And motivation, all it did was get me pumped up, but then I didn't know what to do with that energy. I didn't know how to implement the dreams, aspirations, the, the model to succeed. Motivation without information and education becomes frustration. I personally help high-capacity men and women rebuild their internal architecture structure that makes them unstoppable so that their families, their finances, and their future rises with them. This is what I'm going to teach you today. Real quick, does any of this hit home? You've achieved things, but come— but can't sustain the momentum. You've made achievements but then died off. You're carrying the weight for everyone with almost no support. You're a sole entrepreneur, you're a sole businessman, you're a sole provider of the family, and you're trying to carry all that, and you've got no guidance, no direction, no support. You start routine strong, and then something happens in life. Storms of life come and you fall short. And you have the potential. You know it, I know it, but your daily operating system just can't support the destiny you desire. These are the things I'm going to share with you and show you how, if this resonates, how these can now be thrown away and achievements be accomplished. In 1994, I made a decision that's going to impact the rest of my life. See, the decisions you make will shape your life, but the life that you want must shape your decisions. Where you are right now is exactly where you chose to be. And I guarantee it's not what you wanted. It's just because of the choices you made yesterday, last month, last year, last decade has gotten you here today. So I made a choice in 1994. I— my brand new baby, you can see the big, uh, box computer. I'm working from home, and I, I chose to leave a career, a, a company that I had started when my baby girl was 3, 4 months old, because she was growing up without her dad. I was spending all my time working 10, 12, 14-hour days because I thought it was the right thing to do. I thought it was the thing that I needed to do to put a roof over our head, to put food on the table, to keep bills paid. I thought that was the right thing to do, just like every one of you. But the thing that was missing was the quality of life. See, my baby girl was going to grow up not knowing her dad, and her dad was going to miss his baby girl growing up. Because I was gonna spend all my time trying to earn a living and not providing a life. So in 1994, I walked away from that business and started a new business. I made a decision to pick a career, to pick an opportunity, to pick an income stream that would not only provide for the family but also provide a life. That I desired. And for the next 15 years, I built this business. I went into the mortgage industry so I could work from home. This baby sat in my lap every day. I watched her take her first steps. I watched her crawl. I heard her first words. I saw everything about her. I never missed a moment because I was there with her and for her. Fast forward to today. That baby girl grew up, got married, and had a granddaughter who now sleeps on my chest, or did at that time. We watched Barney together, as you can see there in my office, and she's been on business meetings with me. See, I made a choice in 1994 that I didn't like where I was, I didn't like where I was going, and if I didn't make a decision right then and there, I definitely wasn't gonna like the next 15, 20, 30 years because I made a decision. That decision altered my destiny and gave me exactly everything that I dreamt of. What are you missing out on? What are you lacking? And what decision are you ready to make to achieve, to acquire, and to become everything that you've ever dreamed of? Let that sink in, because I'm getting ready to unveil to you secrets of success. Not hype, not motivation, not theory. Partnerships. You guys ask yourselves these questions each and every day. Why am I still fighting the same battles day in and day out? Why can't I stay consistent? Why do I feel capable but yet not in command? If you ever ask yourself these questions, I want you to know first and foremost, you're not broken. It's not you. You've never been taught the right way to grow, to build, and sustain, ever. Motivational books, motivational tapes, Motivational summits don't teach you how to build structure to sustain the life you deserve. It's not your fault. You were never taught identity alignment. You were never taught self leadership. You were never taught daily disciplines, and you never taught about real wealth systems. You were taught hustle, work harder. Put in more hours, stay consistently driven, but yet you're going 12 different directions and nothing stays because you get burnt out. High capacity men and women truly want a consistent discipline without burnout, which you're facing. A mindset that doesn't waver when life hits you. The biggest reason why people fail is they give up. They quit. I'm going to tell you right here, right now, if you don't quit, you can't lose. I didn't quit. And I'm going to tell you some stories of where I should have quit. I should have thrown in the towel and I didn't. And I'm here today because I didn't quit. The reason why you're not growing and building is because you're not continuing down the right path. High-capacity men and women want simple, sustainable operating systems, which we're going to show you today, and a plan for wealth, family, and generational legacies. So we all want, we all desire. The reason why you're here today, the reason why every one of these people are here today. So why do most people stay stuck? Here's, here's what's going to hit home with you the most. They chase motivation instead of installing an identity. An identity is the key element that I'm going to teach you, show you, and embed in you that helps you exceed. They rely upon hype instead of habits, motivation without structure and education. They try to fix chaos with more chaos. And they've built an— and they've never built an internal infrastructure that their future requires. And the other thing that happens the most that I'm going to guarantee I will help you overcome is they allow the past, their failures, to dictate the future. This is the main reason why people, they say, I tried it, it didn't work, it's just not in the cards for me. And what's really sad, what really makes me the maddest, is that everybody around them supports that theory. It just wasn't for you. It's just not in your DNA. Look at your parents. Look at your family. Look, you're just not destined to be a Bill Gates or a Mark Zuckerberg or a Jeff Bezos. It's not in your card. I don't want to cuss, but I get very frustrated because the noise around us should be the biggest fans for us, and it's the worst critic, and I hate it. So we're going to build you a new circle of influence. That ensures and guarantees that when life hits you, your past failures are the past. Benjamin Franklin— took him 3,000 times to figure out the light bulb. And when asked, what— how did you overcome 3,000 failures? He said, I didn't fail, I just figured out what didn't work, and by process of elimination had success. This is where the mind controls everything. Benjamin Franklin could have given up on number 3, number 10, number 50, 100, 1,000, 2,000. He could have given up on 3,000, but it was 3,001 that he's remembered for. What are you remembered for? Given up on 2, 3, 4, and 5. Shame on you. Shame on you. All right, now that you understand where I'm going, here's a quick check-in to get your name thrown in there again. Need your camera on, need your name on there, and we need you participating. Throw a 1 in the chat if any of this sounds like you. You know you're capable of more, but your current structure hold you back? Put it— put a 1 in the chat. Let's go. Love it. Love it. Keep going. I'm not— I'm not going to go until I get everybody committed that, you know, you deserve more. You know you want more, but the what you're doing is holding you back. And it's okay to admit I want more. You deserve more. Jeremiah 29:11 says, I know the plans I have for you, to prosper you, not to harm you. That's written in the Bible. And I don't know if you're a believer or not. I'm going to tell you, I am without a shadow of doubt. And I'm going to tell you, because of my belief is what's helped me achieve where I'm at today. And I'm going to share with you what I built on from the Bible. All right, now, number 2. For those that said number 1, I know I'm worth more. I know I want more, but my current structure is holding back. Type in a done if you're done drifting and ready for more. Type in done. Let's go, let's go. Fire it up. Light it up. See, I want— while we're doing that, leadership is not loud. Leadership is internal. Leadership is all about who you are, your identity. When your inner world is aligned, the external world follows you. If you believe in manifestation, if you believe in an alignment, if you believe that there's a stronger force than just you, this is where this resonates. When you have an alignment, true identity, and you have what we're getting ready to share with you, everything else lines up around you. Everything else becomes your world. You know, they talk about the world revolves around that guy, the world revolves around— it's because of their alignment. And they're not wrong. When you achieve this, it becomes everything about you. And I'm going to show you how to do that here today. I'm going to show you how we're going to do that for you. I'm going to help you show that the external world follows your selling. If you're in sales, your parenting, if you have kids, leadership, if you are an owner of a business or a manager, building your business to greater than you've ever imagined. Everything gets easier when your structure is aligned and solid. So I'm going to tell you real quick history lesson about me, and then we're going to get into the process and the program. Why should you— however many is on here, we had over 254 registered. How many do we have registered? About 250. We had 254, 255 people register. I don't know how many is on the screen today, but a bunch. Why should you trust what I'm telling you? And I'm going to share with you my resume really quick just so that you understand you're not wasting your time and that you can literally take what we're going to give to you to the bank of success and literally to the bank that you bank at financially. As you can see, I was featured in the Dallas Herald. I've been in real estate lending and investing for over 30 years, and in 2008 I lost it all. Remember those pictures I showed you earlier? In 1994, I started a company called Imperial Mortgage Corporation right here in Richardson, Texas. Shortly after that, with great success, we bought a RE/MAX franchise. All of you probably know who RE/MAX is. And then I bought a title company and an appraisal company. And so when you were looking to get a home in the '90s and early 2000s, you came to us because we were a one-stop shop and we were doing amazing, literally printing money, it felt like. Had a big 50-foot yacht, had all kinds of success through what I'm going to show you. And then in 2008, we had the financial crisis of real estate. And because I didn't continue my own school of thought, because I didn't continue my own disciplines, because I didn't continue my own internal Architectural alignment. I lost it all. And when I say I lost it all, I went from a big house on the hill, fancy cars, boats, yachts, everything you can imagine, to being homeless with a wife and two kids, literally cutting coupons on Sunday morning, literally recycling water bottles because it was cheaper to recycle the water in the bottle than to buy a case, literally wondering where the next dollar is coming from to put food on the table or to keep the lights on in the house that was donated to us to live in. See, I've had wealth and I've had poverty beyond more than any of you, and in that time Not only did I lose financial structure, I lost my own identity. I lost who I was. I lost my confidence. I lost my charisma. I lost it all. I was ashamed to look at my kids in the eye. They were young. I was ashamed to look at my wife, who— none of them ever faulted me, but I knew I had let them down. I knew that I lost through the wealth. My identity, my structure, my discipline. And when the life storms came at me, it swept it all away. See, I've been there, I've done that. I'm where you are or where you're headed. But then when I realized what had happened, after a period of being angry, in denial, blaming everything else, blaming Wall Street, blaming the government, blaming everybody, and annihilating myself, pulling back, not being around friends, not being around family, isolating. One day it clicked. See, since then I've helped over 7,000 people. I've funded over $1.8 billion $1,000,000 in loans. I have— was in Inc. 5000, top 100 fastest growing companies. I've been featured in magazines, I've been featured on stages. I rebuilt simply by the same exact structure that I'm getting ready to show you. So I went back to the basics. How did you go from nothing in 1993 to starting and building an empire in 1994 to such great standards. However you did it then, do it again and see if it works. And I did. I got right back to the basics. See, it was all forged through true fire, through true tribulations, through true life battle scars. I rebuilt it from scratch. And now I coach, I teach it, I mentor it, and I partner with you. See, one of the things for each and every one of you, you've got the Tony Robbins tapes, you've got the Stephen Covey books, you've got the whatever, Zig Ziglar's, name them all. You've got them. But what you don't have is that person. I want you to think about it real quick. How many gurus, whether it be Grant Cardone, whether it be Tony Robbins, whether it be John Maxwell, whether it be somebody, how many of those books, tapes, CDs, seminars have you been to and never was able to work with the guru? I want you to put in the chat and then we're going to do a drawing real quick. Put in the chat right now, me. Put in the chat right now if you bought all that stuff and never got to work personally with that guru who wrote that book, did that tape, did that program, did that motivation, but never got to work with them directly. Put in the chat, me. And Amber, when this gets done, bring the, bring the jar in here. Let's do a drawing. Let's do a giveaway. Let's show people how they're going to revolve around the world when this is all done. You're literally going to be traveling around the world through all this. See, it clicked when I pondered upon it, what I needed to do. And so I did it. I then started writing books. I wrote The Unshakeable Self, No Money, No Excuses. I custom wrote books that met every person's need. The Confidence Switch. Having the confidence to be able to achieve everything you want. The battlefield mind. Being able to achieve is by believing. Anything your mind can conceive, your body can achieve. I wrote a book with Kevin Harrington, who is the original Shark of Shark Tank. I received all these awards over the last 10 years after losing it in '08. Revamping in 2015. This is what I've accomplished in the last 10 years. 30 years in real estate, rebuilding everything from 2008, funding over $1.8 billion in loans, working with over 7,000 people. And that is a low number. We just rounded it down to not inflate. Inc. 5,000 top 100 fastest growing company. National Private Lender of the Year, best of the best, all the above, simply by the same tools I'm getting ready to give you today. These are all the companies I've worked with in the last 30 years. More importantly, the last 10. When I decided to rebuild, I was going to rebuild on a platform that would show the world this is how easy it is to achieve. Okay, all right, let's do a drawing. All right, Potter, as you can see, we've got a, a good amount of names in here. So every one of these people have their camera on.
Camera on or commented?
And commented, right? Okay, all right, here we go. I'll let you draw since you put the names in there. All right, is that too tall for you? My bad, I just don't want you peeking. All right, who did you got? A DT? A DT the car? A DT the car? Go into the chat, say I win. Did it pop up? He's there. All right, so Aditi, I want you to, uh, give to Amber, um, just hang on to that. We'll put it right here and we'll be drawing a little bit more. The more you participate, the more your name goes in. Nope, we're good for right now. Okay. Just keep that with you, babe. All right, let's get back to the presentation. I want you to— now that you've heard a little bit from me, I want you to hear from some people that I work with.
Potter, I have known Toby for about 3 and a half years now.
What's it like seeing him in action?
Toby, um, Toby's a spitfire. Toby is a ball of energy. He is, um, he moves with purpose. He always has something to share with you. He always has a story to tell. He always has a way to encourage you. Um, Toby is, yeah, he's a fireball. Like, I've never known anybody to have as much energy and as much zest for life and for building the kingdom as I have for him.
What would you tell somebody that would want to hire Toby as a coach?
I would say I tell— I would tell anybody that you do your research, but there's— when you're going to look for a coach, you should do your research. But your research is all going to come back to why you should hire him. If you really want to create change, if you really want to make an investment in yourself, I believe in what he's created. I've watched him do it and he's done it with 100% heart and soul. For him, it's not about dollars and cents. It's truly about changing lives. And to me, that's exactly why I would hire a coach. So I say, do your research, make sure you know why you're doing it. You can't go wrong with him.
Have you ever heard him speak?
I have, many times.
What is your testimony on his speaking?
I would tell you Toby's so passionate. If Toby is up speaking, it is because it is something he believes in with his whole heart, mind, body, and spirit. And so when he gets up, he is on fire about what he's speaking for and who he's speaking to. I honestly think the audience might be more important to him than the subject he's speaking on, because he really does want to connect and create purpose and meaning with every interaction that he has with people.
Go ahead. All right. Today I'm gonna show you a framework that will make you unshakable. We know— you know your current state. You know where you want to be. Our goal, our job is to build the unshakable system to get you there. Whatever you've done yesterday, last month, last year, last decade, as you know, has not completed or fulfilled that. So don't think that you can continue doing that to achieve what your goal is. I can tell you right here, right now, and I'm going to share with you a true case study. We can help you get there, and that's our job, that's our responsibility, and that's our duty. By the end of this, you'll know exactly how to build a daily operating system that you can actually sustain. That's the biggest problem, is I can't achieve that. Because I don't know how, and you fall short. Lead yourself with clarity and unshakable conviction. Positive mental attitude overcomes everything, and I'm going to be there to guide, direct, and implement that for you. And then create wealth and stability without chaos and confusion. The world is chaotic enough. We're in troubled times. Our economy sucks. Inflation's too high. Interest rates are too high. Job sources are too low. AI has taken over. If you're not looking to get into being self-employed, you're going to lose your job to AI. That's a promise. I don't know if it's today, tomorrow, next week, next month, but it's coming. As you already know, we already know AI is revolutionary and it will help you become a multimillionaire correctly. We help you with— if you're not self-employed, you're going to be unemployed soon enough. So let's— I'm going to go show you why most people stay stuck and the simple structure that will free them. First and foremost, And then intention number 2, I'm going to show you how to rebuild your identity and your discipline so that drift, autopilot, retraction disappears. You don't want those. Those are what's holding you back. And then intention number 3, we're going to go through and show you how wealth, leadership, and legacies are built. Not through talent. I'm going to talk about that real quick, but through an operating system. People say, well, they, they're, they're, they're, that's a gift from God, they've been blessed, they're so talented, that's why they've achieved it. I'm going to give you two examples to say that that's bullshit. And I did cuss, I'm sorry for any of those that I told I wouldn't, but talent doesn't achieve anything. Talent does not achieve anything. Okay. Everybody know who Michael Jordan is? Okay. Yes. Everybody says he is the best in basketball. There's Kobe Bryant, there's Michael Jordan, there's a plethora of new ones. Larry Bird. But we all know Michael Jordan because of his trademark on Nike. And he is going to be always known as the GOAT in basketball with zero talent. Ladies and gentlemen, I know if you thought he was an idol, I'm going to burst that bubble. Zero talent. Let me tell you, Michael Jordan was not benched in high school. He was cut from the team. He was told to go home. He wasn't even good enough to be a prac on the practice squad in high school. How bad do you have to be to be off the team? Not because of attitude, not because he was disruptive. He just was so bad they sent him home. When they sent him home, this is what he said. He went home, locked himself in the room, and cried. Then something decisively happened. He made a private vow that at that moment he would never let this define his abilities and capabilities ever again. From that day forward, everything became about work, not applause. As you all know, he then was drafted into the NBA in 1984. He practiced harder than necessary, longer than required, and it was basically edge. They, they, uh, uh, One of his coaches said this was borderline obsession with him. Borderline obsession. He knew he didn't have the talent. He knew the cards were not in his favor. He knew he was not blessed by God. But he also knew what he wanted. And he worked his butt off to achieve it. Harder than anybody else, longer than required, and a borderline obsession. He now has 6 NBA championships, 6 final MVPs, 10 scoring titles, and a spotlight on him forever. Let's go to another person that we all say is gifted and talented and so on. Tom Brady, the GOAT of football. Tom Brady wasn't even recruited. He wasn't even acknowledged until the 199th pick. One more pick and he's out. He's picked 199th. But see, Tom Brady had such an internal identity of who he was and what he wanted None of that was going to affect him. He said, I didn't even let that— I didn't even argue the verdict. I didn't even get upset because I knew where I was going to be. I knew what I needed to do, and I knew what I was going to become. I never worried about that. And then he outworked everybody on the field because he became the most dependable person on the team. He became the most disciplined mindset on the team. When everybody else was falling apart, Tom Brady was the sounding force that they could all rally around for leadership, for discipline, for understanding, for clarity to success. See, I could go into Jeff Bezos, I could go into Elon Musk, Talent has nothing to do with it. I want you to understand it. I'm not going to beat a dead horse. You can do the search yourself. Talent has nothing to do with it. As I mentioned, we're going to start giving away prizes, so stay till the end because the last giveaway is the most profound. The last giveaway is what's going to be the most exciting thing that happens to you in 2025. You got to fix this screen. You can remove— go ahead and play that. I don't know nobody else that's doing this. Mindset's the only thing I have. Mindset. Fear. The reason why, from my experience, the reason why people don't do what they really want to do is fear exclusively. And Zig Ziglar taught me a long time. I had the ability to work for Zig Ziglar and with him, and I was doing sales training for mortgage companies and it gets so frustrating. We go in there and do an amazing presentation standing ovation, blah, blah, blah. And it's okay. Now, you know, are you gonna buy this package? And you have little success. And I, I said, what are we, what are we doing wrong? He said, we're not. But you have to understand, people will do exactly what they want to do, period. But not everybody's willing to do what it takes to get there. They want to want it only to a level of, well, that's a little bit too hard for me. Or you have this real estate coaching program, right, that you now teach. You've launched this and let's talk about that. There is so many people out there trying to get into real estate and investing that I want to share how we were able to achieve that. Started in '94, as we all know, had the big crash in 2008. So we built an empire through that, was doing real estate, had a RE/MAX franchise, had a title company, was doing fix and flips, all that. Lost all that through the crash and then had to rebuild. Started another company in 2015. 2015, was building it for exclusive hard money lending. Then we had COVID hit and another debacle who shut down that industry. And then of course rebuilt immediately, was named Private Lender of the Year, was Inc. Magazine's top 100 fastest growing company in 2022. So from all those pitfalls and disruptions, we were able to rebound and build bigger. And so we created this course that says, I've been there, done that. And I'm going to walk you through it. I'm going to hold your hand. I'm going to mentor, coach, partner if need be. But I'm also going to lend my money on the deal. All right. Let's agree on a few things real quick. You're not here by accident. You're here because you want more. You want to become more. You want to have better, fuller fulfillment in your life, in your family, in your finances. We all will agree You were built for more than what you've been living. Your potential is not the problem. It's your structure. And if you stay open, you stay receptive, and you hear what I'm saying, you participate, participate. I can show you how fast this will all shift. Now let's do some more housekeeping real quick. Who this is not for. I want to get this out of the way. This is not another motivational speech. This is not another motivational webinar. If you're looking for motivation, this is not for you. If you are stuck and stubborn, thick-headed— and I know a bunch of wives are looking at their husbands right now pointing fingers— but if you refuse structure, if you refuse discipline, this won't work. And the other thing is, in all things in life, I had to do it. You're going to have to do it. You've got to take ownership. You've got to want it more than everybody else around you. Everybody else around you is your support staff, is your sounding board, is your infrastructure of guidance. But you've got to take ownership and you've got to achieve. Here's what we're going to learn today: identity, structure, and legacy. Once you understand these, consistency becomes your new norm. Okay? I need you to understand that these are the three pillars, just like a three-legged stool that I'm going to build for you, with you, to support everything you want out of life. The decision is yours. It's also agreed that the old way you've been doing things is out the window, out the door. When you're ready, when you're committed, when you make a decision today to make the decisions to project your future, we have to recognize that the way you've been doing it is out the window and the new way is in. Identity, structure, consistency, conviction. This is what makes people unshakable. Nothing else. Not how hard I hustle, not all the hype, not just pure willpower. And not emotional swings. Those don't work. All right. One of the things I want to really emphasize before we get into the meat and potatoes is this is customized for you. This is customized for you, not a one shoe fits all. The Tony Robbins, the Stephen Covey, the John Maxwell, the Grant Cardone, all those other programs is a one shoe fits all, meaning Johnny bought it. Let's see, we got, we got Dwayne, we got Kevin, we got Rochelle, we got Derek, we got Lewis. Let's say they all went and bought a Tony Robbins program that says this program is going to help you grow and build your financial wealth. Here's the problem with that, guys. They're all different ages, gender, life. How can one program be for you and everybody else? How can one program know you and solve your problems if it can do it for everybody? See, it doesn't work. Now, don't get me wrong, there may be something in there that helps you, but it's a small percentage of what we build. There's a customized program customized for you based upon who you are, where you are, and where you want to go. Okay. I'm going to go through this real quick and then we're going to get to the meat and potatoes. Secret number 1: you've lost your identity. See, when you were a kid, we all believed we're going to have something great. When you were young, you envisioned great family, great success, great accomplishments. You believed it. And every daydream or every play that we did as a kid with our, our neighborhood kids, we were always a superhero. Nowhere did we ever say, I'm going to be the loser that just gets through life. I'm the guy that's just going to get a 9-to-5 job. I'm the guy or the girl that's just going to go to work Monday through Friday, contribute to a 401(k) or to a retirement plan, and then 45, 50 years later, I'm going to retire on Social Security. None of us played that role as a kid. None of us. No, we all played the role of a superhero that achieved greatness. We were amazing. We knew who we were. We knew what we wanted to achieve, and we knew who we were gonna become. And we lost our identity along the way because life got in the way. There was no structure, and we didn't know how to overcome. See, your identity drives your behavior, not the other way around. Who you believe you are drives your daily behavior. And if you have backed off of that dream, that identity, and now are in overdrive autopilot, you're just mediocre. You're just floating through life because you've now accepted that to be your identity. You lost the true calling. When identity isn't solid, you start routine strong, but then you fall off. You make progress, but then you self-sabotage. You feel the momentum and then drift comes about. This is why you have not been able to achieve the goals you set out for this year. And I guarantee you everyone on there is saying, yep, I get that. I had this as a goal. I had this as a restoration. I had it. And then, but what happened was you said the reason why you didn't was because of something else. Well, my boss is a jerk. My company sucks. My products are pathetic. They— the economy sucks. You gave yourself excuses because you lost your identity. We're going to fix that for you first and foremost, because see, that's what happened to me in 2008. I had lost my identity, and when the life storms came, I lost it all. And the minute I regained my identity, I was able to rebuild. The minute I was able to realign myself, I was able to rebuild. See, it's built through repetition, not just inspiration. It's built through repetition, structure, strategies. This is why I say you're not broken. This is why I say It's not you. It's what you've been doing. And you've been doing what you thought was right. You just didn't know any different. You just didn't know that there's a better way to sustain your goals, your dreams, your aspirations, your future. You didn't know any better. You're not broken. But the minute that you understand structure, the once your identity is, is, is Understood, your disciplines no longer become a fight. It becomes who you are. All right, I don't know what this is, but this is distracting. So let's check in real quick. Who here already knows if your identity is aligned with your potential, with your goals, with your dreams? Everything in your life will change. Are you going to accept that as a fact? If it is, put a yes in the chat. Let's go, let's go, let's go! Keep it coming, keep them coming. If you knew we could help you grow, build, establish, and align your identity with who you really are, the goals, the gifts, the talents you have Everything in your life would change. Come on, come on. Perfect. Absolutely perfect. All right, secret number 2. See, structure is, is the problem. Once you understand who you are, you still have to have a structure to be able to support it. Right now, your structure doesn't support your goals, your dreams, your aspirations. So you don't rise to the level of your talent. You fall back to the level of your structure. And most people's structures can't handle the weight that they're carrying. We're going to fix that for you. The race is won before the gun ever fires. The race is won the minute you step up to the starting line. The race is already run, won. If your structure is correct, we're going to build that structure with you. And I want to continue to emphasize, this is not a one shoe fits all. This is customized for you. And I'm going to show you a real live example here in just a minute. And without structure, this is what you're facing. This is exactly what you're facing. Stress, drift, being reactive, being overwhelmed, having tremendous confusion, and constantly mentally restarting over and over and over. It's not a discipline. It's not that you're not disciplined. Your structure isn't aligned. In my system that we're going to roll out to you, structure comes before everything— before money, before leadership, before any kind of venture, whether it be real estate, your business— before everything else. The structure we build for you— see, the structure you build shapes your future you live. The structure we build for you will shape the future you're desiring to live. Without structure, you have chaos. With a decent amount of structure, you have peace. But with a world-class structure that we're going to build with you, you create a legacy. So let's build the right structure that'll give you the future that you want. And then in 2 to 4 months after starting, We're going to build a system with boundaries, time blocking, family communication, financial non-negotiables, daily scorecards. Let me tell you a real quick story. We had an individual on this webinar last week. This is how fast we move. She enrolled in the program. She wanted to build her real estate portfolio. Her goal was to, to obtain and build a real estate portfolio of at least 50 units in the next 24 months. I said, that's too small of a goal. So we said, let's go to 100, possibly 1,000. She says, I'm all in. I just don't know how to do it. And I said, you're right. So the first thing we did is— and what we'll do with you is we send you a questionnaire. We need to know exactly who you are, where you are, what you're currently doing, and where you want to go. It doesn't matter if you're in sales, if you're brand new in business, if you've been in business for 10, 15 years, but you can't get over the It doesn't matter because the system works, because it's customized for you, your projects, your life. So here's this individual. The first thing we did was did a strategic read on her questions. It says, who is this client right now? She's not timid. She's not small thinking. She has faith, ambition, long-term vision. 50 doors by 50, which is in 2 years, quickly escalates to 100, then 1,000. And that matters. But see, right now she's operating on, uh, outcome versus desire, faith, and aspiration, which doesn't get you anywhere. The core risk of her identity— these must be neutralized early. Risk: cash flow illusions. She has not yet internalized cash flow disciplines as a law. See, you don't know what you don't know because nobody's worked with you to peel all this back and to educate you. You know what you don't— she didn't understand cash flow as a discipline, as a law, not just as a hope. Risk number 2: asset type drift. With one call, She cycles through single-family rentals, Airbnbs, apartments. So we gave her daily disciplines, and then we had a final strategic strategy. We're going to absolutely build an unshakeable empire if she does these things, which will protect her from her own optionality, delay any complexities, force reputation, repetition, and anchor her identity to execute and not burn out. This done correctly, she will outgrow the $3,000 a month naturally and generate almost $150,000 a month. So that was after the questionnaire We sent this to her to make sure it resonated with her. And then we came right back within a short 48 hours and built the Unshakeable Empire operating system. We did an opening doctrine, why ambition alone destroys empires, the hidden failures that point to early success, discipline before leverage, authority before capital, legacy before ego, and how this operating system creates antifragile builders. How to use this system. Phase 1 Foundation Control. Section 1 Identity and Command. Section 2 Market Strategy Lockdowns. Section 3 Cashflow Law. Section 4 Deal Execution Metrics. Section 5 Discipline Behavior Tracking. Section 6 Coaching Alignment Checklist. 7 Phase 1 Exit Criteria Enforcement Mechanisms. Phase 2 Authority Leverage. So on and so forth. This is what we build for you. A true outline of what to do, how to do it, and why to do it. Show me a system out there that's custom built for you this way and I'll buy it for you. Not this one though. This one is true. This one's who you want to become and how you want to get there. The structure you build shapes the future of your life. Okay, usually by the third, fourth month, we get raving reviews, bar none, because now they have confidence, now they have understanding, now they have clarity, and they have success beginning to grow. All right, Amber. We're going to do this and we're going to do another drawing. Check in real quick. I want to make sure you're still with me. If you had a simple, sustainable structure on a scale of 1 to 10, 10 being the best, 1 being the worst, how much would this improve your life? Let's go. Kevin said 7. Kevin, we need to talk, buddy. If you had a simple sustainable structure, if you had an outline like I just did for this young lady last week and gave her a blueprint, a daily consistent blueprint, how to go from zero to hero, how much would this improve your life? I like the 12. Who put the 12 in there? Smith. 45. What's that name? Cena? Cena? Cassinia? Amber, when you're ready, baby, because we want to give away things that are going to impact your life. Here we go. Here comes my Vanna. Anybody ever watch— was it Wheel of Fortune? Vanna White? Here we go. All right, how's the chat going? Good, good. All right, Abby Faldone. Abby, Abby, Abby, it is destined, sweetheart, for you and I to continue to work together. Abby, love you, girl. All right, Abby Faldone, that's good. All right, all right, we're gonna move on to secret number 3. This is the one that changes your family for generations. See, the legacy is your leverage. And I want to emphasize this more than anything. Here's why a lot of people fail. They're doing it simply for themselves, for their own recognition, for their own financial gain. And when life hits them, we fall back. It's easy to convince ourselves that, oh, it's just too tough. You know, I use this as an example. Everybody on here is going to resonate. There'll be more New Year resolutions in the next 45 days for people to go join a gym membership. Will you give me a bottle of water, please, baby? A gym membership. Because we all want to be healthy. We want to be good looking. We got to get our summer bods on. And so we're going to go to the gym where we, we started it last year, but we didn't finish it because life got in the way. It, but we're gonna do it again. See, that's for you. That's a goal, ambition for you. And what happens is, um, well, you know, got up late this morning, uh, battery was dead on the car, um, had to get to the office because the boss was needing some paper, whatever. Life got in the way one time, then it got in the way a second time, and then it got away in the way, a third, a fifth, a tenth, a fifteenth. And it became— I've just— I haven't gone for a month now. There's no reason to go back. See, we, we convince ourselves it's just not that important. But when there's a legacy involved, when there's accountability involved, you can convince yourself it's not worth it. But everybody else around you is who you're letting down. Everybody else around you, your family. See, when I lost everything in '08, I had to go home every night and look in my kids' eyes who still adored me. They didn't know anything was going on, but they still ran up to— they still hugged me, and tears would come into my eyes because I knew I was letting them down. And then I would hug my wife and I would see the joy and the sparkle because she's never stopped believing. See, these people still believed in Even though I had quit believing in me, they still believe. So therefore my legacy was bigger than my problem. And that's when I knew I had to fix it. You have the same problem. You're seeing the same love, the same aspiration, the same thing every day. But only you can fix this. They can support you, they can inspire you, and they are your legacy. Don't let them down. Wealth isn't about talent, it's about systems. In months 5 through 12 in that plan, this is where we start building empire. Once we know your identity is solid, once we know you're confident, once we know you're mentally there, prepared, ready to go, and your structure's there to sustain all storms of life, then we start building your empire. That is the blueprint that we make for you. And we do this together. See, this is not a, hey, buy this program and it's one shoe fits all for every 254 people on here today. This is a customized built for you. Your identity, your structure becomes your wealth. It turns into your legacy. And when you build identity plus structure first, Your wealth becomes predictable. Your decisions become sharper. Your confidence returns because now you're on fire. Now you're bouncing out of bed. Now you're ready to conquer the world because nothing can stop you. And then your opportunities multiply. They start coming and finding you. Your family is so much better. Your love life is so much better because it's so much more smooth. And confident and aspiring. You lead from strength, not from survival. Everything you've been wanting starts with becoming unshakable. Everything you've ever wanted starts today with becoming unshakable. This is why thousands have used my systems, not because I'm perfect. And I'm going to tell you straight up and right here, right now, It's being recorded, so it's on record. I'm not perfect, but I have perfectly executed systems that achieved multi-million-dollar successes. Bottom line, see, I've been broken. I've been broken worse than you can imagine, but I rebuilt and I refined. I'm not going to go through these testimonies. They are what they are. They're all over Google, all over my Facebook, all over YouTube. They're there. You can validate. You can search me. I'm as genuine as you can imagine. I want you to listen to this testimony though. I'm Anthony Michael Russo here at the Shark Retreat. I am an MC that has gotten to hear hundreds of speakers. Today I got to hear Toby Potter, the Unshakeable Investor, speak here at the retreat. And I'm going to tell you right now, if you want a fire lit underneath you, he is the person you want to listen to. He's got a book and he's got a program. You take your pick. But if you go ahead and follow his lead, I guarantee you it will 100% change your life. All right, here's what we're going to do today. We're going to build your identity. We're going to build your structure. We're going to build your legacy. You're going to get unshakable discipline, unshakable clarity, unshakable structure, and unshakable wealth strategy. Something you've never gotten before, custom built for you that works. And if you would have gotten this 3 years ago, 5 years ago, 10 years ago, where would you be today? Right here on stage with me. If you had gotten this system 3 years ago, 5 years ago, 1 year ago, you would be up here today telling me how amazing it is. Here's a question. If you don't get it today, where are you going to be 1 month, 1 year, 3 years, 5 years? Where are you going to be if you don't make a decision today? Where are you going to be in the future? I want you just to read. I'm not even going to say this, I just want you to see it real quick. I want you to resonate with what you're wanting, and does this hit home with you? Your life can change in the next 12 months if you install the system And it has to be the right system. It's not going to take 10 years, 5 years, or someday. It can happen in the next 12 months. That's a promise we make to you. I'm not going to get into all this. You're good. You already know that. What's the cost if I wait? Time, energy, confidence. What the cost is, is what you're already paying. The cost is exactly what you're already paying. The pain, the stress, the anxiety, the lack of confidence, the lack of direction. That's the cost. What's the reward? Everything you've ever wanted out of life. And I'm not trying to scare you. I just want you to understand. I want you to be honest and true with yourself. See, God doesn't waste pain. He put me through trials and tribulations. He put me through the most the most massive perfect storm you could ever imagine for a purpose and a reason. Jeremiah 29:11. I'm going to go back to it one more time. I know the plans I have for you, the plans to prosper, not harm you. But we go through trials, we go through tribulation, we go through the storms so that we can grow, be stronger, be better to help others. See, my scars became my systems, my losses became my framework, and my comeback became my assignment. That's why I built and wrote this book, The Unshakeable Self. If you have not bought this book off of Amazon or off our website, shame on you. I'm going to read real quick, real quick, and I know we're going into over an hour, but this is so powerful. Maybe I can get there. Why can't I find it? I have the right book, right? Maybe I won't read it. I'm not going to read it. I was going to read the dedication, but I having a hard time finding it for some reason. Maybe it's not meant to be. This book is written based on battle scars for those of you that are broken. That are beat down, that are crying in silence, that are hurting in dark places, but yet trying to keep a front for the world. This book was written for you. Rebuild your life through mental, spiritual, and physical disciplines. That really pisses me off. 2008 broke me financially, emotionally, spiritually. My identity was shattered, the same as yours. My confidence was drained. My structure was nonexistent. And my family, like yours, was very concerned, very worried. And see, for a short period of time, I believed all that, the same as you're believing. The reason why you are where you are today, because you believe that's as good as it gets. You want more. You want to become more. You just don't know how to get there. I made a promise that if I ever rebuilt, I would spend the rest of my life helping others become unshakeable. I made a promise to myself, to the Lord. Once I rebuilt— and I don't need to change that because it never was an if— once I rebuilt, I'm going to share how I did it. And now I have a proven track record. Now I've worked with enough people to show you it works, not just for a handful, but for the masses, the same as it can work for you. And I turned this promise into the system you're about to see, the most complete battle-tested operating system ever created. So let me ask you real quick before we go any further, do I have your permission to show you how to install this system over the next 12 months into your life. Do I have your permission? Yes or no? Put it in the chat. Good. We've got the go ahead. See, here's the one thing that I know. The reason the people aren't responding, which we're getting a ton of responses, But here's what you're saying to yourself. And I want to address this because I ask myself, if I'm sitting in the audience right now, what would stop me from making this final decision to improve my life? What would be the one thing as human nature would hold me back? Here it is. You're asking yourself, what if? What if I fail? What if I invest into Toby Potter? Dr. Toby Potter? His product, his program, his services, and I don't follow through with it and it doesn't work? And what if I fall back into my old habits? What if? What if? What if? What if? But see, this is one of the things I'm going to fix for you first of all. Everything you're asking yourself right now is a negative thought. It's a natural thought. What if it doesn't work? What if it's all hype? What if it's all nonsense? What if he's just trying to make a product sale? Those are normal questions. But see, when you get done working with me and my team, this is the what if. What if it does work? What if in the next 12 months I have a system, a platform, a program, a level of true understanding that I'm now achieving everything I ever set my mind to? What if this is the real deal? What if this is what I've been looking for and now I am in front of it? What if— change the negative to positive, to believe in yourself. This is the first transformation that I will teach you, is how to believe in things you can control. See, here's why I know this system works. Because you're not doing it alone. All the other programs, all the other systems I asked you, did you ever get to work with, talk with, deal with the guru who wrote it? No, you didn't. You got maybe some sales guy that continued trying to upsell you, but never did you ever get clarity from the person who wrote the book, did the course, put on the seminar. See, you get me. You get the guru who's wrote all 12 books, who's worked with all 85 companies, 100 companies. I don't know how many there is. You get to work with me directly, and there's testimony after testimony after testimony that says I don't pawn you off onto a sales guy that says, hey, we got them in here, upsell them. No, we don't do that here. We're trying to build a legacy, not a course. Here's what's inside that you're going to get. One more. You're going to get the Unshakeable structure. Through this team membership, you get all this that you see on this table today. A weekly war room, an income strategy structure, an Ignite identity development, the Empire Playbook, and AI-driven resources. You're going to get 12 months of the Unshakeable Empire operating system. This is my flagship of implementation to combine integrity, wealth, and legacy. You're going to get all 4 phases of this. The Ignite is your first 30 days to build, strong, strengthen, and design your identity. You're going to get the Integrity, Structure, and Boundaries— what your daily disciplines need to be to continue to grow and evolve. The Income Wealth Cash Flow Architect, and then the Empire Legacy Family Systems Asset Stack. Program. That's number one product in the course. You're going to get the Empire Integrity Playbook. As I mentioned to you, we did the assessment and then we built her, her workbook. Over 300 pages of this playbook that covers everything this individual needs to ensure success. This playbook is created, printed, and shipped to you for you to have at your beck and call. You get the Unshakeable AI. As you all know, AI has taken over. I alluded to it in the beginning. We use AI to ensure that I am there for you 24/7. This is my own AI. This is as if you and I were having a coaching call. And you had a question, what guidance would I give you? What direction would I give you? Whether it's business, whether it's personal, whether it's financial. This is my personal AI. 30 years of business CEO, $1.8 billion worth of loans, 7,000 individuals that I've coached, worked with, dumped into this on how their questions were answered, how their strategies were implemented, All this is dumped into this AI so that you can have that same guidance 24/7. The weekly war room. This is the Unshakeable Circle. Remember I said that as you understand your identity, as you build your infrastructure, you're going to have an alignment around you. You're going to have accountability. You're going to have disciplines. This is the war room that does this weekly check-ins. Monthly Q&A calls, accountability pods, high-standard environments. And there's no victim, no excuses allowed. We're going to put you through the wringer to see if you're serious about achieving success. And because you're here today, because you're on here today, and because you're wanting more out of life, because you want to achieve more, We're, we're throwing more into this. For those of you that are on this call right here, right now, we are giving you a free ticket to our live event February 12th. You're getting VIP access. You will be at this event as our guest. For each and every person that's on this call right on this webinar right now, You get this, it's live here in Allen. You're going to get myself, Dr. Reuben West, and Randy Goodwin. And if you don't know Randy Goodwin, he's an actor out of Hollywood, 30-some years. He's been on The Old Settler, Home of the Brave, LA Sheriff's Homicide, Flip the Script, um, The Holy Man, The Call, The Job, Fast Track, Martial Law, Nash Bridges, The Pretender, The Steve Harvey Show, uh, The Jenna Davis Show, um, CSI: Crime Scene Investigations, uh, NCIS, Miami, Big Shots, Vampire Diaries, The Mentalist, The Client List. He's a big wig actor and he's going to come. He's personally coming in based upon what we're doing, the lives we're changing, the transformation we're doing. He asked to come in and be on— and be a speaker at our event because he wants to share with you how he turned down so many roles in Hollywood because he would not succumb to the noise and to the stereotypes that they tried to put him in. He says that by turning down those roles, the people that took those roles, he left $800 million on the table. And still is extremely successful because he held true to his identity. And when we shared with him what we're doing and the lives we're changing, he said, I want to be at your event because this is the platform that makes the most sense for me. I'm giving you a ticket to attend there for everybody that's still on here today. See, we're not building your own life, we're transforming your life and all those around you. I'm going to skip through all this. It's already did it. That's a case study that we were going to show you, but I just went through a live one because we just wrapped hers up. The other thing that I'm giving to you today is one-on-one coaching with me. As I mentioned, you don't get this with your other platforms. You don't get this with your other gurus. You don't get this And I know it because, you know, I bought those courses. I wanted guidance and direction in 2008 when I was lost. I was seeking help. I was seeking a golden ticket. I was seeking mentorship that would get me out of the rut I was in. And all I got was motivation. I built my own system because it wasn't out there for me. And I want— I know it's not out there for you. I built this system because if you— you get one-on-one coaching calls with me, you get the 90-day warm-up that says, here's what you got to do. Here's where we start 90 days out. Here's where the transformation takes place. We build your identity, we build the structure, then we start implementing, and then you start seeing success. All this that I've shared with you, all this that we shared with you, this assurance, this guarantee to transform your life, your future, is for $5,500 just on this valuation. But I'm not going to do any of this for that price. Because when you wrap all this up, the AIs, all this, when you stack everything that I'm giving you today, when you stack it— go 2 more, not there— when you stack this up, this is what you're getting today being on here. Valuation: $31,291. 12-month Unshakeable Empire operating system. The bonuses The Empire Integrity Playbook, the Unshakeable Circle of Accountability, and the Unshakeable AI, and so much more that we can't even list it today because it'd take too much time. You're going to get all this, and if you bought it individually, it's almost $32,000. But today, and today only, end of the year— remember, 2025 ends in 10 days— we will not have any more webinars. This year. And today, and today only, you get the free pass to the live event. You get all that tools, resources, structure, strategy, playbooks, everything for $49.97. But you must enroll today because this offer is today only, and we're done. One payment for the next 12 months of life-changing We just put the link into the chat. Click on it and start making a decision that will shape the rest of your life. And here's the deal, every one of you that's on here, every one of you that I'm looking at, is making a decision right now. And I guarantee you, whatever decision you're making right now is going to shape your future. Either you do nothing and nothing will change. And please, please do yourself a favor. Don't say, well, I can do this myself. Please be honest with yourself because you've been trying to do it yourself. And where are you at today? Or make the decision that, yes, I'm ready to invest $5,000 into my future because that $5,000 is going to turn into 50, 500, 5 million. The sky's the limit. I guarantee you, I went from being homeless to running over a $500 million company today. I went from zero, dead broke, less than broke, to having over a $500 million valuation company today. Simply by this rule: if I can do it, you can do it, and I can help you achieve that. So make a decision. Amber, let's do the last drawing right here. Are you willing and ready to invest $5,000— less than $5,000 into a transformation that will make you successful in everything that you want in life. I don't know what that is, and I'm not going to tell you. I'm not going to be that guy that says this investment will give you everything that you want of riches and wealth, because I don't know what you want. Not everybody that comes to us wants financial wealth. A lot of people just want to reidentify themselves, rebuild their confidence. They want to rise in corporate and they want to be a leader in middle management. And that's what we can help. Others want to build a real estate portfolio. Others just say, you know what, I'm tired of not executing. Help me believe in myself better. So I don't know what you want, but I can promise you this: whatever it is, we will customize it specifically for you. We will customize it specifically for you and then walk you through it over the next 12 months. Is $5,000 too much for your future? Is $5,000 way too much for peace, for confidence, for assurance? See, it's not the price of the course. It's the cost of not taking the opportunity. I want that to resonate. Are we ready to do a final drawing? Okay, so— oh, I got two. Melissa de Jesus. Melissa de Jesus, she still on there? You know, you can search them. You can scroll up and search by name. Yeah, right there. Find participant. She not on. Melissa, you just lost out on a free program because this is the grand prize. We're giving this away. We're giving this course away to this lucky person. Kevin Nelson Jr. Oh, Kevin's the one that said— I told you I wanted to talk to you, Kevin. Kevin's still on? Kevin's off. All right, see I love this because these people aren't serious about transforming their lives. They just want a get-rich-quick motivational speech. I don't have his last name, but he's been on. Kelvin. Yeah. Where's Kelvin? Kelvin. Kelvin's at the top left right there. You see him? All right, Kelvin, you are the grand prize winner, my friend. Kelvin, bring him up on screen. Kevin, we're getting ready to bring you up on screen and unmute you. Is he unmuted yet? Can't hear you yet, Kevin. Can you unmute him, or does he have to do it himself? You know how to unmute Kevin? Kelvin. Kelvin, I'm sorry, one second. Can you unmute? I want to ask you a question. What? Oh, okay. Kelvin, congratulations, sir. My— we will be reaching out to you on Monday and getting this rolling with you, okay, buddy? Put a thumbs up. There you go. All right. Congratulations, buddy. Awesome. All right, so back to the question. Is $5,000 too much or is where you're at the true cost? See, I believe in this program so much, I'm willing to give you 30 days money-back guarantee, no questions asked. I know the lives we transform. I know what we do. And so if you don't like the direction we're giving you, you don't like the discipline, you don't like the accountability, we'll refund your money, no questions asked. You do what we ask and you say, this is not for me, we'll refund your money. Not many people are willing to do that. So you have the program enrollment in the chat. We're going to throw it back up there real quick in case it got lost in all the, the chatter. Click that link, enroll, and transform your future, because we're going to transform your life. Any questions? I want to open this up right now for Q&A while people are making their enrollments and purchases are happening left and right. I want to open this up for Q&A. Anybody have any questions there, Nick? So we start this immediately. So the minute you purchase the program, the first thing we do is we send you a questionnaire. We need to know who you are. Doc, let me back that up. The first thing we do is we schedule a call with me. Spend about 20, 30 minutes, and you and I chat about who you are, where you are, what you've done in the past, and where do you want to go in the future. You're going to get a one-on-one call with me first thing. The second thing is we send you a questionnaire, and in that has about 10, 15— how many questions are in that? Do you know off top of your head, Nick? 15 questions to really get some clarity. I need some real deep insight of you, what you do every day, what your daily routines are, and all your history. And then from that, I take the call, I take that, and we start building your outline. The next thing we do is we send you that outline and you go through it and you say, this is exactly what I'm looking for. Yeah. Modifications. The minute that you and I have an agreement of the structure, strategy, and the future vision, then we start building your playbook. During that time, you're already plugged into the Ignite, so you're on every Monday morning call. You're going through and, and working on your identity. We send you the books. So I have— so depending upon your— who you are If it's you're going to get this book autographed, it may be The Confidence Switch, it may be, you know, investing, whatever custom program you need, we send you the hard copy of while we're building out your workbook. Then we build out the workbook and things start evolving. So it starts day one. Next question. So, uh, do this for those of you who have personal questions such as payment plan. After that, we would need to book a call with you. Nick, you can throw book a call in there. Um, now we will only be taking these calls— these are, uh, we're allowing to have conversation with you Monday and Tuesday. That's it. So if you see that this is an opportunity and you want to talk more, I need to understand why a payment plan of $5,000 is needed where you're at. So book a call right here, uh, and we can go from there. We are putting it in the chat right now. There it is. So it's in your chat now. Click that link now. I'm only one person. There's only 16 hours, meaning you're only going to get about 32 people that I can talk to. So I would get in there pretty quick. You can go as fast as you want. This is custom built for you. So speed is at your Beckon call. You are the driver of this program. It's going to take us a week or two to build it out depending upon the complexity of it. We had a gentleman that signed up last week and he just needed internal confidence. I built that all out for him in about half a day and he's now rocking and rolling. Now we'll take him, uh, further through the process, but his first deal was, I just need you to help me believe in myself better. And so that was easy. Everything is based upon you, where you're at, where you want to go. Then we build it accordingly. So, so you control the speed of that. The last question is all about real estate. Is it specifically real estate? No, this is not. I want to make sure. Yes, you are correct. I am a real estate guru. But this is not about real estate. What I have learned, these principles, these practices work with everything. We help you with everything. It does not matter. Real estate, entrepreneur, I'm a plumber, I'm electrician, I'm a roofer, I have a technology business, I'm trying to grow and scale my business. What we've been able to case study is what we implement works with every genre, every age, every gender. That's the problem. The only one shoe fits all platform is because of the principles. Identity, structure, and legacy works for everything. The difference is it has to be customized for you to help you resonate and evolve. Any more questions? I'm afraid to see what the next slide is. Here, let me see on this and I'll tell you to move forward or not. Yeah, go ahead and do the next slide. Yeah, real quick before we wrap this up, ask yourself if you're feeling an uncertainty in your stomach, if you're feeling a pull, it's not by accident. We have surveyed every person that joined our program and we asked them, hey, what took you so long? Why did it take you 2, 3 days? Like, you know what, I just had this gnawing gut, my feeling in my stomach, and, and, and I just, I wish I hadn't waited. See, you're here for— by, by, by— not by chance, but by destiny. You're still here, hour and a half, hour and 40 minutes into this, you're still here because you know this resonates. And there's still concern, there's still fear, there's still cautiousness. Understand, we're here to help We're here to build a program, a strategy, and a structure that will transform your life forever. I made a vow that when I rebuilt, I would share this system with the world, and I'm going to continue doing that. We know the value of this, and it is dirt cheap. You're— if I told you You give me $5,000, I'm going to give you $50,000 back. How many times would you give me $5,000? How many times would we recycle that money? It's a 10 to 1. If I told you, you give me $5,000, I'm going to give you $500,000, there'd be no question, right? You would do whatever it took to find the $5,000. You would sell your car, you'd sell your spouse, you sell your kids, you sell the dog. You would sell everything you could because look, I'll buy it back. I'll invest the $5,000 today because he's going to give me $500,000. I'll give you double the money to get it back and still be ahead of the game. This is where I need you to understand the value of what we're going to teach you. You have no risk. And a tremendous reward. If I told you, you cut me a $5,000 check and I'm going to turn right around and cut you a $50,000 check back, you wouldn't hesitate. But here's the problem for those of you who have not made a decision. It's because you still don't believe in you. You still don't believe you have the ability or that it's— you're right. Philippians 4:13 says, I can do all things through Christ who strengthens me. Matthew 7:7 says, Knock and it shall be opened. Seek and you will find. Ask and it will be given to you. If you just took those 3 verses out of the entire Bible and you believe in God Almighty, then here is your sign to believe in you and to understand that it's not you. You have the God-given right to achieve everything you've ever wanted in life. You just don't believe it, and you don't have— and you may have it one time, but you lost it because of your structure, and you never had anybody help you like me. You tried to do it yourself, or you're trying to. Took me 7 years to rebuild. Now, the good news was I started rebuilding immediately. Once I regained my identity, I went from being homeless to being a district manager of a very large insurance company, and then was hired to the competition to be the territory manager, making over $500,000 a quarter in bonuses, to then founding Global Integrity. See, I had a ladder I had to climb because I was dead broke. But because I knew my identity and because I knew how I got there the first time, I knew I could do it the second time. It just took me a lot longer than it would ever take you because I didn't have anybody. I didn't have this course. I didn't have this structure. But from all that battle scar, you now have it. What's $5,000 if you can be assured to get it back 10, 100, 1,000 times over. If you're still on the fence, you still don't know, then it's time to book a call. Book a call, schedule it Monday, Tuesday. We'll take the calls, we'll go through it, we'll explain it. For Abby. And who else? Who was the other winner? Amber? Aditi? Is Aditi still on? I know Abby is. I see her up there. Aditi's not on there? Nope. All right, then let's draw one more, because— so Abby, you get 50% off for being on today. You get the ticket to the live webinar and you get 50% off this course. Course, for being a lucky winner. Um, we're going to draw one more name. If you're still on, you're going to get the same— you're going to get the 50% off. If you're not, we're done. Cory Moreau, congratulations Cory, you get 50% off also. Congratulations, Abby. Did I not— I can see you, that's why I'm looking. Abby, I told you you and I were destined to work together. I told you 6, 7 months ago you and I were destined to work together, and you stayed true. You are a rock star, sweetheart. You are a rock star. I'm going to transform your life, I can promise you that. Okay, book a call, ladies and gentlemen. We have been on this for an hour and 45 minutes. Do you know how exhausting it is to want to change the world in an hour and 45 minutes? It's easy because when you believe in something, when you believe in you, when you believe in the people around you, when you believe in the, the, the calling that God has given to you, standing up here is easy because the fire comes from within. The inspiration comes from within. I hope I resonated that with you today. I hope you truly understand it's all about you, not me. I'm willing to dedicate, devote everything I got, everything I know to transform your life. If you are still on the fence, you still have questions, Please book a call. You got nothing to lose by booking a call. Doesn't cost you a dime, but it could be the best investment you ever made. We're only taking the calls Monday and Tuesday, and then we're done for the year. We're done. Any more questions? Real quick, while we— right before we close this out, any more questions? All right, ladies and gentlemen, thank you so much for devoting your Saturday morning to this. I hope it settled, it resonated, and I hope you have just transformed just from this conversation. I will see you in 2026. Have a great day.










