When a prospect objects, say others felt the same way, normalize their concern, then reframe it as a reason to buy. This three-step method converts resistance into motivation through empathy.
You align with them, others who felt the same way. Most of my best clients actually felt the same way at first. You'd be surprised how many people say that same thing before they got started. See, now they're not alone. Now they're not the only broke person. They're not the only scared person. They're human like everyone else you've helped. And then you advance. Then and only then you advance the conversation towards the outcome. This is where you turn the objection into the very reason they must move forward. Let me break this down to you in a very simple way.
