Three things sell products: clear messaging about what you're actually getting, a checkout that doesn't make people quit, and video that shows the real thing. People want to see who's behind it.
You have to be able to share a message, have full transparency of the value of the product, and then have smooth transactions in checkout. Videos are powerful, and I could put this in an ad, I can put this on social media in a digital, but the video shares with you more of the transparency and the humanization behind it all. And that's what everybody wants, is how human is this?
