048 - Remarkable Women: Expanding Our Capacities in Chiropractic with Dr. Rachel Hovey

What are you most excited about for, like, women in chiropractic, or what are you maybe most hopeful about?

I think I'm super hopeful for, like, practices that aren't just like the one doc show. We can feel that shift. I feel like all of us do, whether you're male or female, but having these, like, big teams and then big can be four, but ten, whatever. But I. I'm excited about the shift in women in chiropractic because I feel like it's becoming this more like, let's put our arms around each other and let's move forward.

Hello and welcome to Build you'd Remarkable Practice Podcast. This podcast is dedicated to chiropractors who are in the seasons of launching and building their practice. Join myself, Dr. Lona and my co host, Dr. Bobby, as we have conversations each week as it relates to building the practice of your dreams. And remember, you can have a remarkable practice as part of a remarkable life, not instead of one. We are here to lead you on the way.

All right, welcome back to the Build you'd Remarkable Practice Podcast. And today we are missing Dr. Bobby, but we have a great guest today. It's one of my good friends. She is in practice in Minnesota. It's probably freezing where she is because It's. It's like minus 25 here today. But we have Dr. Rachel Hovey, and she is just a dynamo in practice, and I've known her for over a decade. So I am excited to say that this is probably our first time really announcing too, that you will be coaching women at TRP in the seasons of launch and build and probably eventually scale to. So welcome Dr. Rachel.

Thank you. I'm so excited to be part of this.

Yeah, it's wonderful to have another woman here, too, as we're starting this conversation of what is the remarkable women tribe that we're building here. And if you were just with us when we were in Tampa, you probably saw the release our. Our breakfast that we had for the remarkable women. And it really formed out of some conversations behind the scenes between Dr. Rachel, Dr. Devin, myself, the. The male coaches as well as obviously, we have other women that have been coaching office managers and whatnot. And we realized, like, there is a conversation we need to have about some of the nuances of growing practices while you're juggling life of, like, having kids, nursing, trying to navigate maybe maternity leaves for some of your employees, all sorts of things that happen that I don't want to exclude the men from because they certainly can take paternity leave and all of those things. But there is some elements that are different. So, Dr. Rachel, you know what's on your heart when you just think about, like, helping women in practice? Yeah.

I think similar to, like, when we originally launched Remarkable Women, we just wanted to create another space, like, not to be venting, not to be, like, you know, complaining with each other, but, like, what did you guys do for this, and how did you help with this? And I think a big thing that you said, too, when it comes to, like, being a mom or even just a female, there's so many different seasons of your practice. Right. You can bust it out when you, like, want to have kids in the future and still be, like, planning for that, but then also, you got to bust it out when you're pregnant and adjusting at 38 weeks, a full shift, and things like that. So I'm excited about Remarkable Women because I feel like in practice is similar to ours where, like, we want to be super successful, we want to have this, but there's just not this, like, outlet of just being able to, like, learn from other people and learn from what they've done, and especially the female part of it, whether you are the owner or office manager, ca.

Any of it that's so good. And you almost, like, sometimes forget all the chapters that you've went through in iterations. And I'm sure the men say this, too, but to just, like, evolve into the capacity you have now, right? You think about. You know, I'll say this to some of my clients that are maybe a little younger in their season than I am. Maybe they're having their first baby or they're opening their first practice, and they were an associate before, where it's like, you're developing that muscle of capacity. Like, and we all are developing muscles of capacity. Right. Think about when you were in high school, going to college or college to chiropractic school, and, you know, lifting, you know, your bench presses getting heavier, or you're, you know, squatting more. Like, essentially, you're learning more capacity with the same amount of time. Right. That's leverage, Right. Learning how to, like, can I do more? Or can I use other people to help me get these things accomplished? So I know that's part of my heart for TRP in general is if I look at what's been accomplished since. Since we began with TRP years ago, learning how to leverage my amazing team to more capacity has been a huge part of how we get the work done that we do. And. And Rachel, I'm sure you feel the Same when you think about this chapter you've just went through having kids, you have two kids of your own. Like, talk to me about how you learned to leverage. Like, how did you learn to let go of certain things so that you could have more work life balance?

Yeah, I think that's a great point, is like learning to let some things go. And you know, when you are young in your career, you tend to make different choices and sacrifices and especially when you don't have kids. Right. That you wouldn't do now. But I think the biggest thing, my biggest leverage is creating a great and excellent team, like, massively. Because when you have your team, like, it just makes it so much easier. And like you have that with you. And I think that's just one thing I've learned to be like, okay, I have my team. And also, like trusting my team with all of that, like that 80, 20 rule, right? Like, they get 80% of it done, it's done and it's gone. And you move on, and you move on, and you move on, and you move on and just let things keep rolling. So I think that is a big thing is too, is just, just accepting what's happening and what's going on and knowing that like, that's the right place with things too. I think that's huge. And when you become a mom or a parent and you're working and you're just like, like right now I have a crazy dog working and my kids home from school because it's neg out. All right, we gotta just do this and roll with it. Right? And that's like the life adaptability.

There we go, right?

Exactly. Yep.

Yeah, that's right. That's why we have to get our nervous systems checked regularly too. Yeah. You know, it's like the, you know, the idea of like just nimbleness. Right. And I use the word a lot. Like, can we stay playful with what's happening so you don't get rolled up in the like, tumble of all the things. Right. We see, see that in practice where it's like when we're holding on too tightly to something, we're trying to control it all. It's hard to expand, it's hard to grow because you, you don't have the capacity for it. Same thing when we're trying to navigate our life that's expanding. Like maybe we're going from one kid to two kid or three kids. You know, I have three stepdaughters and two of my own with my husband. And so I joke that like every Other weekend is a little bit of a. Like, you never know what's going to happen. And. And I used to get beat up by it. Like, it felt heavy. And then I realized I have to let go of trying to, like, conform things to the way that I think they should always be, as well as maybe this is happening for me, not to me. And I could just lighten my load, right? So a lot of it is mind shifts as well as looking for, like, where can I just get better? So I always joke, like, some of my things that, you know, this seems so simple, but, like, I remember when I bought my first Roomba, and I was like, this thing makes me ridiculously happy. And, like, I think it's because I come home and my living room is, like, cleaner than when I left it. And it's stuff like that that I. I'm not saying the men can't appreciate. Of course they can. But for women, when we're like, okay, things are happening even on my to do list at home without me being the one to do it, like, this is really good for our own internal sense of, like, I can keep this pace going, right? Like, this actually is me on my journey, of my mission and my. My purpose, not only being a mom, but also in. In my, you know, trajectory for chiropractic and whatever version of chiropractic mission that I'm on. You know, I think that we have to look at, like, which plates are we spinning and which one do we need to drop or hand off to someone else? Right?

For sure, Absolutely.

What are some of your things, when you think about clinical? So mine, I'll say a Roomba. Instagram or Instacart. I mean, not Instagram. Instacart, because I have my groceries delivered always. And having a cleaner that comes every week. And she actually volunteered herself to do our laundry, and I was like, God bless you. And she put some away in each everybody's drawers. Those were the three things that I don't think. Had I not realized that, like, is it. Am I more committed to being a martyr of doing all the things, or am I more committed to, like, having quality time with my family and not feeling like I have to be the person that does all of it? You know, those things were huge things for me at home. We could look at tons of things in the practice that I've had to let go of, but I'm just talking at home that allows me to feel like, when I go home, I can be home. When I'm at practice, I can be at practice, it's like figuring out some of those things when, when you think about that. For you, Rachel, what are some of the things that have lighten your load?

I think. I mean, I. My brain kind of went in a couple different capacities. Well, number one, like, I. I do love a clean house. And so it's great to have like a house cleaner come in and. And same for you every single week. Which is like super nice because I also got to the point where like when you're so busy for like 10 hours straight, like the last thing you want to do is like do that miscellaneous stuff. So like, I really am totally fine with like leveraging all of that now. And like you said, like, just let it go so I can.

Another one too. Like even getting closed the closed delivery services because like, I hate shopping. Like, I hate it. And so if I can have somebody pick stuff out for me and get it delivered, then I never have to step foot in a store. And it's great because then it's just like done. So that's my other favorite one. And then even just.

What's your favorite delivery service?

I like Stitch fix just because it's just super simple. That's kind of an easy one. But I've tried a lot of them actually.

Yeah, I like it.

And then like this sounds really basic, but actually having a set managed schedule, I. For some reason I feel like men tend to be better at this than women. Maybe it's just they can't multitask, but. I'm just kidding. But I feel like as soon as I actually blocked out my schedule, even the simple things like literally like I'm folding laundry like this time, or I'm, you know, answering emails at this time. Like just having that set schedule so that you're not like at 3 o' clock on a Tuesday and you don't have patience, you're like, what should I do right now? Like, I feel like I should do 17 things. So I think that's another simple thing that can get very like, overlooked, but also like underappreciated.

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More Big question. What do you have like for your morning routine or ritual? Because before I ask you this question, I'm going to tell you for myself. I coming into motherhood and like being already in successful quote unquote practice, like our practice was doing well. Before I had kids, I had a more rigid morning routine than once I had kids. I had to, I actually had to give myself way more grace to have less of the ideal start to the day. Especially if all the nursing moms and CEOs out there, you know, like if you don't get sleep, you're not, you know, like you can do it for a while, but at some point sleep becomes more important than a lot of things, right? So I've had to relearn what I think of as like a really good start to my day. Like, I'd love to hear what yours is.

So literally three months ago, I think we actually, we used to start adjusting at 7am and so I would literally get up, do my thing before anybody and leave by the time anybody was gone. And then like awesome. We're like, why are we adjusting that early and having these crazy insane like big blocks in our day and whatever. And so we just changed. We started adjusting at 8 and I absolutely love it because I get to get up, get ready and then I have a whole half hour where like I'm helping the kids. That's, that's two days a week. I mean it's not much because other Days I'm home, but it's so nice to be like, oh, I can like, say goodbye to them and give him a hug and help my husband with like, breakfast and things like that. Which it sounds simple, but, like, I absolutely love it. So my routine is I get up before everybody and get myself ready, get my day ready. I am not a morning worker outer. I'm a midday worker outer. That's like my favorite. So I typically. We'll just get up and get everything ready before that and then I do it. Love a devotional, so you have to read. And mine's only like a couple minutes. It's not super long and about 10, 15 minutes and then getting ready and get going. So.

And what I think is really good for everyone listening is okay. So I love that she says, like, I work on the middle of the day, so maybe you're not the like 5am Club worker outer. However, like, you're prioritizing yourself and at points in the day. And that's, I think, such a critical piece of like, you know, as chiropractors. And anyone that's listening that works with chiropractors is like, hopefully you've learned that, like, life force moving through you is a very valuable thing. Like, that's. That's what's keeping us going. That's what's the juice to make everything happen. Right? And so many times we get so bogged down by the demands on us, whether that's again at our home life or in our professional life or. Or combination, that our life force starts to dim. And like, that's only going to get clawed back by setting some of these boundaries with our time of like, this is non negotiable. I need to be able to exercise every day and I need to have time to do a devotional or to do a meditation or to write in a journal and put my vision on paper. Because if we don't spell it out and we think, oh, I'll get to it, you know, that gets harder and harder the more things are on you. Right?

So that's true.

That's great. So when you. Okay, all right, let's say that you have. You're talking to a woman who's like, overwhelmed right now. And it's, you know, it's all the things. It's like wanting to go to practice, not feeling like they're home enough. Like, kind of feeling this push, pull between all the desires of, like, wanting to be there for their kids more, but also wanting the practice to go to the next level because that is a common thing I hear is like kind of this tug of war. Like, what would be some advice you would give her?

Yeah, well, number one, and we talk about this in TRP constantly, but a players only. I mean, truthfully, Truthfully, truthfully, truthfully. It can scale you double or it can pull you back double. And so I think just making sure that is a big thing for you is having that. And then I know you and I were talking about even on our mastermind call the other day, but, like, having those systems in place regardless if, like, you even have that person for that system, like, making sure from, like, day one, you're setting yourselves up, you're setting yourself up to be able to handle, like, that goal. Because it's really easy to be like, not right now, not this. I'm focusing on that. I'm just gonna do this type of thing. And once I get to that point, I'll do it. I think that's the biggest thing is making sure you are doing all of the easy stuff. I mean, it's not. Maybe it's not easy even. It's just like the little steps each day, but you're still making sure you're taking all the steps. And I think too is like, and you. We already know this. If you know having coaches, I mean, like, simply putting that, like, I can't tell you how many times, like, I've reached out to you and you've, like, literally probably solved a problem that you took six months to figure out. And you told me in a minute, like, but, like, having those people that have been there to, like, guide you through it because, like, as a mom that wants to just even maybe simply build, hire your first CA or your front desk, it's a lot and it's hard, but it doesn't have to take that much work. And you can be something you can implement and have that system for it.

That's such good advice. Like, whether we're talking about in our personal lives or in our professional lives, like, being on an island is the hardest place to be, right? So having a good support group around you and also the people that you ask your questions to make sure you actually would want their answer. Meaning, like, when you are asking someone, like, practice advice and their practice is at the same point as yours, like, might not be the right person to ask the practice to, right? So, like, doesn't mean they can't have valuable lessons to share, but, like, try to ask people who are a step or two ahead of you so that they can, like, speed up the curve for you. Right. So, same thing I think about, like, in birthing a child, like, my. My midwife, my Karen. What's her name? Or is her name. Like, I would follow that lady off a ledge probably because I was like, just tell me what to do. I'm trusting you more than I might be trusting myself right now. Right. And. And she got me through it. And then the second time, you come into it in, like, a completely different place because you've learned to, like, I can do this and I can trust myself. Right. And so practice not so different than birth in some ways. Right. You're gonna go through pains of contraction because you're progressing. And, like, we don't develop that strength and that capacity without going through it. But you don't have to do it alone. Right?

Right. How many, like, female coaches do you hear, like, they feel like or not, sorry, clients, and even probably males that feel like they're on that island. And what is your first step usually for them when you tell them that.

You know, on some level, I don't hear it as much as I used to because I think I'm around a lot of people who have gone out to seek out what they need. But it is one of those things that on some level, I think you have to ask yourself if that's been true in other parts of your life sometimes where you feel alienated or alone. You almost have to hear this and know, like, I. I can't let that be my excuse anymore, because that's really what it is. It is an excuse to feel. Feel like you are cut off. Because is it easy to form relationships always that you trust? No. But we have to start somewhere by starting to get around other people and start to, like, just like building a practice, you have to start to know the people around you so that they can know what you're offering. The same is true in developing who your professional team would be, if you will, of, like, who's the right fit for me, I got to go out and see what's out there and not just stay on my island. So I think it's just, like, if that feels like it's truth to you that you feel alone in this journey of growing, then know that, like, getting to not only a practice management group might be a right choice, like, come check us out at trp, but also, like, your state organization and your local chiropractors and. And certainly In a post 2020 world, like, finding your tribe of people that are probably easier to identify than ever. Right. Like, can Just help you not you know, feel alone in like this world that has so many interesting highs and lows right now. Right. So really critical for our mental well being as well as just in general like building your practice. Don't do it in a vacuum. Right? No one does it in a vacuum. And growing it. You know, the other part of feeling alone is feeling like you don't have a team of a players to your point. Right. So I think when you work with people that you genuinely desire to come to work with, then it never feels like you're really alone. Right. You might be alone in the CEO seat, but that's, that's why you have coaching and you get to Talk to other CEOs or other people that are owner operators. Right. So last maybe thought here is as you like look ahead for women in the profession, like what are you most excited about for like women in chiropractic or what are you maybe most hopeful about?

I think I'm super hopeful for like practices that aren't just like the one doc show. We can feel that shift. I feel like all of us do, whether you're male or female, but having these like big teams and then big can be four but ten, whatever. But I, I'm excited about the shift in women in chiropractic because I feel like it's becoming this more like let's put our arms around each other and let's move it forward. And I, I, I know that's going to happen. I think these like solo practices are just going to start like fizzling a little bit and it's just really exciting because you, you and I know like when you practice by yourself, like it's, it's hard, it's just different and we have a team that you can, it just makes things so much more fun and so much more light I think is the word I'm looking for. So I'm just excited for the women to be able to just push forward again. And you're in your office manager ca. You play just as much of that.

Role with an entire team. That's really right. Like it really is a linking of arms to like move the needle which again to the point we were just talking about, like helps you feel like, like I'm in it with more than just myself. Right. Like we're all in this and we're all going to share in the winnings when we grow this practice together. And that feels really good. So I agree with you. I think the women are critical in the step both again, you know, there could be men owners, it could be men associates, could be men employed as the assistants. Like, that doesn't mean we're excluding them. I just think the women and like the energy of also like more of a, an ease to practice. And what I mean by that is like less straight lines always isn't a bad thing. Right? This is an interesting thing. So. All right, well, Dr. Rachel, I know everyone's going to be seeing you at the Immersions and on more TRP things, but you also can watch for us. We're going to have more Remarkable Women events coming up, both at the Immersions as well as online. So keep an eye out for that. And if they want to find you on social media, what's your Instagram handle?

Dr. Rachel Hovey.

Perfect. Awesome. Well, thanks for spending a little time with us today and I know I'll get to see you very soon.

Yes, thank you. We'll see you guys later.

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