118 - How Strong Practices Lead Through Uncertainty with Dr. Chris Grier

March 16th, March 17th, 2020 might just happen again at any point. And imagine it's like the starter's gun, right? At a, at a race. That's the starter's gun. Boom. They shut the world down, right? If you're running that race and you haven't trained for it and you're not ready for it, you're getting left in the dust, right? And a lot of practices got left in the dust at that point. If you've been training for it, if you've been putting the work in, if you get up to that starting line, even though you don't know that's the day, that gun goes off, you're ready for the race.

Hello and welcome to Build Your Remarkable Practice podcast. This podcast is dedicated to chiropractors who are in the seasons of launching and building their practice. Join myself, Dr. Lona, and my co-host Dr. Bobby as we have conversations each week as it relates to building the practice of your dreams. And remember, you you can have a remarkable practice as part of a remarkable life, not instead of one. We are here to lead you on the way. All right, welcome back to the Build Your Remarkable Practice podcast, and I am back on air today with Dr. Chris Greer from Iowa, the great state right below me, basically. Um, good morning. We were just having a little dialogue offline and talking about noisy it can get if your news feed, your algorithm, or you're still watching mainstream media. You know, there's talk of a virus again, talk of some of these things that our patients are probably being exposed to, and just like how that influences us. So, Chris, like, tell me what was on your heart where you're like, let's have a conversation today.

Yeah, yeah. I think if you're like Dr. Lona and me, you know, you're not just not really plugged into the mainstream media, you're not listening to the voices that are coming from the outside, but your patients oftentimes are. And so I think that was my thing is I had a couple of patients saying, hey, have you heard about this virus thing from this boat? You know, and I'm like, no, I haven't. And oh, well, maybe you should look, you know, anyway, it reminded me of the end of 2019, beginning of 2020, right, right before COVID when I was kind of like, what is happening? What's going on? And then obviously COVID became COVID. And it occurred to me, like, it seems like that thing is in our past, right? But at the same time, I can almost assure people that that thing is in our future also. Like something like COVID is going to happen again. And in my practice, I remember us just being so thankful and grateful that we did not have to change our tune, the same tune that we had been singing since 2007 in our practice. It was just like, Nope. Here's what it means. Here's how you apply these principles we've been talking about. You know, when we were saying this, that, or the other thing, like, that's what this means in this time. And man, did we create our, our even stronger following during that period of time. COVID was one of the best possible times in my practice being 20 minutes from Iowa City, which was one of the most like fearful places in Iowa for sure. We ended up being like this bastion of like sanity and calm. And that was really, really attractive. So that's where I, I kind of came with that idea. Like, I think we need to talk with practitioners about like, make sure your message is on point at all times because something like that's gonna come up again, whether it's this time or another time.

So good. And Chris, for some of the younger docs, and depending on what schools you've gone to and who you've been exposed to as mentors in chiropractic, other podcasts, you can revert back to some of the older episodes. You know, one of the things that multiple people on the podcast have said is like, get yourself really rooted in our philosophy. Our philosophy of chiropractic, in vitalism. And I think when Peter Kevorkian was on, you're talking about like there's just a completely different paradigm to studying the body for what makes the body thrive and heal and be adaptable. And that's what we're preaching in our practices. And that thread of this new paradigm for people, because it— for most of them, it is a new paradigm to not be afraid of their bodies, to actually look at their body like their working for them. There's wisdom in the body, there's wisdom in the symptoms, right? Like, that's a new paradigm for people, right? But once you've learned that and you start to walk that paradigm out, your power comes back. You actually learn to be your own best doctor, which is huge. Like, that is huge to not be manipulated through fear anymore. And so this role we play in our communities right now is really important, I believe, on the world stage for what's happening. Because when people aren't manipulated through fear, especially fear of their health, we're like a different population, right?

Absolutely. I think you nailed it. Like, people are— there is— there are massive forces out there. And I don't want to sound conspiratorial or anything like that, but there are massive—

you're all there at this point.

Yeah, there's just so much weight behind this other paradigm, this mechanistic outside-in paradigm. There's a tremendous weight to it, and turning that paradigm around is just too much inertia, you know. It's just too much inertia at the moment to fully— to turn around quickly, for sure. But we don't have to necessarily just be hopeless about that because we have an entire different Paradigm, and it has its own weight and its own momentum going. And we are the ones that get to feed that momentum to our people. And I think the beautiful thing is it's based on truth. If I can just stand on that, it's based on truth. And that feels right to people when they hear it. It feels right to people when they live it out. And on the opposite side of things, it doesn't feel right to people to do the outside-in thing. They're doing it because that's what they've learned and that's what they've been told and That's what they've been—

what they think is the only option.

Yeah, they may have— it's just, this is how the world works, right? And so when they hear this vitalistic paradigm that your body's designed to be healthy, your body is really smart, your body has this innate wisdom in it that heals and controls and regulates— people don't even have to know what you're talking about. They're like, that feels right to me. And so in your practices day in and day out, and frankly out of your practices day in and day out, but for sure with your people that you're already leading make sure that you stand on that with folks so that when whatever hits the fan is going to hit the fan, you know, whether that's now or 2 years from now or 10 years from now, you've been saying this the whole time. And they're like, that's why I— that's why I go to Dr. Lona. That's why I go to Dr. So-and-so, because they've been telling me the truth the whole time.

Yep. Yep. Yeah. And like you said, Chris, like some of us that have been in practice through 2020 and previously have had that experience of first of all watching this thing happen. And I remember vividly, actually, we had a mastermind here at my office with a group of chiropractors. Like, I think it was a week and a half, or maybe just a week before everything shut down. And we had chiropractors that had flown in from West Coast and some that were coming from more on the Eastern side, and them telling us Midwesterners this thing is happening, right? And we were like, no, it's not. This is gonna be like the bird flu. Like, what are you even talking about? Why do you even have the news on? Like, very, like, sarcastic back at them, right?

Yeah.

And, and they were like very serious to us. Like, something is happening where we're gonna get shut down or something like that. Right. And I think it was like just that following Monday when it was the 2 weeks to slow the spread or whatever. And and all of a sudden the schools were closed. And I just remember this very eerie feeling of like, what the heck is going on? And it was— I don't know if you felt this way, but I felt like every day kind of felt like 2 weeks in a day because you just were trying to understand what was being shared and also like how to respond, right? And then as it became more and more apparent that it wasn't 2 weeks and it was going to be this other thing. It was such an interesting dynamic to be the— literally, for, I think, a lot of towns, one of the only places that people could come in and were really still treated human, right?

Yeah.

And so you did have this ability to sort of find your people, and that was refreshing, even though it was such a weird time, right? And I just share that, you guys, because even like, especially for younger docs, I can remember having an MD as a patient early on and being very weird in that interaction. Like, do I share the truth? Do I not share the truth? Like, what if they don't like it? And really trying to censor myself some. And then during COVID and also not being fresh in practice anymore, there was— and there's still practice members right now— there's 3 MDs that I remember them asking me for my thoughts on what was happening. And I felt like I was in the Twilight Zone also, because I was like, what do you mean you're asking me about the vaccines? Or you're asking me, like, aren't you supposed to know this? And that's when I really started to feel like, well, man, like, it feels like the emperor wears no clothes right now. Like, yeah, you know. And so I think It was such an eerie time, but it also really reminded me of, gosh, we really can lead through this. Like, nobody knows what's going on. And whether that's coming through again, some form of that, like you said, who knows what's coming. The point is, is our principle is a natural principle. Like, we are based on the law of life. And so that isn't changing. There's no reason to revolutionize that. That just is how nature works, right? Yes. And so when you're rooted in that, and I'm gonna say on some level, even though we all got shaken up, you're unshakable on the fact that like life flows above, down, inside, out. Your body is self-healing, self-regulating. You are more than just your physical body. There is this element of the life force and the intelligence working through your system. Like those are the things that give you the confidence then to not have to have all the answers, But to know like, hey, this is actually how the body works. There's balance. Guess what? You're more resilient, you're more adaptable. And that's exactly what we need to be during periods of heavy stress, right?

Yes. And that's it. You know, like for the listeners out there who are like, yes, that's what I believe. Or yes. Oh, that sounds great. But I haven't really learned that yet. I haven't really dug into that in the chiropractic world yet. How do I make this actionable in my office? Let's spend some time on that because this really is actionable in the office. And this is kind of my plea. Today is like, start talking about these things now. Like, start having these conversations. If you're not already, start. If you are already, make sure you're doing it day in and day out, every visit with people. Don't miss an opportunity. Uh, and if you're already really strong on it, teach your CAs, teach, you know, whoever. Like, just keep expanding that because again, people really respond to it because it is— it resonates because it's true. And how do we get that message out? Well, in, in the Remarkable Practice, we train our patients to know that 3 things are going to happen on every visit, right? We're going to check your spine to see where you're subluxated. We're going to adjust your spine where it's ready to be adjusted, ready to accept an adjustment. And we're going to educate. So sometimes people are like, man, it's awkward to do education tableside. I've just been talking about the football games and the weather for years. How do I make this switch? Let's talk about how to be practical with it. And what I said right there is exactly what you would say to a person, you know, Dr. Lana, if I had been taking care of you for the past couple of years and I had, you know, you come in, you're, you're regular, you're good compliance, you know, you, you're everything we want in a patient. But I've let that drift into meaningless conversation, you know, just chitchat. The next visit I would say, hey, Dr. Lona, I am excited to have you here today. And you know what? One of the things that I know that I could do even better for you is to keep this conversation meaningful. So really, each visit, there's going to be 3 things that I do. I'm going to check your spine to see where it's subluxated. We're going to get you adjusted where it's ready to accept an adjustment. And we're going to have a conversation about health and healing so that you can, you can do even better in this stressful world. How's that sound? Yep. And you're going to say, that sounds great. And then you get to do it because the person just gave you permission to do that. And then what do you talk about? You talk about, well, we have the Dirty Dozen, right? And we have the Three-Legged Stool. So we have these mechanisms that we talk about. But one way or the other, make sure that you're taking whatever their conversation is and identifying the stresses in their life that are coming from that. Even if it's like, oh, we had the greatest weekend, we traveled down to Cancún and we did this and that. And it's like, oh, that's great. I'm glad you had that time to take time off. And man, the physical stress of travel is real. And, you know, oh, you probably ate and drank completely different while you were down there, right? Oh yeah. Right. And psychologically, it's just a totally different thing while you're down there, man. I am sure glad you're here to get adjusted because those stresses are what cause subluxation. And that's what we're here to check. Let's get you even healthier on the backside of that vacation. So we can just do so much better with table talk. And then people get used to this idea of like, oh, right, stress causes subluxation, subluxation causes body dysfunction. Why I'm here is because life is unnaturally stressful and I want to make sure I'm clearing and balancing that nervous system so I'm as resilient as possible, maybe even as antifragile as possible in the world, so that when stuff hits me, I get better because of it.

Yep, that's good. When I was learning to talk the tick and to have dialed-in table talk, like, one of the games I used to play in my own mind was like, how do I turn every conversation back to chiropractic? The other thing that I think is just easy table talk is explain what you just did, right? Like, if you saw that they had a sacrum that was really rocked to a side, or like something didn't move as well as you want, like, show them where that's at, or touch that spot again and explain where those nerves go, like such an easy way to let them know, you know what you're looking for. And they learn more about how everything's interconnected and the importance of being there. But here's the other thing. If you're listening to this and you're like, okay, like I can hear it from Chris, I can hear it from Lona, but I don't think I'm like sturdy in my philosophy yet. That's also where there is this kind of like the rubber must meet the road and you gotta go get it. Right? Like whether that's getting around chiropractors who ooze that themselves, that are some of your mentors, and just spending some time in their practice, listen how they table talk, or getting to seminars. I can remember, like for me, the price of admission was like I needed to get to New Beginnings, which is a deeply philosophical seminar about once a year at least, and then just sit there and listen for like, ooh, that felt like truth. Like that speaker. I loved how they said that, or that one was like off a little bit to me. Like, why did that one feel differently? And I would wrestle with that because there is an element where you will wear your mentor's words on some level and their conviction in this until it becomes your own. And some of that comes from repetition, right? Like where your hands have done it, you've witnessed the change in people, and that's where the philosophy comes alive, I think, and where you can stand very convicted in what not only the philosophy says, but what you're able to deliver.

Yes, absolutely. And you, you've, you've covered how we gain certainty, right? By observation. So get in there and observe or interact with people by didactic learning, like actually show up, listen to seminars, read books, which, I mean, there's plenty of books, several of them green, that you can just pick up and—

Yes.

As well as like, if you want a shortcut, get some of Simon Sørensen's works cuz he condenses down the green books, which is amazing.

Yes. And I'll put a shout out for Sinnett's books as well. He did a couple of great books, The New Chiropractic Textbook and The Textbook of Human Adaptability. Like, listeners, like, take these things, jot these notes, all of it, because those are the ways that we learn and we gain certainty. And the other is practice. You have to just start doing it. And you know the patients that are probably going to be the easier ones. Start with them, mark them on your calendar, however it is. Put yourself an alert in your software. These are the people like, let's start building that for sure. And then don't miss what Dr. Lona just said with the tactic there of touch, tell, ask, teach, right? TTAT is what we call it. It's like, oh, this, this area right here, this is actually your C4 vertebra, and that is— that needs adjusted. So here, let's adjust that. Boom. Hey, did you know the nerves from there serve your thyroid? And the thyroid helps with your metabolism. So if you're feeling like extra anxious or if you're feeling low on energy, that could be an indicator that thyroid's not functioning. Man, I'm glad we got that adjusted.

Boom. Move on.

So good. Like, people are like, oh, I've heard about my thyroid, that sounds important. Like, I'm glad I got that adjusted. Yeah. So stick to it.

Yeah. So good. So good. Yeah. So these are the things, whether we're in a time where it feels good or it feels again like it did where there was a lot of noise happening in the media around being afraid of your health and well-being, you know, when we get really rooted on this principle We learn how to speak it simply, connect the dots for people, knowing we're walking them across the bridge, that they might be right at the first step or they might have already crossed most of the bridge in their understanding, you know, of chiropractic and why they're there. That's where we get to be really adept at communicating this principle so that we can stand on it even when it's not, you know, the rest of the world outside of us feels like it doesn't have that. We have that, and our practice is rooted on that.

Yes, absolutely. And March 16th, March 17th, 2020 might just happen again at any point. And imagine it's like the starter's gun, right, at a race. That's the starter's gun. Boom. They shut the world down, right? If you're running that race and you haven't trained for it and you're not ready for it, you're getting left in the dust. Right. And a lot of practices got left in the dust at that point. If you've been training for it, if you've been putting the work in, if you get up to that starting line, even though you don't know that's the day and that gun goes off, you're ready for the race. So please take action. Go do some things that are going to help you be more ready for this because your practice depends on it and the people you care for, their lives depend on it literally. And we saw that before. It's going to happen again.

Last plug, and Dr. Chris and I both would be happy to connect with you on this. This is also why having a tribe of chiropractors that you can ask questions to and walk out practice during uncertain times becomes really invaluable. So we'd love to be your tribe. You can connect with us through a strategy session. We can talk about coaching, we can talk about coming to an immersion. We would love to have you part of the TRP family. And then also, I'm just going to make a plug that likely this is also a good time to join your state association, because having a strong political ally in your state generally is going to be really necessary when some of these things happen through the larger powers.

Yes, absolutely. And if you're sitting there going, my state association doesn't agree with my philosophy, well, guess what? The only way to change that is people with the— your philosophy joining your state association. So start. You be the one.

It's okay. Thank you, Chris. This is really an important conversation.

Absolutely, Dr. Loney. You're very welcome. Thanks for having me on again. I always love it.

Hey everyone, please listen in for this next bonus interview of one of our remarkable success partners. Partners. They all help us help more people find the benefits of chiropractic. So listen on.

So today I'm in the studio with a new friend of mine, Stephanie Dove Blake. We just met actually at the end of 2025. Here we are in 2026. Stephanie is the founder of Social Sparrow. Anybody heard of that before? Well, you're about to hear about it now if you haven't. Social Sparrow is doing big things in the chiropractic marketing space, and they've been an awesome success partner this year. We were actually introduced to you from another amazing success partner of ours, Dr. Caleb Braddock, Dr. Chad Glines from Genesis, uh, Back and Neck, and they were just singing your praises. And then we kept hearing about you from other TRP coaching clients who also leveraged your services. We're like, well, if they're doing such amazing things, why don't they help more TRP doctors? So We connected at the end of last year and you came on board as a success partner. So super pumped to interview you today. Just before we press record, we were chatting about what we would want to talk about today. And I can't wait for everybody who's listening to hear what you have to say. But before we get into some of that, tell us a little bit about you. I think your story matters. I know it inspired me and I know it'll inspire our audience. So yeah.

Yeah.

Jump there. First of all, thank you so much. It's such an honor to get to interact with you guys every single time. Every single time I meet someone from TRP, It's a different experience because of how you guys show up and the integrity you have. And so it's an honor. Thank you so much. I really appreciate it. So a little bit about me, man. Okay, I am a big geek and someone who for the longest time in my life tried to find, you know, what is it? Because I grew up knowing that I didn't quite fit in the box, right? And, uh, man, nothing ever seemed to fit right in a 9-to-5 job. I was always seemingly banging my head against the wall, hiding in the bathroom, uh, just like, is this really it? Is this really what life is all about? And little did I know, I am totally an entrepreneur through and through and desired to build something great in the world. And, um, part of that desire has all come together like a puzzle, like puzzle pieces through Social Sparrow. And so, uh, like I said, I'm a total geek. I used to want to be like Sandra Bullock in The Net, and that is going to that totally aged me. I don't know if anybody listening has ever seen The Net, but it was like this '90s movie, and she was like this good hacker, and I was like, that's what I want to do. And, uh, so I actually dropped out of high school my junior year, and I went to a network engineering school, which was just one of those pop-up schools during the dot-com boom, which is kind of scary because they charged us crazy amounts of money. But I did all of this, um, stuff to learn about server rooms and how to do network engineering and make computers talk to each other. And then I went into A+ certification to learn how to computers and do all this fun stuff. And by the time I was basically supposed to graduate high school, I was working at a couple of different big companies like EDS and Cigna. I worked at a college in their server department. But still, I felt that, you know, just insatiable, is this really it? I gotta show up at 8 AM and I gotta clock in, I gotta clock out. Like, is this really it? And, uh, you know, I got married, started having babies, and something else presented itself. We were actually overseas as missionaries for a good while. And it also took me out of the workforce for a long time raising babies, which the best job I've ever had in my life is raising my children. I've got 4 beautiful, amazing children ranging from 12 to 24. But where all of this kind of came together was in my tween and teen years. Part of the reason I was allowed to drop out of high school was because my mom didn't really have much of a say in the matter. And the reason why was she was extremely sick. It was just my mother and I. My father had passed away from bone cancer whenever I was young, at the age of 7. And my mom unfortunately had fallen. My mom and my dad were missionaries over in Haiti, and she had fallen off of a donkey there in Haiti, and, uh, it had ruptured a disc in her back. And so after my father passed in Haiti, she came back to the States and, you know, had a year or two of kind of normalcy with her back just kind of hurting her, taking Tylenol, ibuprofen, whatever. And but eventually that grew and grew and grew, and she went to doctor, and the doctor referred her to, um, you know, a back specialist, quote unquote. And, uh, eventually she had a surgery, and it ended up being a botched surgery. Ultimately, my mom was in between, you know, having lost my dad and this horrible, horrific pain that literally, uh, it's, it's really sad to remember, but I remember her, you know, literally, I would, as a young girl, you know, just being mean to her, like literally hiding her keys from her. Because she just wanted to ram herself through with the car into a tree because the pain was so great and she felt like such a burden. She didn't know how to function. And this was back in the OxyContin boom. And my mom was definitely on Oxy as well as many, many, many other pills that she carried around in her little bag everywhere we went. It was actually not so little of a bag. And so what happened during that time was I became, you know, her caretaker. And it was just, just me and her. I didn't have much. I don't have any extended family, actually, but But, you know, I walked this out with her and unfortunately get to see the worst side of what can happen to someone whenever their back really hurts them and then they go the medical route and it doesn't go well. I mean, I know there's a time and a place for surgery, but for the most people there are other options. And I know that now, but my mother did not know that. And so she ultimately passed away in my early 20s due to a fall because she, over the years, she had the botched surgery, then she had to have another surgery, which led to— I believe the second surgery was a disc fusion, and then some other discs got messed up a little further down, and so she had to have another surgery. And then from there, it was me driving her for injections for pain, driving her to doctor's appointments for more pain medicine, taking her to late-night emergency room visits. And so it was really rough. I actually started doing all this when I was— I think I was just turned 15 years old. I got my hardship license, and so I would drive her around to all these things and I grew up really fast and got to understand through the death of my father and watching my mother suffer, understanding a side of life that most people don't get to. I say unfortunately, but I feel like it enhanced my life and knowing how precious it is. And so, as after, you know, all through all of this, my mother passing in my early 20s due to that fall, which honestly, she didn't have a great quality of life at that point, right? My life was trudging forward and I started having neck pain and back pain, right? Pain shooting down my, my right arm like you would not believe. Like I said, I don't have that. I haven't had that in so long now that I can, I can barely— I just, just the fraction of a memory of what that felt like, kind of, it like hurts my soul because it was so incredibly painful. And then I would get these debilitating headaches. And, um, I was fortunate there was this crazy wild-eyed chiropractor out in Van Alstyne, Texas, experimenting with Facebook Live back in 2015, I think it was, Dr. Caleb Braddock. And he was out there just doing whatever he could to let people know about what he was doing in Van Alstyne. And I lived nearby, saw his Facebook Live, and through a series of events, I eventually came in and I was seen by Dr. Braddock. And he sold me a care plan that at that time I couldn't even afford. Like, I had to get CareCredit and I got CareCredit and I got help. And literally within about, I don't know, I think it was about 2 weeks, I was right as rain and I had no more sharp shooting pain down my right arm. I had no more debilitating headaches.. And I ultimately found out eventually, not at that time, I didn't know it, but I have, I have a bulging disc. I live with it between C6 and C7. I've done the gamut just because I wanted to know. But I went to the back specialist, right, and looked at my MRI with him, which he did not explain at all, which I'm so grateful for doctors like Dr. Glines and Dr. Braddock who do explain people's MRIs in common language. But he, you know, basically was just like, you need disc replacement surgery. And that was about 10 years ago. And now I was like, absolutely not, there's no way I'm doing disc replacement surgery. And so, uh, walked out of there dedicated to do something different. And I had already experienced chiropractic care a little bit, so went full on into that. I've been on the DRX 9000, and, uh, through chiropractic care, massage therapy, I have not had to have any pain medicine. I've not had to have any surgeries of any kind, no injections, no nothing. And It's just a testimony of like the power of chiropractic care because this guy is looking at me like, if you do not have this surgery, you're going to lose feeling in your extremities, you're going to blah, blah, blah. Like the way he extrapolated out the hell that my life was supposed to be because of this bulging disc and that there was no other option. But yet, because I knew about chiropractic care, it completely changed my life. I recently went back and he's like, wow, I'm so— it wasn't the same guy, but this guy saw the new MRI, checked in after 10 years, right? And I, you know, they looked at my neck and basically they were like, wow, I would have expected you to be really worse off than this, basically, you know, because it's impinging on— it was impinging on my spinal cord by 5 millimeters. And so essentially he was like, I, I don't know what you're doing, but keep it up. And it's a good thing you didn't get that disc replacement surgery because it'd be about time for it to be replaced by now. And we actually don't even recommend the device that you were going to get. We would recommend this fusion device now. And he pulled this device. I was like, well, I have no need for that. Thank you so much, and walked out that door as fast as I could. So like I said, the puzzle pieces now, through all of my geekiness and stumbling, meeting Dr. Eric Janowitz and then learning about Facebook ads and learning about marketing, and then coming to Dr. Eric Janowitz as this actually a patient, this homeschooling person, uh, mom of 4 who didn't have a background in this, and asked him if I could run some ads for him. He said no first, but I'm persistent. And then he said yes. And yeah, we started running ads together. And man, that's been almost 10 years ago now that I started working with Dr. Braddock, and he's been a client since then. And we have just grown and just seen this amazingness where I get to actually help doctors get in front of people who are just like my mom and just like me, who maybe if they have another option, they don't have to go have surgery that has this horrible success rate. Right, and get to help doctors change people's lives.

Wow.

There was parts of the story that I didn't even hear the first time that you shared that time. So thank you for sharing that. And, and your story matters, and where you come from is so important. So thank you for sharing that. And just knowing more about you now and your family and just your journey is just incredible. So it just puts you even in a better position for me, and just knowing the type of person you are. So I love that your attitude about it was— it actually helped shape you and who you became and your story. I love that. So good. So a little bit about Stephanie that y'all don't know either. She— okay, so you're very humble, but you have literally built a team that's larger than probably almost everybody is listening to this podcast right now. You have 26 people on your team, right? You've built a huge business. You're serving chiropractors all over. You've built a massive company. You're CEO of a company, you're founder, you're an entrepreneur, you're a Geek, you said.

Yeah.

Pretty cool geek. Anyway, bottom line is you're an amazing person. So every business exists to solve problems. So you help solve the problem on the top of the, on the, on our domains, the first domain attraction, getting new people in and literally through the digital platform. And you're up to some cool things right now. So talk to us a little bit about, you know, in the, in the few minutes that we have, tell us a little bit about what you guys are doing to help people and also what's coming down the pipeline. Like what we, what can we expect? Because I know that everybody's listening wants to know, okay, from this person who's been doing this 10 years and winning consistently in driving leads into chiropractic offices, what's happening right now? What do you see that's coming in the near future? What are you guys working on? What are you excited about? And then at the end, I'll just ask you, you know, like, how do people learn more, get in contact with you and your company to learn more about it? So I'll let you run with that.

Absolutely. So specifically in the attraction level, we help generate leads via Meta and Google, and then we help book those leads. Also, because the truth is, is now with the leads that are coming in both off of Meta and Google, it is so hard to get a hold of anybody. I don't know about you or anybody who's listening right now, but you probably get tons of spam text messages, spam phone calls, and you've got our devices like iOS and Android, they're working on spam filters. And, and so amongst all that, there's a lot of really great things that are being done in order to protect the consumer, which is us. Uh, but amongst that, it's also hurting a lot of small businesses. So the way we generate leads is people literally opt in. They give their name, their email, and their phone phone number and they raise their hand and they say, I am interested in this special, I'm interested in this thing, or, um, whatever. And so essentially, whenever they opt in, it takes a lot in order to get those people booked. And I'm probably the worst person about this because I do the same thing. So like, um, there's this gym here where I'm from, and I opted in to sign up for their free whatever because I was looking for a new gym. And I— they followed up with me for probably 3 months, and I did not respond a lick. And the reason why was because I, I responded during a time when it was the holidays. I signed up during, I think it was October or something, at the end of October. And so then, you know, it's Thanksgiving, it's busy, it's December. I'm not starting the gym in December. I'll just wait till January like everybody else, you know. And so they're just following up with me and following up with me. And I was so appreciative because in January I signed up and I paid for an entire year ahead of time, right? I didn't even sign up monthly. So I'm not a low-quality lead lead, but yet many doctors will look at a lead that doesn't respond for X amount of time and be like, they're a terrible lead, they'll never convert, right? And so the truth is, in today's busy world with the amount of spam messages and AI— which I'm a huge fan of AI, I'm equally as excited and terrified by all of it— and but we actively use AI aggressively. But with the AI stuff that has enabled the bad people, the bad players, it's impacted us as consumers and it's impacting businesses. And It takes so much work to get people booked. So what we did is we basically said, look, doctor, your front office staff already has a 40-hour-a-week job. Whenever we come along, what we need them to do is going to be at least 10 to 15 hours of work a week, and you're not— she's not going to be able to do it. So we're going to do it for you, essentially. And so that's where we put the majority of our focus. I mean, we have a lot of things that come along with our services, like our automations, our our text follow-up, our hard confirmation process, all of these different things in order to basically take care of what we call Core 4, which is Core Number 1, Core Number 2, and Core Number 3 is what we focus on taking care of. So Core Number 1 is how many leads can we generate for what cost per lead? But we all know it doesn't matter how many leads we generate. We could generate thousands of leads for you. If only 5% of them book, well then what good is that to you? So Core Number 2 is booking. So we have to get a great booking percentage. And then Core Number 3 is show. We have to get a great show percentage. How many of the people booked can hit show. And then out of the people who show, that's up to the doctor. How many of them can they close? And as long as the doctor has, has the tool set to close cold traffic leads, meaning Facebook, uh, Meta— I'm sorry, Google are always easier to close because they're warmer traffic. They probably were search-based. They searched and said chiropractor near me, and then our ads pop up. Those people are going to book faster, show faster, and come in. But there's a ceiling with the number of Google leads you can get. And they're usually more expensive, whereas with Facebook leads, they are going to be more inexpensive, but they're going to be a little harder to book. They're going to be a little harder to get to show up, but there's going to be some diamonds, some incredible diamonds that literally many of our practices were 85% of all of their traffic, and they're blowing up, getting second practices, hitting their goals, you know, doing wonderful. And so as long as those main core 4 are functioning and working, and that's, that's our individual process that we look at every single client through that lens. Is the Core 4 functioning well? And if it's not, which core is malfunctioning and how do we fix it? And we have solutions for that. And so that's mainly how we serve our clients right now. And it's so much fun because we've been doing it for so long. You know, there's not much we haven't seen at this point.

Really good.

Well, you said something to me earlier too, and I just want to restate it for everybody. So you're obviously a Success Partner. We refer, you know, our clients to your company because you guys do incredible work and we've gotten great great, just awesome feedback. So if someone is listening and they're like, you know what, I need to— I should connect with Social Sparrow, I want them to be able to connect. But you're working with Decompression, uh, clients, chiropractic, Softwave, neuropathy. I know you said the chiropractic and the decomp are the two big ones, but you're even working with those others. So if you're listening to this and you're like, hey, do you work with fill in the blank, one of those four, uh, specific value, uh, centers that you are doing that. And so you said a word during our time right before we started recording, the word innovation and staying far ahead. And you said that's what you guys are working on right now. So you guys listened to someone who is for a long time been in the game when you talked about your story as a network engineer and going to school when you were, you know, not even know it's high school. You've been doing this a long time. So again, this is not new for you. And so you guys have mastered this and you're continuing to stay on the tip of the spear with everything you guys are innovating, with, you know, OpenAI, OpenClaw AI, and everything else you said. So if someone wants to learn more, get in contact with you, you know, kind of figure out if we, you guys might be a good fit to help them with what they need to be doing to reach the community that they serve, how do they take the next steps?

Yeah. Oh my gosh. I'd love to talk with you. The best way to do that would just be go to socialsparrow.com and on there there's a contact page. You can submit, uh, a form there and book right away, right on my calendar. And then we can have a conversation and see if we could help you out for sure.

Beautiful.

Well, Stephanie, thank you for taking the time to meet with me here today. I'm glad that you're— you were a client, you know, now you're at the gym. So making it happen. You're a chiropractic client, you're a client of social media ads and responding to that. Like, you're a user, you live the experience, and then you turn it into your business.

So for sure, maybe a little too much sometimes.

Well, we're appreciative of you. Thank you for being a remarkable success partner. Again, thank you for taking the time to meet with me here today. Grateful for you and looking forward to a great rest of this year.

Thank you so much. It's an honor.

Thanks for listening to this episode of Build Your Remarkable Practice podcast. Remember, what the world needs now is chiropractic, and what chiropractic needs now is more successful chiropractors. If you like the podcast, please subscribe, share with your friends, and leave us a review. And if you'd like to connect with us personally, please Click the links in the show notes to schedule a call.