325 - Why Do Most Chiropractors Miss Their Targets and How to Fix It

At Genesis, we help successful chiropractors implement spinal decompression with a fully turnkey system that handles everything from marketing and new patient generation to systems, protocols and ongoing support. The result, massive value for your practice and life changing outcomes for your patients, all without drugs or surgery. This is the next evolution in chiropractic care. Welcome to Genesis.

Timeout. Maybe you need to get back to getting some goals for yourself. Maybe that's where you've lost that loving feeling. Maybe that's where you've lost your mojo. Maybe that's why you've gone through the motions more recently. Maybe that's why you've thought maybe there's something else. Greener on the ground. Grass on the other side.

Hello and welcome to the Remarkable CEO Podcast, a show dedicated to chiropractors who want to transform their job into a business so that they can have a remarkable practice as part of a remarkable life, not instead of one with your hosts, Dr. Pete Camiolo and Dr. Steven Fransen.

What's up, Remarkables? Welcome to another episode of the remarkable CEO podcast, Chiropractic's number one business podcast. I'm Dr. Stephen Fransen.

And I'm Dr. Pete Cameolo.

Super stoked as always to be in the studio with you, Dr. Pete, and to bring a message to all you awesome chiropractors out there in chiropractic land, which is our land, right? We're making America healthy again, aren't we, folks? Don't forget, this is our opportunity. The doors are open. We're back in the conversation. We're talking about health again. Are you talking about health and chiropractic's rightful place as the leader in vitalistic healthcare? You need to take your stand, take your position, right? So make sure everybody in your town knows exactly who you are, what you do and why you do it. Hopefully this podcast helps you reach more people. Dr. P. Today we're going to be talking about one of my favorite topics, which is about goal getting, right? So goal getting. Not just goal setting, but goal getting. It's set, goals smash, goals, reward and repeat. Let's get into a goal getting conversation.

You know, it's interesting even that you brought up the Make America Healthy Again theme. Because if you Remember, back in 2020, we, in October, at our attraction Immersion, we released the theme of the Make America Healthy Again movement. Four years later, there's the Maha movement. And so you think about this. The power of intention, the power of putting a message out, the power of having a target, right? Fuzzy targets don't get hit. It was very clearly defined, Make America Healthy Again. And we put it on a hat. Guess what? Now there's the Make America Healthy Again movement. And it has made it all the way to the top. All the way to the top. And then I think about RFK Jr. And I remember sitting in rooms with him at events and him being there and him talking about, you know, his commitment to children's health. And he was at that time, Children's Health Defense. And that whole movement, which at that time was the. His platform, which he stood on. And he received such tremendous support from chiropractic. And he said over the years how we've championed him at every step of the way, at every turn and in every battle. We always had his side and his back. And then now you look at that. And I know he had goals to have more influence. I know he had a.

An aim.

He was aiming high. And that's the power of goal setting. Dr. Stephen, right there, we have as a professional goal, it's our 130th year. Happy birthday to all you chiropractors out there. We're celebrating 130 years this year, this September, which is awesome. And then you have the Make America Healthy movement. We're in the midst of it. So 130 years, chiropractors have been working towards this moment. That's a goal. And then you had this one guy who spent 20 years praying every day on his knees that he would have an opportunity to make a difference. That's a goal. So, Doug, Stephen, talking about goals, sometimes a goal is 130 years out. Sometimes the goal is 20 years out. Sometimes the goal is 10 years out. Sometimes the goal is 90 days out. But you got to have a goal and you got to go for it. And I'm excited to have a conversation about that today.

Yeah. So it's a big. It's been a big week around the Franson house. Big couple of weeks here with every. Everybody back to school. You know, Sam off to Liberty University for his senior year. Can you believe it? I can't. But he's off to. Off to Liberty. And Emma Grace, my daughter, off to Providence College, off to PC. She can be a friar. She is in her freshman year. So we are officially empty nesters. So, you know, if it's definitely. It's a new. It's a new dynamic, man. We love having our kids around. Good thing. You know, my wife and I like each other. I mean, you got a house of kids. Right now, you're probably sitting there going man, that actually sounds pretty, pretty nice right now. But it's, it's amazing when, you know, kids bring such an energy to a house and oh my gosh, it was so, it was. It's always hard to see Sam drive down the driveway when he's packed up the truck and he's driving down to Virginia. But wow, it was tough driving away from that campus in Providence, Rhode island last weekend and just leaving a big chunk of my heart behind. And I'm looking over at Camilla and I'm like, oh my gosh, they need to be loving on her, make sure that she's, she's, she's knowing that she's still needed and wanted and just such a, you know, such an incredible, energetic being who's just, you know, such a critical part of our big life that we're living. And I got to make sure that she feels like she's got direction and purpose and man, it's just been a, an interesting season of change. But, you know, just we've always said, raise the adults that you want to hang around with, right? So I'm just, you know, God gives us children and he asks us to raise the adults that we want to hang around with. And walking away from Emma the other day, she's so confident and poised and excited. You know, she was delicate with mom and dad. She was just really gracious for everything and everything, but just I could see it in the glimmer in her eye, just that confidence. And she's just ready, man. She's just positioned for it. So excited to see big things for.

Her this year, man, that's awesome. I was remembering when we did the, the 10 things for Sam and how many people loved that episode. So I'm just going to say it'd be awesome to bring back some of that in the future. So we need to do a future episode on that because I'm sure there was a part of that happened with the drop off for Emma. I'm sure it came with some lessons to learn and know. And you think about, I know Emma because we had opportunity to spend some time with her and you recently and she had some goals as well, where she wanted to go and she wanted to accomplish. And that's power, the power of setting goals for her to go to college, the college she wanted to go to, what she wanted to do and you know, just seeing that and talking to her and talking to Sam, gotta talk to him about some of his goals and what he's wanting to accomplish in his life and, and where he Wants to go and, you know, setting goals starts early. You know, right now with some of my younger guys, I'm working on goals with them. And again, I always go back to my, my sports that I'm coaching and I, you know, really help my young athletes set goals for what they want to accomplish in their performance. Because they're at the age where I'm like, you got to take, you know, how many thousand ground balls a week, you know, how many hundreds of hits off a tee a week, like how many push ups per week? You know, it's like, what are the things that you're doing so that you can become the performer that you want to become? You know, and it does come back to building this into your disciplines and your culture. Dr. Steven I did not grow up in an environment where I was told to set goals. I don't remember once in my life being coached or guided in my, in my experience. I'm not saying other people who didn't have that. I just didn't have an experience of growing up where it was like, what are your goals? What are you trying to accomplish? Let's get it written down. Let's, let's, let's come up with some target. There was none of that in my experience. This was definitely a new concept for me. When I first hired my first coach was the first time I actually started setting goals. And it was novel to me. I remember this is bringing flashbacks, but I remember when I was training in Naples, Florida, that we would do screenings. And I remember we would say, we're not going to leave the screening booth until we hit a certain number of signups. And I remember I had this thing where I would write I would. But we had to show up with like, what's your number? So I write down my numbers, like 12, like 8, like 14. And we would, I would take it, put it on a, post it on. I put it on a wall because it was, let's say, if it was in a mall, if it was in an event, I'd put it somewhere. And I just knew like, I'm gonna go take that thing off the wall, crumple it up and throw it in the trash when I hit my goal. But I'm not leaving until I hit my goal. And I remember texting Mary and being like, not coming home. And she knew what that meant. She was not happy about it. But, you know, not coming home, it's like, I didn't hit my goal. And I'll tell you something right now, when you are committed to hitting Goals. I mean, it propelled me in my career, it propelled me to success. The fact that I was unapologetic, I was, Was not going to compromise. I was not going to wiggle. And everybody that I've talked to who, quote, unquote, has experienced success and remember, success is a definition you need to come up with. But for me, my success was hitting my goals, and I wasn't going to compromise that. That was the definition of success for me. Yes. And, Doc, that's just so important for us. No matter what stage we're in, whether we're 9, 19, 29, 69, I don't care where you're at in your journey. Setting goals, such a vital thing. And I'm excited for us to. I know you're gonna, we're gonna tell some stories today because this is fresh, guys. If you haven't been watching Dr. Stevens reels, then, hey, you'll watch these back after this. But it's been cool. You've. You've set a lot of goals as I have, but you recently set some goals and hit some goals. So let's talk about it.

So I study success, specifically successful business people and successful chiropractic business people are my favorites to study. And there's some. I'm always looking for commonalities, common behaviors, common traits, et cetera. And one thing across the board you can say about all successful people and all successful business people that I have studied, probably the most common attribute is their commitment to goal setting, right? So being very clear about, you know, I know my purpose, I know my mission, right? So once I know my purpose and my mission, now I have to set my vision. Part of my vision casting is quantifying my goals, right? So exactly what does that look like? Right? So quantifying my vision story with setting goals, objective, measurable goals. So for me, I've had this process, this system that I learned and picked up along the way, observing all these other successful people. And I call it goal getting, right? So it's set the goal, a well defined goal, quantified well defined goal, like smart goals. And then crush the goal and set a reward so that you can reward yourself when you hit your goal, right? And then repeat. So it's just a very simple structure. But to make sure that you are setting a goal and setting a reward for that, whatever that looks like to you, and. And making sure that you don't get that reward until you've actually crushed that goal, right? So set the goal, crush the goal, and reward and repeat. So I had, I Had some fun with the story. You and I were talking about it earlier today and I've been doing some reels on a goal that I hit recently and more importantly, a reward that I got for myself. So I'm a car guy, I love cars. And there's been this one vehicle that I've been. It's been. It's been eluding me for. For about 10 years. I've always wanted one of these Defenders. I guess it's Defender 110, so Land Rover Defender 110. So it's these big trucks that I think are really cool trucks and it would make a great surf vehicle. So I've wanted one for about 10 years, but they're really hard to find. And if you find them, they're in one of two states. Usually they're a complete disaster. And they're a project, which I don't want a project, I don't want a hobby, I just want a truck. Or they've been restored and they're wicked expensive, right? So those are like the two. So one of them, I was like, oh, I can get that. But then I now have a project that's going to be, you know, a lot of time, energy, focus and money, which. Or I can just buy somebody else's time, energy, focus and money and. And get the wicked expensive one. So, you know, Camilla is just. Has been giving me the stink eye about this for nine years because she's like, really? Do you really need to get that? But I have, you know, this system in place which is set goals, set the reward, crush the goals, reward yourself and repeat. So I love this. I love this concept. I heard a story about the Beatles, right? So I heard this, the story where Paul McCartney and John Lennon had bought a house. This is early in their career, and they wanted to put a swimming pool in at the house. They're in California and they wanted a swimming pool and they got it priced out. And they just couldn't believe how expensive it was to put in a swimming pool at their house, right? So they were upset about it, they were complaining about it, and their manager was like, well, why don't you just write some music, write a song and use the proceeds to buy the swimming pool, right? So sure enough, they wrote a song, all youl Need Is Love. And as you can imagine, that song paid for that swimming pool many times over, right? So the expression write yourself a swimming pool comes from this. So I said to myself, you know what? I want to write myself a defender, right? So there's three ways I could have paid for this. I could have said, you know what, I'll just finance it and borrow somebody else's money and take on debt and finance it. Or I could have used money that I had saved up, right? So I have money saved, I could spend on something or, or I could create new money, right, So I could create value, so I can then capture the value and use that new money to buy this vehicle, right? So of course I go with, to plan C, right? Which is I'm going to create the value. Let's create value so we can capture value. And I will create the money. I'm going to write myself a defender, right? So we started, you know, putting some ideas on the board and I was like, I want to do an advanced training for our CEOs. We've got some really advanced business minds in the remarkable CEO program now, guys that have been with us for years. And I'm like, I want to do an advanced training. It's called the Remarkable CEO Summit, as you know. And I'm like, we're going to do a small group experience, so we'll do it experiential. We're doing, the first one is going to be at Porsche, the Porsche experience down in Atlanta where we're going to get a group of 24 CEOs down there. We're going to have the experience itself and then we'll have a day and a half seminar that'll be advanced content stuff that you can only get there. And we're going to go deep, right? Hot, seated, etc. It's going to be a premium event. It was 6,000 bucks a seat, 12,000 if you're not a client. It includes the experience. And there's going to be 24 seats. So, you know, came up with the idea, put the marketing around it, designed the program and out of Vapor, sold 24 seats at 6,000 a piece and wrote myself a defender, right? So set the goal, define the reward, crush the goal, reward myself and repeat. Dr. Pete. It's about creating value, capturing value. And then you can reward yourself with the monies that you make. Capturing the value.

Hey, remarkables, let me ask you, can.

You imagine generating more than 600 qualified new patient leads per month? How about seeing 183 new patients in one month? Imagine your practice generating more than a hundred thousand dollars a week, week in collections, on track to doing over $5 million this year. Sound impossible? Well, those are the real results that TRPs own Dr. Bobby Iliajasvic is enjoying as we speak. Those are his July numbers and August is going to be even better. Coach Bobby has been a new patient generation machine for nearly 10 years. I know because I've been coaching him since day one. But now he is going totally bionic. He has cracked the code on new patient generation and he is ready to.

Share it all with you guys.

Do you want to get in on this? Join us for the annual Remarkable attraction marketing immersion October 10th and 11th in Phoenix, Arizona and October 24th and 25th in Adelaide, Australia. Coach Bobby will be walking you and your team through every step of his Remarkable Lead Machine system. Click the link in the show notes below and register your team now. But Dr. Bobby's sessions are only one of the reasons that you and your team need to be at the Remarkable Attraction Immersion. Let me ask you, have you started using AI to drive new patients into your practice yet? There's a new era in marketing that's powered by AI and it's creating a surge of new patients for docs that know how to leverage it. Don't miss this wave. Our team of experts will show you exactly exactly how the most successful marketers are using AI to generate record numbers of new patient leads in internal marketing, external marketing, and of course digital marketing. Have you developed a fully leveraged marketing machine where you'll have total confidence that you'll predictably smash your goals month after month after month? Stop leaving tens of thousands, if not hundreds of thousands of dollars on the table due to lack of internal new patient referrals. Stop wasting time and spinning your wheels trying to figure out how to get butts and seats for your outside speaking events. Stop throwing good money after bad on digital marketing. That's just not working Doc. You should be seeing a 5 times to 10 times ROI on your marketing dollars. Our clients are crushing this. This weekend seminar will feature a three track format focusing on optimizing your internal, external and digital lead generation. Nine breakout sessions in total with a special emphasis on best practices leveraging AI for all of them. Bring your team. Everyone in your practice is a marketer. Let us inspire and equip them to help you fill your schedule book with more qualified new patients. Join us for the annual Remarkable attraction marketing immersion October 10th and 11th in Phoenix, Arizona and October 24th and 25th in Adelaide, Australia, Australia. Click the link in the show notes here or go to the remarkablepractice.com events page and register your team today.

So I want to speak to some of the people here. I love the story. So powerful. I want to speak to the people that don't that skip one of the steps. Okay, so there's four steps, and I want to talk about each step. The first step, which I think is a really important step because it's. The first one is setting a clearly defined goal and the power of an entrepreneur for everybody listening to this or the majority of you, is that you get to write your own swimming pool. Like, you get to write your goals. Like, you get to decide what it is that you're going to accomplish and measuring it and putting it into a quantifiable measure and setting that goal. So number one is maybe you are a person who are. It falls in the category of, I used to set goals, but I've gotten away from that. I did that early stage of my career, and I kind of. I've kind of moved away from that. Now I'm just setting. Helping other people set goals for themselves, and that's my life now is other people's goals. Like, whoa, timeout. Maybe this is your moment. Listening Doc Steven talk. It's, hey, I need to get back to set some goals for me. Like, I'm helping others. I'm giving other people their scorecards and helping them get the goals, and I'm helping them achieve their goals, and I know what their PPFG is, and I'm rewarding them for theirs. Time out. Maybe you need to get back to getting some goals for yourself. Maybe that's where you've lost that loving feeling. Maybe that's where you've lost your mojo. Maybe that's why you've gone through the motions more recently. Maybe that's why you've. You've thought, maybe there's something else greener on the grass on the other side. It's like, I don't know, but I'm trying to speak to you because I know there's some of you out there need to hear that. Number one is get back to setting goals. Get clearly defined goals, but set goals for yourself as a CEO and as a leader. Get set goals for yourself that require you to get creative, that require you to think outside the box, that require you to expand your thinking. That's number one. Number two is work until you hit your goal. Right? You talked about smashing goals. So step two is commit until you hit it. Like, don't stop till you hit it. And I think that's a really important, really important step. And not. Not being willing to. Don't give up until you hit it. If it takes 10 years, it takes 10 years, right? You had a goal for 10 years. It took you 10 years. You just had to have permission, so to speak, and you had to make sure you had your song to write. So maybe you've had a goal. As you're listening and you're like, man, I have a goal similar to Doc Steven. It's this. You know, it's a boat or it's a lake house, or it's this vacation, or it's this thing I want to get for my spouse or a thing I want to do for my kids or whatever it might be. What is that thing that you've been. It's kind of been in the back of your mind, you know, it's there, but it's like, you know, what. What is it? Well, know what that is, because that's the thing that might be the third step, which is the Reward. I think, Dr. Stevens, some people struggle with not knowing how to reward themselves. They don't even know what. What. I wouldn't know what to do. I wouldn't know what to get. It doesn't always have to be a possession, right? It could be something. It could be an experience, right? There's a lot of ways to reward yourself, right? So. But I think what you said is really important is that you follow those steps that, you know, you set a goal, but the goal has to be well defined. And for some of us, maybe we need to get back to setting goals again. And it's not enough to set a goal. You got to hit it. And What I found, Dr. Stephen, that helps me, is to review my goals every day. I believe in writing down your goals, right? If it's not written down, doesn't exist. So get it written. Number two, reflect on it. Review it every day. Write it down every day and tell other people what your goals are. Get accountability. Those are all the steps for step number one. Step number two is to know, I'm not gonna reward myself till I hit it. So hold me accountable to make sure I hit that goal. So you have that written down.

You.

You visualize it, you see it, you reflect on it. You review it every day. You write it down every day, and you have people holding you accountable to your goal. That's number two. Number three is a reward. Maybe that's where you need to get some work. So find something. What is the thing you might not. It might not be a defender that you could throw your surfboard on like Dr. Steven. What is it for you, right? Get clear on what your goals are and what your reward then is going to be so you have something to look forward to I think, Dr. Stephen we're all human beings and we're hardwired this way. It's the motivational triad. We move away from pain towards pleasure with the greatest economy of energy. What is the thing you're moving towards? Right? What's that? Reward. How are you going to reward yourself? Or for reward your family could be giving you a gift to one of your significant, your significant other, your spouse, your kids, your neighbor. There's lots of ways to reward. And then the fourth one is, this is the key.

Repeat.

See document. I think some of us have set goals. We rung the bell and then we don't know where to go next. And a lot of people kind of like, ah, I kind of just petered out. I just, I kind of shut the engine off where we just went into cruise at that point and we never. I didn't know what else to push for. I didn't know what else to go for. I saw this a lot with my peers in our profession and I have seen it over the years and still see it to this day. So you have to repeat the process, which means setting a new goal, right? And then smashing that goal and having another reward and there's this repeating cycle. Dr. Steven I think it's really important that we recognize like you've got to be doing this for yourself so that you can help others do it for themselves.

So I want to throw gasoline on this with what you just said, Dr. B. Because this becomes a cultural thing and culture is contagious, right? So I love how you say a vision is not taught, it's caught, right? So your children see how you behave in this category. They, your children will pick up on this, right? So like I know, like my, the vehicle that I found in this story was in Amsterdam, right? So it had been rescued from a French firehouse. It had 19,000 kilometers on it, right? Which is like 12,000 miles, right? So a 1999, 25 year old vehicle with 19,000 kilometers on it. Not, I mean, just lightly used and just almost perfect condition. And it was still totally redone and refurbished. But my son and I flew over to Amsterdam to see the vehicle, test drive it. And you know, the whole time I was with my boy, I was speaking into him on this, right? So he knows I can just borrow the money and just, you know, go into debt with it. He understands that mechanism, but that's not what I did. He knows that I could have just used money that I had saved. But he needed to hear and watch and see like experientially Right. So I know that that made an impression on him. I know my daughter was involved in the process. I guess the payments come in. She help. She works at the company. So you get. So I'm going to speak into her and make sure that she understands what I did intentionally. Like, see your kids watch this, they learn this. It's not about you just setting goals and then rewarding yourself and then repeat. That's, that's. It's not just about you setting goals and crushing goals and rewarding yourself. You're a leader. Your whole tribe is watching you. Right? This is a cultural thing, right? So when it comes to all your team members, it's ppfg, it's personal, professional financial goals. You need to do this with your team members. Like showing them in a way that's inspirational. Like showing us, like, listen, you can, you can make anything happen out of vapor. Like you like your equipment. You'll probably be the only person God's trusted you with all these people around you. You may be the only person that ever speak to them about visualization, setting a vision, goal setting and giving themselves a reward. Like challenging people is like when you're talking about personal, professional financial goals with your team members, when you're hiring them, onboarding them, doing quarterly reviews, are you talking to them about what's next for you? What's the next goal for you? Not like projecting on them. Like, the company's trying to grow X number of dollars, so you're going to get assigned Y number as a metric. Like is. Is that how thin your goal setting experiences with your team members? It's like you need to get into like, what are your personal, professional financial goals? What is this? For example? This money, this growth, this raise, this bonus. What is it going to mean to you and your family? What are you going to do with it? Like, what are you going to do with it? Right? Like, you have to get it into their story. Gang. This is not a goal setting for CEOs episode, right? This is, you're the CEO. You need to bring goal getting culture into your home, into your business, into your practice. Hey, Doc, if this message is hitting you right between the eyes, it's exactly where we're aiming. This message is for you today. If you said, hey man, that's me, that's the thing I'm trying to solve, or that's the thing I'm trying to accomplish. And now is the time. If you're ready, let's jump onto a strategy session. You'll see the link down below schedule, we'll jump on a call with you and let's discuss exactly how we can help you create your own remarkable practice.

Please stick around for more business insights from this week's bonus interview with our remarkable success partner, dedicated to helping you more successfully help more people. Enjoy.

Welcome, everyone. So with me Today, I have Dr. Adrian, the creator and the master of the dental. He has been, we've been with him for years. We've been using the dental for years for our practice. Our patients were getting great outcomes. However, he is such a great chiropractor. He's such a great practitioner, but at the same time, he is out there to help people, help more people. And the way he does that is through the dental. So I don't want to put too many words into your mouth, Dr. Adrian, but if you could speak a little bit about yourself and what you do would be absolutely amazing.

Well, thanks so much for inviting me to share my journey and that's helped a lot of people and that's right. If I can continue to help more people and help practitioners help their patients. And it's, it's a privilege to be able to do so. What can I say? Like, becoming a chiropractor was a great honor and privilege and itself. And then as soon as I got in into practice, I would see that people would have imbalances, mainly like with their forward head posture and their cervical spine, and we would adjust them. But it just made sense to me that while those imbalances were there, the problems would be cyclical and they would just keep coming back. And I was like, what do you do for that? And so for a forward head posture or a poor neck curve where you've got C2 well in front of C7, that's putting a lot of stress that we know on the nervous system and the muscles in the spine, we would, we would do soft tissue work on the muscles and we would adjust the joints and give them exercises. But we would find when there was that stiffness in the spine, it wasn't changing and the problems would be repetitive. So people were saying, you know, get them to lie on a roll towel, which was felt maybe therapeutic, but I didn't feel like it was going to be effective enough to make the changes that they might need. So I started making my own sort of neck rolls, just as a more effective version of a rolled towel, and ended up coming up with the denal. And the front section here makes it really stable. Your shoulders anchored down and that stops from tipping and sliding. And then I made the top very narrow, so it could be really effective in bending into extension that you need. And then we had this back section here, which would reinforce the top and stop it from collapsing. And that's those three keys what makes the dental so effective. And my patients really loved it. I trialed it over several different designs, and this is what we came up with. And I kept seeing really good results from my patients. And then I asked other chiropractors in my spare time would they like to try it for theirs. And eventually I started looking up to why it was effective. And we, we, we did some research, and it showed that it was so effective that we could see a positional change in the bones of the spine straight after using the dental off one use. So it was effective enough to get through the musculature and into the ligaments and the joints, which is very therapeutic in many ways. And that's where it sort of started. It's kind of. I met the science of cooperative biophysics, but we started analyzing, you know, and starting to measure the ways we can actually help patients. And patients love it. You give it to them and you explain it to them. They look, they understand their posture and their spine, and it gives them something to do and something to take home. And it makes them more involved in, in their career. And, you know, there's nothing worse as a patient than feeling like you're a bit helpless and your problems are cyclical. So it sort of empowers them and keeps them involved. And we do this in a combination with different exercises. And they're lying on this for five to 10 minutes and working their way up to about 20 minutes. And so it's so simple to use, and it allows them to feel like they can contribute to the benefits that they're going to get in their chiropractic care. It'll never replace an adjustment, but together it works really well. And then you add that. Yeah, you add that with exercises and they're really happy. And sometimes we stage those when they're ready to do those exercises. And we have ones like these bands that go around the back of your neck. And they also promote the effectiveness of the dental, but also help strengthening that the results of what you can achieve. And you just put this behind your neck and you're going to look after them and you're going to start to pulse backwards and do exercise like this. So something as simple as that and this and getting your chiropractic adjustments straight away, you've added a couple of extra dimensions to chiropractic care that they might, may not have received before. And the easy thing is that it's so simple to use, it's quick. And if I'm showing them how to do an exercise, I would like to get their phone and I film them with their phone while I instruct them. And then straight away when they go home, they've got it there for them. So they've got that assistance. So it's giving them that home care support. And also it's something they can use in office too when they're coming in. If they're in early and they're waiting to be adjusted, they go online at dental or they do their exercises.

That's one of the big things. Like you touched on so many good points and what we found is one of the really, really good ones that you mentioned was people feel like they're not doing anything between. They feel helpless. Right. Like I'm only just relying on the chiropractic care. But most people, us included, we always want to be involved. We want to do things to help support ourselves. So I find that the general such a great inclusion because it gives people a clear, sound strategy of how it works, what it needs, what they need to do to get the outcomes that they want. And it's just so simple and it's, and it's like you said, easy to understand. Helps us, helps a lot. So can't say the word helps align the curvature of your spine.

Right.

And I know there's like there's cervical, general, there's a thoracic, there's the lumbar. There's a lot more details that we can go into a bit later. But the other thing I want to touch on as well is the fact that it complements into practice so easily and no, no other place other than chiropractors that do have the dental, they've never seen anything else like it. That's what makes it so unique.

Yeah. And simple to use, you know, and implement, but you know, it's never going to replace an adjustment and getting adjusted first can really help make your dental time on the dental easier. Some people are quite challenged in it. And by challenged meaning that they're just putting their neck into extension and that's right. There is ones for the mid back. So when people are too hunched, we want to create extension there and then in the lower back when they're slouching a lot or sitting at a desk a lot, they had the lower back can start to flatten out. So we have these effective extension blocks that are different shapes for different regions of your spine to get that extension back in. And then we support that with the exercises. One of the great things has been the research that's been involved that people have done. It's okay if we get those changes, but what are the real benefits of that? And we've been able to measure. We know that your nervous system fires faster and stronger and then when we, we know that your range of motion improves, we know that you get reduced muscle tension like with, in response you become less sensitive to trigger point pain. We know it helps with long term outcomes. When we do make changes from anything from vertigo to headaches to chronic discogenic symptoms. We look at respiratory improvements with thoracic, when we improve thoracic hyperkythosis, there's so much research and we even have one looking at blood flow to the brain, which was amazing. So you know, all these things are pretty powerful and they're really good key points where you can talk about how your spine and structure is affecting your health. And so that's one thing sometimes that people don't understand is that, you know, we, we don't want to talk too mechanistically to them but we want to understand how it's impacting their health and impacting their lifestyle. So you know, you can find which part of the lifestyle that you think you're being impeded with and you can understand how this is going to help benefit you get back to doing those things that you love to do.

That's amazing.

Yeah. And once they know that then they're really motivated. Yeah. And yeah, just I just feel really good about it.

And one of the things that I'll ask then like for all our listeners today. Yeah, they may be asking, you know, I haven't heard of Denerol before. I've tried dinner roll before. Let's say that, you know, we know nothing about it. But I want to know more, I want to find out more about Denerol. I want to incorporate it into my practice. What would that look like? How would that look like? If you can speak into that a bit more as well, Doc?

Yeah, absolutely. The first thing you do as a practitioner, you would email infoenarole.com and our team would, would help them understand what products are available. And then I'm there for technical assistance. And the other thing is about anywhere from two to four times a year I run dental training days where they can come for eight hours. They get formal learning points and we go through all of the research and how to streamline the clinical implementation of the Denerols and how to know really what benefits that you can be sure the best way to explain it to patients and what you can promise them. Because people do get varied structural changes with X ray when you're doing re X rays, some people change really well and some people really don't change much at all. And, and that can be create a lack of confidence in knowing what things you can deliver for the patients. But what we know is that there are lots of reasons for that, but there are lots of functional benefits that you're going to get along the way. So when I see a patient that has an imbalance in their spine and posture, what I understand is that, okay, we understand that stretching your spine in the right direction is going to be a healthy addition to your chiropractic care that you're receiving in office and then combined with exercises and it's going to give you functional benefits of X, Y and Z, range of motion, posture, all these things, reducing injuries, those things. And if we can make some corrective changes in your spine, that's going to give us better longer term outcomes. Because some people there actually have some changes in the spine that you can't correct. Right. So they're going to need to use the Denerols for general maintenance. That's just as a healthy tool forever. That's something that they do like brushing your teeth.

That's right.

And if you're not doing that, their spine can get worse over time. So what we're trying to do at least is maintain it at a healthy position and if we can change it, even better. But we don't want it to get worse. Yeah. And so these are the different things we did some research on. We had 570 patients take part and they varied their use of the Denerol. Some did it three times a week and some did it seven days a week. Which ones do you think got the most changes?

The people that use them more every day.

That's right. So you might choose a program or a patient might use the dental for a maintenance for three times a week or their maintenance could be six times a week. But one thing's for sure, if they're trying to make changes, we're going to try and ask them to even do it twice a day and we know they're going to be diligent with that. And it's just such a, a fantastic thing that they can have to feel once again empowered in having a say in what outcomes they can achieve.

I love it. The last thing I'll say on that is you can outside of the practice. Like if they're in the practice, they're here to get adjusted once they leave, what's out there, phones, technology, sitting screens. So people are just constantly losing that lack of curvature.

Right.

Putting themselves into a stress state. So the general is just. There is a great way to counteract that stress because I, I really think about it and I say outside of the practice, outside of getting adjusted, what else do you have that really helps bring back your neck curvature? What brings your neck back that supports that? Not really anything that I can think of. So I feel like it's very powerful. So, guys, info@denaroll.com Email get the information incorporate into your practice. And it flows so effectively. Like we go through boxes with you guys, we give it to every practice member that starts care with us, and people just get better outcomes. It's also a good revenue stream into the practice. But the key factor here is it's more about getting people great outcomes. Because when people get great outcomes, they're going to stay on the care longer, they're going to refer more people. I'm sure you found that works the exact same way for you, Doc.

I've had many patients get referred in because their friend had a dental and they wanted to know what it was all about. Yeah. And then I would also do talks with trainers and gyms and explain to them where some of the functional impedance that their clients have are to do with their spine. And when they recognize that, they refer them in. And it works really well. Because one thing you do need to know is that when you're asking about what else can they do to make those changes, it's the ligaments. The ligaments get really stiff. And so when we have a nice healthy neck curve that starts to be lost, the ligaments in the front of the spine are quite stiff and they don't change easy without an effective stretch. And there's got to be load over time. So just general exercise and even an adjustment hasn't proven to change that. Adjustments are vital in helping the restore the movement intersegmentally with each neighboring joint. But then if we want to make these changes to our ligaments, they need load over time. And that's a device that the Denerol can be used in. That's a really important key. If I see someone that was really hunched, but they had that flexibility, I would probably just recommend more exercises because they can make those changes. But if they're stiff and rigid, they're not going to get the changes they want. And there's some of the things you learn about when you come to training days. So it's infoenarol.com for general inquiries. If you want technical support, it's adrianal.com I'm always welcome to talk to people, and if you can get to a training day, my staff will help you understand when they're on. My next one's August 24th, but I think it's sold out, but I'm trying to run another one this year as well.

Love it.

Thank you so much.

Thanks for listening to this episode of of the Remarkable CEO podcast. Remember, what the world needs now is chiropractic. And what chiropractic needs now is more successful chiropractors. If you like this podcast, please subscribe, share with a friend and leave us a review. And if you'd like to connect with us personally, direct message us on Facebook, LinkedIn or Instagram. Now go and be remarkable.

Sam.