A practical whitepaper from Irrational Labs that introduces the 3B Framework (Behavior, Barriers, Benefits) to guide product managers, designers, and researchers in designing for behavior change. It describes a three-step process—identify one key behavior, reduce barriers, and amplify benefits—lists common cognitive biases and mistakes, offers examples and worksheets prompts, and promotes Irrational Labs’ Behavioral Design course and consultancy services.
Questions this document answers
50+ experiments
Google, the World Bank, and Aetna
Behavioral Design course (also referenced as Behavioral Economics Bootcamp)